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Masters in Brand Management in Canada: Important Information

Updated on 10 October, 2023

upGrad Abroad Team

upGrad Abroad Team

upGrad abroad Editorial Team

Managing a brand involves effective marketing and a perfect understanding of what the customer wants. Brand Management is a sub-section of a more comprehensive stream, Marketing. 


 Businesses, these days, use modern marketing tools and brand management strategies to attract revenues. To that account, Canada has seen rapid growth in Digital Marketing and Brand Management.

Therefore, a master’s in Brand Management in Canada enables students to choose courses from varied marketing areas such as internet marketing, international marketing, and advertising

With some top courses in the field and massive job opportunities in brand management, Canada becomes an obvious choice for international students interested in the subject.  

Course Brief

Through a master’s degree in Brand Management, students analyze consumer behavior, understand buying patterns, gather market and customer data, and finally create successful initiatives for distribution and communication.

Overall, a student will be in touch with the quantitative and qualitative aspects of marketing in business models.

For instance, the Master’s in Business Administration, specializing in Brand Management offered by Rotman School of Management, the University of Toronto includes the following modules:

1. Marketing Strategy

2. Consumer Behavior

3. Strategic Marketing Communication

4. Marketing Research

5. Sales Management

6. Branding

7. Pricing

8. One to One Marketing

9. Digital Marketing

10. Marketing and Behavioral Economics

11. Creativity and Business Innovation 

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Top Universities Offering Master’s in Brand Management in Canada 

Many top universities offer a master’s in marketing and brand management in Canada. Some are mentioned below:

1. Rotman School of Management, University of Toronto

2. Schulich School of Business, York University

3. University of Guelph

4. University of Saskatchewan

5. Concordia University

Canada is famous for providing practical exposure through postgraduate diplomas to transfer job-ready skills to students. 

Some top colleges offering postgraduate diplomas in brand management are:

1. Seneca College

2. Centennial College

3. Algonquin College

4. Humber College

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Brand Management is a specialization under marketing and business management. You can choose a specific niche of the brand management program to gain a specialized skill set. 

Alternatively, you can go for a general Marketing/Business Management course and further choose courses in Brand Strategy /Brand Management.

Students can also pick extra courses such as corporate strategy and financial management.

Levels of Education 

Canada has two main categories of postgraduate courses in brand management. They are:

1. Master’s degree in Marketing/ Master in Business Administration in Brand Management 

2. Postgraduate Diploma in Marketing Management/ Brand Management

Average Fee Required for the Program 

We have mentioned the average international student fee for a master’s in Brand Management in Canada below. You will also find below the tuition fees for PG diplomas in brand management.

Master’s degree

School Name

Degree NameTuition Fee
University of TorontoMBA in Brand Management

CAD 135,730 (INR 80,90,000)

York University

Masters in MarketingCAD 76,000 (INR 45,30,000)
Concordia UniversityMasters in Marketing

CAD 26,200 (INR 15,61,000)

PG Diploma

College Name

Course NameTuition Fee
Seneca CollegePG Diploma in Brand Management

CAD 15,000 (INR 8,94,100)

Centennial College

PG Diploma in Marketing ManagementCAD 15,000 (INR 8,94,100)
Humber CollegePG Diploma in Marketing Management

CAD 11,900 (INR 7,09,300)

Job Prospects

A Master’s in Brand Management in Canada will aid you in becoming an influential marketeer in a range of industries such as consumer markets, financial services, technology, the non-profit sector, and healthcare.

You can pursue roles like:

1. Assistant brand manager

2. Brand strategist

3. Brand marketing manager

4. Brand implementation manager 

5. Brand strategy manager

6. Key account manager

7. Product and brand managers

Some common recruiters include Microsoft, Bell Media, Pepsico, Rogers Communication, Google, Deloitte, Netflix, and many more.

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Top Universities in Canada
York University, CanadaMcGill UniversityUniversity of Toronto
McMaster UniversityUniversity of AlbertaUniversity of Manitoba
University of CalgaryBrock UniversityTrent University

Expected Remuneration 

Graduates can foray into many industries and take up different job roles after a Master’s in Brand Management in Canada

Listed below are the salaries for some common positions.

Job Role

Average Salary
Marketing Analyst

CAD 38,566/ INR 22,98,900

Product Marketing Manager

CAD 51,296/ INR 30,57,700
Search Engine Optimization Specialist

CAD 45,765/ INR 27,28,000

Senior Copywriter

CAD 54,546/ INR 32,51,500


Why are students choosing Canada for their studies?

There are several reasons why Canada is becoming a top choice for international students. The top reasons are listed below:

1. Highly diverse nation

2. World-class education

3. The programs promote flexibility

4. Even Canadian diplomas are highly valued by employers

5. Classes are seminar-style and discussion-based 

6. Easy immigration

Can a three-year degree holder apply to a Master’s in Marketing program in Canada?

While the majority of universities ask for a four-year UG degree or equivalent to pursue a master’s coursework, there are some exceptions.

Universities like Schulich School of Business, York University, and the University of Toronto accept three-year degrees too. 

Some others like Concordia University or the University of Guelph ask for a degree equivalency report from organizations like World Education Services which highlight that your three-year degree is equivalent to the Canadian four-year degree.

upGrad Abroad Team

upGrad abroad Editorial Team

We are a dedicated team of study-abroad experts, ensuring intensive research and comprehensive information in each of our blogs. With every piece written, we aim at simplifying the overseas education process for all. Our diverse experience as journalists, content writers, editors, content strategists, and marketers helps create the most relevant and authentic blogs for our readers.

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