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Marketing Management Course in Canada- Here’s all you need to know

Updated on 09 October, 2023

upGrad Abroad Team

upGrad Abroad Team

upGrad abroad Editorial Team

Marketing management courses in Canada come with exciting prospects for aspirants. Marketing management is a popular academic field for aspirants. The reasons are quite simple- Marketing is what drives the growth of any business, helping it reach its intended audience, creating the brand, and creating and retaining customer bases. Hence, companies are always on the lookout for skilled and academically qualified marketing managers who can steer branding, marketing, and customer outreach efforts. 

A postgraduate diploma in marketing management or an equivalent course will significantly help aspirants advance their future careers in this lucrative and rewarding field of study.  Here’s looking at some of the top programs that you can pursue in the country. 


Top programs for marketing management in Canada

There are several educational institutions that offer the best marketing management courses in Canada. Here’s a look at some of them: 

College NameTeureFeesProgramEligibilityIntakeOther consideration
(If Any)
Centennial College1 year$17,206.04Marketing Management
  1. Degree or three-year college diploma
  2. Two-year diplomas or partial university degrees may be considered for those with relevant work experience of two years. 
  3. English language proficiency
September, January, May
  1. Ontario College Graduate Certificate
  2. Topics include integrated marketing communications, marketing project management,international marketing, brand management,and digital marketing
Seneca College8 monthsMarketing Management$15,133
  1. Ontario College/University degree or equivalent
  2. Partial post-secondary qualifications may be considered with 3-5 years of work experience
  3. English language proficiency
January, September, May
  1. Ontario College Graduate Certificate
  2. Topics covered include strategic market planning, new product/service launches, marketing research, and segmentation techniques
  3. Optional work experience term 
Algonquin College1 yearMarketing Management$6,236.05
  1. Ontario College Advanced Diploma/Diploma/Degree or equivalent
  2. Basic foundation in marketing through academic/business experience
  3. Subject-specific requirements for international students
  4. English language proficiency (TOEFL iBT 88 or IELTS 6.5)
September Ontario College Graduate Certificate
Humber Longo Faculty of Business 1 yearMarketing Management$17,618
  1. Bachelor’s degree
  2. English language proficiency
  1. Graduate certificate course
  2. Topics covered include product development, digital marketing, communications, distribution, branding, sales planning, etc. 
Fanshawe College1 yearMarketing Management$15,081.94
  1. Two/three-year college degree/diploma with GPA of 2.5/C average
  2. Alternatives include post-secondary education or work experience, five years of work experience in marketing/business, and so on
  3. English language proficiency
  4. Knowledge of mathematics, business communications, and computer applications 
September, May, January
  1. Ontario College Graduate Certificate
  2. Full-time/part-time/online choices


Although eligibility requirements vary across institutions, some of the general requirements include the following: 

  1. An undergraduate degree as per the requirements of the institution. Some institutions have varying alternatives like work experience, or other post-secondary education, which may also be considered. 
  2. English language proficiency as per the institution’s requirements. 
  3. Some institutions may require proficiency or knowledge of marketing/business/communications and other fields like computer applications or mathematics. 

Duration of the programs

These programs usually encompass a year. Some are as short as eight months. 

Application Cycle

The application cycles are September, January, and May. 


The fees for these programs usually hover around $15,000-$17,000 on average. 


Job prospects

Marketing management is the pathway to a fulfilling future career. Aspirants can get employment in positions like the following: 

  • Account executives
  • Retail/sales/marketing managers
  • Brand managers
  • Assistant brand managers
  • Market researchers
  • Media buyers
  • Digital marketing managers
  • Customer service managers
  • Entertainment/sports marketing specialists
  • Media planners
  • Analysts
  • Account managers

Some of the top companies for graduates include the following: 

  • Warner Brothers
  • Joe Fresh
  • Pepsi
  • IPG Mediabrands
  • Canadian Tires
  • Toronto Hydro
  • Cossette
  • Marriott
  • Hugo Boss
  • Nestle
  • Hudson Bay
  • Calgary Flames
  • Laurentian Bank
  • Mediacom

According to Payscale, the average salaries of marketing managers stand at C$65,148 per year. The overall range is from C$45-90,000. 


What is the scope of a marketing management program in Canada?

A marketing management program in Canada offers vast scope for aspirants. This program will help students find jobs in positions like marketing managers, marketing researchers, analysts, and more. They can find employment with leading media companies in hubs like Toronto, Vancouver, or even Montreal. Marketing coordinators and managers are highly in demand across the country. 

Which are the best colleges in Canada for marketing management programs?

There are quite a few institutions offering these programs in Canada. Some of the top choices include Fanshawe College, Centennial College, and Seneca College, to name a few. 

Which country has demand for marketing jobs?

Countries like Canada, the United Kingdom, the United States, India, the United Arab Emirates, and Australia, have strong demand for marketing jobs. Others include the Philippines and Ireland. 

upGrad Abroad Team

upGrad abroad Editorial Team

We are a dedicated team of study-abroad experts, ensuring intensive research and comprehensive information in each of our blogs. With every piece written, we aim at simplifying the overseas education process for all. Our diverse experience as journalists, content writers, editors, content strategists, and marketers helps create the most relevant and authentic blogs for our readers.

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