MBA in Marketing in Canada – Universities, Fees, Jobs & More

mba in marketing in canada

Pursuing an MBA in marketing in Canada can help students build a rewarding global career in the future. Full-time courses usually require up to two years, while short-term courses are also available in Canada. Many institutions are offering MBA degrees with Marketing as their specialization. This article will provide a detailed overview of an MBA in Marketing in Canada.

MBA in Marketing in Canada: Highlights


1 to 2 years

Universities offering MBA in Marketing

  • Smith School of Business
  • Schulich School of Business
  • Ivey Business School
  • Goodman School of Business
  • DeGroote School of Business

Eligibility Criteria

  • A bachelor’s degree
  • Obtaining the requisite GMAT or GRE scores

Average fees (annually)

CAD 30,000 to CAD 40,000

Career prospects

  • Brand Manager
  • Product Manager
  • Marketing Manager
  • Marketing Channel Strategies
  • Operations Manager

Leading Universities of MBA in Marketing in Canada 

The average salary of an MBA degree holder in marketing from Canada is CAD 86,000-95,000 as per estimates. Along with a lucrative salary, there are rapidly emerging jobs for graduates from across multiple business sectors. Here are the best universities in Canada for MBA in Marketing.

Institution Name

Course/Program Information


Approximate Fees

Smith School of Business

Full-Time MBA with Marketing and Sales Specialization 

1-2 years 

CAD 102,100 

Schulich School of Business

Consumer Marketing department with emphasis on brand management, general marketing, marketing communications and marketing research. 

Four terms

CAD 106,900 

DeGroote School of Business

The full-time MBA program with optional paid internships between the first and second levels. Specializations in Marketing, and Strategic Marketing. 

20 months 

CAD 92,000 for MBA with Co-Op. CAD 86,000 for the regular MBA program. 

Lazaridis School of Business and Economics

Industry-standard MBA curriculum, multi-delivery educational format, and practical exposure for full-time MBA at Waterloo campus with Marketing specialization.   

12 months or three academic terms. 

CAD 74,400 

Desautels Faculty of Management

One and two-year MBA programs emphasize new-age sectors like data analysis, AI (Artificial Intelligence), financial technology, and design. 

1-2 years 

CAD 99,500 

Ivey Business School

The 1 year MBA program specializes in Consumer Marketing and Marketing Strategy. 

1 year 

CAD 83,250 

Goodman School of Business 

Full-time MBA course with specialization in Marketing. 

1-2 years 

CAD 32,550 

How to Apply for MBA in Marketing Canada?

It is not difficult to apply to the best colleges for MBA in Marketing in Canada. Candidates need to visit the official websites of the respective universities they want to apply to and view their eligibility criteria and requirements. 

On meeting the requirements, they need to complete their online application forms and submit them after uploading all necessary documents. They can also create an account if required and track the status of their application through the same and apply for a student visa later on receiving their confirmation.  

Eligibility Criteria of MBA in Marketing in Canada

Eligibility criteria for MBA in Marketing from Canada for Indian students vary across universities. A student should check their official websites before applying. However, here are some general criteria for MBA applicants. 

  • A bachelor’s degree from a recognized institution or university
  • Work experience as per the criteria of the Canadian institution being applied. While it may not be compulsory at some universities, having a work experience of two to four years on average always gives an edge to applicants. 
  • Applicants from non-English speaking nations should submit English languages proficiency test scores such as TOEFL and IELTS
  • GMAT- GMAT (Graduate Management Admission Test) scores are required to obtain admission into leading MBA colleges or universities in Canada

Admission Process & Documents Required for MBA in Marketing in Canada 

Candidates should make sure to apply for 15-18 months at MBA marketing colleges in Canada before the chosen academic session begins. They will find application forms online at the websites of respective universities and business schools. The documents that need to be included are as follows: 

  • Transcripts of academic records
  • GMAT and English language proficiency test score certificates 
  • Bank statements for financial proof
  • Documents proving work experience
  • Recommendation letters from supervisors or managers or LORs from professors of previous graduate degree
  • A CV/resume
  • Statement of Purpose (SOP) or admission essay for helping the admissions committee learn more about the student and their aspirations
  • Visa-related documents

Cost of Studying MBA in Canada

The cost of studying MBA in Canada varies across universities and depends on the popularity and amenities offered to them. However, students who wish to study MBA in Marketing can estimate the tuition fees to range from CAD 30,000 to CAD 1,00,000.

Why Study MBA in Marketing in Canada? 

Here are some reasons for pursuing your marketing MBA in Canada: 

Reasonable cost of living and tuition fees-

Canada offers comparatively affordable tuition fees for MBA courses. The charges are lower than the cost of MBA programs in the UK and USA. Canada also offers lower living costs compared to many other nations. 

Employment opportunities-

Canada has a flourishing job market and stable economy, enabling access to emerging work opportunities, new projects, and fast-growing industries. 

High-quality education-

Canada has earned global recognition for its pioneering MBA courses, methods of teaching, and research and innovation infrastructure. The country provides cutting-edge management education to students with the best curricula, laboratories, and other facilities. Students develop practical and analytical skills that are in demand today. 

Scope of MBA Marketing in Canada 

The scope of MBA marketing in Canada is undoubtedly promising. An MBA degree holder can earn anywhere between CAD 38,696 to CAD 89,941 annually as per estimates. Marketing as a field is witnessing rapid growth in the country, with increasing job openings throughout leading Canadian cities and soaring market demand. Branding, advertising, digital marketing, and marketing communications professionals are finding more takers in diverse industries. Marketing MBA graduates also find jobs in several Government departments and administrative positions in Canada.

