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MBA in Marketing in Canada – Top Universities, Fees, Jobs (For 2024)

Updated on 28 March, 2024

upGrad Abroad Team

upGrad Abroad Team

upGrad abroad Editorial Team

Pursuing an MBA in marketing in Canada can help students build a rewarding global career in the future. Full-time courses usually require up to two years, while short-term courses are also available in Canada. Many institutions are offering MBA degrees with marketing as their specialization. This article will provide a detailed overview of an MBA in Marketing in Canada.

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MBA in Marketing in Canada: Highlights

Duration1 to 2 years
Top MBA in Marketing Schools in Canada
  • Smith School of Business
  • Schulich School of Business
  • Ivey Business School
  • Goodman School of Business
  • DeGroote School of Business
Eligibility Criteria
  • Bachelor’s degree
  • Obtaining the requisite GMAT or GRE scores
Average Fees Range (annually)CAD 30,000 to CAD 126,600 
Career Prospects
  • Brand Manager
  • Product Manager
  • Marketing Manager
  • Marketing Channel Strategies
  • Operations Manager

Leading Universities of MBA in Marketing in Canada 

The average salary of an MBA degree holder in marketing from Canada is CAD 86,000-95,000 as per estimates. Along with a lucrative salary, there are rapidly emerging jobs for graduates from across multiple business sectors. Here are the best universities in Canada for MBA in Marketing.

Institution Course/Program InformationDurationApproximate Total Fees (CAD)
Smith School of BusinessMBA with Marketing and Sales Specialization (Full-Time)1-2 years $110,000
Schulich School of BusinessConsumer Marketing department with emphasis on brand management, general marketing, marketing communications and marketing research. Four terms$106,900 
DeGroote School of BusinessThe full-time MBA program with optional paid internships between the first and second levels. Specializations in Marketing, and Strategic Marketing. 20 months 

Full-Time: $111,300

MBA with Co-op $118,300  

Lazaridis School of Business and EconomicsIndustry-standard MBA curriculum, multi-delivery educational format, and practical exposure for full-time MBA at Waterloo campus with Marketing specialization.   12-20 months / 3-4 academic terms $69,672
Desautels Faculty of ManagementOne and two-year MBA programs emphasize new-age sectors like data analysis, AI (Artificial Intelligence), financial technology, and design. 1-2 years $102,500
Ivey Business SchoolThe 1 year MBA program specializes in Consumer Marketing and Marketing Strategy. 1 year $126,600
Goodman School of Business Full-time MBA course with specialization in Marketing. 1-2 years $40,308 with co-op; $38,620 without co-op (annual)

How to Apply for MBA in Marketing Canada

It is not difficult to apply to the best colleges in Canada for an MBA in marketing. Candidates must visit the official websites of the universities they want to apply to and view their eligibility criteria and requirements. 

To meet the requirements, they need to complete their online application forms and submit them after uploading all necessary documents. They can also create an account if required, track the status of their application through the same, and apply for a student visa after receiving their confirmation.  

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MBA in Marketing in Canada: Eligibility Criteria (For 2024)

Eligibility criteria for an MBA in Marketing from Canada for Indian students vary across universities. A student should check their official websites before applying. However, here are some general criteria for MBA applicants. 

  • A bachelor’s degree from a recognized institution or university
  • Work experience as per the criteria of the Canadian institution being applied. While it may not be compulsory at some universities, having a work experience of two to four years on average always gives an edge to applicants. 
  • Applicants from non-English speaking nations should submit English language proficiency test scores such as TOEFL and IELTS
  • GMAT- GMAT (Graduate Management Admission Test) scores are required to obtain admission into leading MBA colleges or universities in Canada

MBA in Marketing in Canada: Admission Process & Documents Required 

Candidates should make sure to apply for 15-18 months at MBA marketing colleges in Canada before the chosen academic session begins. They will find application forms online at the websites of respective universities and business schools. The documents that need to be included are as follows: 

  • Transcripts of academic records
  • GMAT and English language proficiency test score certificates 
  • Bank statements for financial proof
  • Documents proving work experience
  • Recommendation letters from supervisors or managers or LORs from professors of previous graduate degree
  • A CV/resume
  • Statement of Purpose (SOP) or admission essay for helping the admissions committee learn more about the student and their aspirations
  • Visa-related documents

Cost of Studying MBA in Canada (in 2024)

The cost of studying MBA in Canada varies across universities and depends on the popularity and amenities offered to them. However, students who wish to study MBA in Marketing can estimate the tuition fees to range from CAD 30,000 to CAD $126,600.

