Marketing management courses in Canada come with exciting prospects for aspirants. Marketing management is a popular academic field for aspirants. The reasons are quite simple- Marketing is what drives the growth of any business, helping it reach its intended audience, creating the brand, and creating and retaining customer bases. Hence, companies are always on the lookout for skilled and academically qualified marketing managers who can steer branding, marketing, and customer outreach efforts.
A postgraduate diploma in marketing management or an equivalent course will significantly help aspirants advance their future careers in this lucrative and rewarding field of study. Here’s looking at some of the top programs that you can pursue in the country.
Top programs for marketing management in Canada
There are several educational institutions that offer the best marketing management courses in Canada. Here’s a look at some of them:
|College Name||Teure||Fees||Program||Eligibility||Intake||Other consideration
|Centennial College||1 year||$17,206.04||Marketing Management||
||September, January, May||
|Seneca College||8 months||Marketing Management||$15,133||
||January, September, May||
|Algonquin College||1 year||Marketing Management||$6,236.05||
||September||Ontario College Graduate Certificate|
|Humber Longo Faculty of Business||1 year||Marketing Management||$17,618||
|Fanshawe College||1 year||Marketing Management||$15,081.94||
||September, May, January||
Although eligibility requirements vary across institutions, some of the general requirements include the following:
- An undergraduate degree as per the requirements of the institution. Some institutions have varying alternatives like work experience, or other post-secondary education, which may also be considered.
- English language proficiency as per the institution’s requirements.
- Some institutions may require proficiency or knowledge of marketing/business/communications and other fields like computer applications or mathematics.
Duration of the programs
These programs usually encompass a year. Some are as short as eight months.
The application cycles are September, January, and May.
The fees for these programs usually hover around $15,000-$17,000 on average.
Marketing management is the pathway to a fulfilling future career. Aspirants can get employment in positions like the following:
- Account executives
- Retail/sales/marketing managers
- Brand managers
- Assistant brand managers
- Market researchers
- Media buyers
- Digital marketing managers
- Customer service managers
- Entertainment/sports marketing specialists
- Media planners
- Account managers
Some of the top companies for graduates include the following:
- Warner Brothers
- Joe Fresh
- IPG Mediabrands
- Canadian Tires
- Toronto Hydro
- Hugo Boss
- Hudson Bay
- Calgary Flames
- Laurentian Bank
According to Payscale, the average salaries of marketing managers stand at C$65,148 per year. The overall range is from C$45-90,000.
Q1. What is the scope of a marketing management program in Canada?
A marketing management program in Canada offers vast scope for aspirants. This program will help students find jobs in positions like marketing managers, marketing researchers, analysts, and more. They can find employment with leading media companies in hubs like Toronto, Vancouver, or even Montreal. Marketing coordinators and managers are highly in demand across the country.
Q2. Which are the best colleges in Canada for marketing management programs?
There are quite a few institutions offering these programs in Canada. Some of the top choices include Fanshawe College, Centennial College, and Seneca College, to name a few.
Q3. Which country has demand for marketing jobs?
Countries like Canada, the United Kingdom, the United States, India, the United Arab Emirates, and Australia, have strong demand for marketing jobs. Others include the Philippines and Ireland.