Managing a brand involves effective marketing and a perfect understanding of what the customer wants. Brand Management is a sub-section of a more comprehensive stream, Marketing.
Businesses, these days, use modern marketing tools and brand management strategies to attract revenues. To that account, Canada has seen rapid growth in Digital Marketing and Brand Management.
Therefore, a master’s in Brand Management in Canada enables students to choose courses from varied marketing areas such as internet marketing, international marketing, and advertising.
With some top courses in the field and massive job opportunities in brand management, Canada becomes an obvious choice for international students interested in the subject.
Through a master’s degree in Brand Management, students analyze consumer behavior, understand buying patterns, gather market and customer data, and finally create successful initiatives for distribution and communication.
Overall, a student will be in touch with the quantitative and qualitative aspects of marketing in business models.
For instance, the Master’s in Business Administration, specializing in Brand Management offered by Rotman School of Management, the University of Toronto includes the following modules:
Brand Management is a specialization under marketing and business management. You can choose a specific niche of the brand management program to gain a specialized skill set.
Alternatively, you can go for a general Marketing/Business Management course and further choose courses in Brand Strategy /Brand Management.
Students can also pick extra courses such as corporate strategy and financial management.
Levels of Education
Canada has two main categories of postgraduate courses in brand management. They are:
1. Master’s degree in Marketing/ Master in Business Administration in Brand Management
2. Postgraduate Diploma in Marketing Management/ Brand Management
Average Fee Required for the Program
We have mentioned the average international student fee for a master’s in Brand Management in Canada below. You will also find below the tuition fees for PG diplomas in brand management.
Master’s degree
School Name
Degree Name
Tuition Fee
University of Toronto
MBA in Brand Management
CAD 135,730 (INR 80,90,000)
York University
Masters in Marketing
CAD 76,000 (INR 45,30,000)
Concordia University
Masters in Marketing
CAD 26,200 (INR 15,61,000)
PG Diploma
College Name
Course Name
Tuition Fee
Seneca College
PG Diploma in Brand Management
CAD 15,000 (INR 8,94,100)
Centennial College
PG Diploma in Marketing Management
CAD 15,000 (INR 8,94,100)
Humber College
PG Diploma in Marketing Management
CAD 11,900 (INR 7,09,300)
Job Prospects
A Master’s in Brand Management in Canada will aid you in becoming an influential marketeer in a range of industries such as consumer markets, financial services, technology, the non-profit sector, and healthcare.
You can pursue roles like:
1. Assistant brand manager
2. Brand strategist
3. Brand marketing manager
4. Brand implementation manager
5. Brand strategy manager
6. Key account manager
7. Product and brand managers
Some common recruiters include Microsoft, Bell Media, Pepsico, Rogers Communication, Google, Deloitte, Netflix, and many more.
4. Even Canadian diplomas are highly valued by employers
5. Classes are seminar-style and discussion-based
6. Easy immigration
Can a three-year degree holder apply to a Master’s in Marketing program in Canada?
While the majority of universities ask for a four-year UG degree or equivalent to pursue a master’s coursework, there are some exceptions.
Universities like Schulich School of Business, York University, and the University of Toronto accept three-year degrees too.
Some others like Concordia University or the University of Guelph ask for a degree equivalency report from organizations like World Education Services which highlight that your three-year degree is equivalent to the Canadian four-year degree.
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