Why Study MBA in Marketing in Canada

Here are some reasons for pursuing your marketing MBA in Canada: 

Reasonable cost of living and tuition fees-

Canada offers comparatively affordable tuition fees for MBA courses. The charges are lower than the cost of MBA programs in the UK and USA. Canada also offers lower living costs compared to many other nations. 

Employment opportunities-

Canada has a flourishing job market and stable economy, enabling access to emerging work opportunities, new projects, and fast-growing industries. 

High-quality education-

Canada has earned global recognition for its pioneering MBA courses, methods of teaching, and research and innovation infrastructure. The country provides cutting-edge management education to students with the best curricula, laboratories, and other facilities. Students develop practical and analytical skills that are in demand today. 

Scope of MBA Marketing in Canada 

The scope of MBA marketing in Canada is undoubtedly promising. An MBA degree holder can earn anywhere between CAD 38,696 and CAD 89,941 annually as per estimates. Marketing as a field is witnessing rapid growth in the country, with increasing job openings throughout leading Canadian cities and soaring market demand. Branding, advertising, digital marketing, and marketing communications professionals are finding more takers in diverse industries. Marketing MBA graduates also find jobs in several Government departments and administrative positions in Canada.

The Post Graduation Work Permit (PGWP) helps graduates to stay on and get invaluable professional experience in the country. With average course tenures of one to two years, they can apply for a PGWP of three years. They can also apply for PR (permanent residency) after staying in the country for five years and fulfilling the requisite criteria. They may also apply for PR via the Express Entry mechanism.

Job Opportunities After MBA in Marketing from Canada

Students getting their degrees from the best colleges in Canada for MBA in Marketing have a bright future for getting a plethora of job opportunities. Some of the job opportunities available in Canada for students after MBA in marketing and their average annual salary are as follows:

  • Advertising and Product Manager (CAD 36,100)
  • Quality Management (CAD 58,500)
  • Product Marketing Manager (CAD 80,000)
  • Marketing Manager (CAD 70,000 – CAD 80,000)
  • Marketing and Communications Manager (CAD 75,000 – CAD 95,000)
  • Senior Strategic Marketing Manager (CAD 88,000 – CAD 1,00,000)
  • Associate Director, Recruitment and Marketing (CAD 75,000 – CAD 90,000)

Disclaimer: All course fees/salaries/expenses are indicative.

MBA in Marketing vs MS in Marketing

MBA in Marketing is a specialized and professional course that focuses more on different pathways of marketing like online marketing, digital marketing, and global marketing. The curriculum includes finance, advertising, brand management, operations, and strategy. The duration of this course varies from one to two years.

MS in marketing is a research-driven course that studies consumer behaviour in the market with a focus on methods that are used in creating marketing strategies, gaining expertise in market theories, and conducting advanced marketing research. The duration of this course is of two years. 

Differences Between MBA in Marketing and MS in Marketing

 MBA in MarketingMS in Marketing
Previous work experience2-4 years of experience are requiredNo experience is required. Or if required, it is as low as 1-2 years
Career paths
  • Brand Manager
  • Product Manager
  • Marketing Manager
  • Marketing Analyst
  • Marketing Coordinator
  • Marketing Assistant
CurriculumHas broader horizons even beyond marketing principles such as finance, operations, and strategyExclusively dives deep into marketing concepts to get an in-depth knowledge of the subjects
InternshipsCandidates get to intern full-time at companies like Mars Petcare and Matell for 10-12 hours per week Candidates can intern part-time but their internship is not as formal as an MBA program.
Duration1-2 years2 years
More Resources to Read
Study in Canada for Indian StudentsCost of living in CanadaAverage Salary in Canada Per Month
Part time jobs in CanadaCost of Studying in CanadaHow to Settle in Canada from India
Requirements for Studying in CanadaStudent life in CanadaStudent Accommodation in Canada
SOP for CanadaBest City in Canada for International StudentsCost of MBA in Canada

Frequently Asked Questions

How many years does it take for MBA in marketing in Canada?

An MBA degree in marketing will take at least 1-2 years in Canada and this duration varies across institutions.




How much MBA in marketing will cost in Canada?

For studying MBA in marketing in Canada, average tuition fees hover around CAD 30,000 to CAD 126,600. It is comparatively affordable than tuition fees charged for MBA programs in other countries.




Which university is best for MBA marketing in Canada?

Students can choose from numerous highly-ranked institutions, including the name given below:

  • Schulich School of Business at York University
  • Smith School of Business, Wilfrid Laurier University
  • Lazaridis School of Business and Economics
  • Desautels Faculty of Management, McGill University
  • Stephen J.R. Smith School of Business at Queen’s University
  • Sauder School of Business at the University of British Columbia Richard
  • Ivey School of Business at the University of Waterloo

Which MBA is best in Canada?

Some of the best MBA courses in Canada include finance, marketing, entrepreneurship, operations management and general management courses. Top institutions offering the best MBA programs include York University, Wilfrid Laurier University, Queen’s University, University of British Columbia, York University, McGill University and the University of Western Ontario.




Why is Canada best for MBA?

Canada is the best option for MBA aspirants since it has a simple application procedure for admission and visas. The tuition fees and living costs are comparatively reasonable, while globally accredited MBA courses enhance students’ career prospects. Stringent quality standards, excellent infrastructure, internships and practical exposure are other advantages. Canada has some of the world’s best business schools and universities, along with a thriving job market with plenty of opportunities for skilled graduates.




Is MBA from Canada worth it?

Studying an MBA in marketing in Canada for international students is an excellent option to get a better internship and job opportunities. Moreover, affordable courses, global exposure, the chance to interact with students belonging to varied cultures, and network with industrial experts are a few factors that make it worth studying MBA in Canada.




Are there scholarships to study MBA in Canada?

There are a number of scholarships available for students to study MBA in Canada, some of which are as follows:

  • Ontario Graduate Scholarship (OGS) Program
  • Rotman School of Management Scholarships
  • Alberta MBA scholarships
  • Ivey MBA Scholarships
  • Sauder School of Business Entrance Scholarship
  • Schulich School of Business Scholarships
  • Haskayne School of Business MBA Entrance Scholarships

Is work experience mandatory for studying MBA in Canada?

While most of the top B-schools in Canada require students to have a work experience of two to three years, there are some universities that offer an MBA in marketing in Canada. These universities are Thompson Rivers University, Cape Breton University, Vancouver Island University, Queen’s University, Alberta University, York University, University of Toronto, and the University of Windsor. An alternative to lack of work experience is when a student is able to prove that they were a part of an entrepreneurial campaign in the past, want to indulge in community service or volunteer work, or have done it in the past and if they were involved in any extracurricular activities.




How much GMAT score is required for MBA in Canada?

While some universities offer MBA in marketing in Canada without GMAT, having a decent score is an advantage for the student. The required GMAT school for studying MBA in Canada ranges from a low of 500 to a high of over 600, and 550 on an average.




Is MBA from a Canadian university accepted in India?

Yes, an MBA from a Canadian university is acceptable in India. Many Indian students come back to their home country post the completion of their course and work in quite good positions at different organizations.





upGrad Abroad Team

upGrad abroad Editorial Team

We are a dedicated team of study-abroad experts, ensuring intensive research and comprehensive information in each of our blogs. With every piece written, we aim at simplifying the overseas education process for all. Our diverse experience as journalists, content writers, editors, content strategists, and marketers helps create the most relevant and authentic blogs for our readers.

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