The Post Graduation Work Permit (PGWP) helps graduates to stay on and get invaluable professional experience in the country. With average course tenures of one to two years, they can apply for a PGWP of three years. They can also apply for PR (permanent residency) after staying in the country for five years and fulfilling the requisite criteria. They may also apply for PR via the Express Entry mechanism.

Job Opportunities After MBA in Marketing from Canada

Students getting their degrees from the best colleges in Canada for MBA in Marketing have a bright future for getting a plethora of job opportunities. Some of the job opportunities available in Canada for students after MBA in marketing and their average annual salary are as follows:

  • Advertising and Product Manager (CAD 36,100)
  • Quality Management (CAD 58,500)
  • Product Marketing Manager (CAD 80,000)
  • Marketing Manager (CAD 70,000 – CAD 80,000)
  • Marketing and Communications Manager (CAD 75,000 – CAD 95,000)
  • Senior Strategic Marketing Manager (CAD 88,000 – CAD 1,00,000)
  • Associate Director, Recruitment and Marketing (CAD 75,000 – CAD 90,000)

MBA in Marketing vs MS in Marketing

MBA in Marketing is a specialized and professional course that focuses more on different pathways of marketing like online marketing, digital marketing, and global marketing. The curriculum includes finance, advertising, brand management, operations, and strategy. The duration of this course varies from one to two years.

MS in marketing is a research-driven course that studies consumer behaviour in the market with a focus on methods that are used in creating marketing strategies, gaining expertise in market theories, and conducting advanced marketing research. The duration of this course is of two years. 

Differences Between MBA in Marketing and MS in Marketing


MBA in Marketing

MS in Marketing

Previous work experience

2-4 years of experience are required

No experience is required. Or if required, it is as low as 1-2 years

Career paths

  • Brand Manager
  • Product Manager
  • Marketing Manager
  • Marketing Analyst
  • Marketing Coordinator
  • Marketing Assistant


Has broader horizons even beyond marketing principles such as finance, operations, and strategy

Exclusively dives deep into marketing concepts to get an in-depth knowledge of the subjects


Candidates get to intern full-time at companies like Mars Petcare and Matell for 10-12 hours per week 

Candidates can intern part-time but their internship is not as formal as an MBA program.


1-2 years

2 years

Study Abroad with upGrad

upGrad Abroad has partnered with several international universities. Students get to choose from a pool of universities in Canada that are offering cost-effective MBA courses in a blended model. For the first year, you get to study online with a partner university in India, and the next year you take off to your dream country to study on-campus at a university of your choice. This helps you save 1/5th of the education cost. To know more, get in touch with our counsellors.

Frequently Asked Questions

How many years does it take for MBA in marketing in Canada?

An MBA degree in marketing will take at least 1-2 years in Canada and this duration varies across institutions.

How much MBA in marketing will cost in Canada?

For studying MBA in marketing in Canada, average tuition fees hover around CAD 30,000 to CAD 40,000. It is comparatively affordable than tuition fees charged for MBA programs in other countries.

Which university is best for MBA marketing in Canada?

Students can choose from numerous highly-ranked institutions, including the name given below:

  • Schulich School of Business at York University
  • Smith School of Business, Wilfrid Laurier University
  • Lazaridis School of Business and Economics
  • Desautels Faculty of Management, McGill University
  • Stephen J.R. Smith School of Business at Queen’s University
  • Sauder School of Business at the University of British Columbia Richard
  • Ivey School of Business at the University of Waterloo

Which MBA is best in Canada?

Some of the best MBA courses in Canada include finance, marketing, entrepreneurship, operations management and general management courses. Top institutions offering the best MBA programs include York University, Wilfrid Laurier University, Queen’s University, University of British Columbia, York University, McGill University and the University of Western Ontario.

Why is Canada best for MBA?

Canada is the best option for MBA aspirants since it has a simple application procedure for admission and visas. The tuition fees and living costs are comparatively reasonable, while globally accredited MBA courses enhance students’ career prospects. Stringent quality standards, excellent infrastructure, internships and practical exposure are other advantages. Canada has some of the world’s best business schools and universities, along with a thriving job market with plenty of opportunities for skilled graduates.

Is MBA from Canada worth it?

Studying an MBA in marketing in Canada for international students is an excellent option to get a better internship and job opportunities. Moreover, affordable courses, global exposure, the chance to interact with students belonging to varied cultures, and network with industrial experts are a few factors that make it worth studying MBA in Canada.

Are there scholarships to study MBA in Canada?

There are a number of scholarships available for students to study MBA in Canada, some of which are as follows:

  • Ontario Graduate Scholarship (OGS) Program
  • Rotman School of Management Scholarships
  • Alberta MBA scholarships
  • Ivey MBA Scholarships
  • Sauder School of Business Entrance Scholarship
  • Schulich School of Business Scholarships
  • Haskayne School of Business MBA Entrance Scholarships

Is work experience mandatory for studying MBA in Canada?

While most of the top B-schools in Canada require students to have a work experience of two to three years, there are some universities that offer an MBA in marketing in Canada. These universities are Thompson Rivers University, Cape Breton University, Vancouver Island University, Queen’s University, Alberta University, York University, University of Toronto, and the University of Windsor. An alternative to lack of work experience is when a student is able to prove that they were a part of an entrepreneurial campaign in the past, want to indulge in community service or volunteer work, or have done it in the past and if they were involved in any extracurricular activities.

How much GMAT score is required for MBA in Canada?

While some universities offer MBA in marketing in Canada without GMAT, having a decent score is an advantage for the student. The required GMAT school for studying MBA in Canada ranges from a low of 500 to a high of over 600, and 550 on an average.

Is MBA from a Canadian university accepted in India?

Yes, an MBA from a Canadian university is acceptable in India. Many Indian students come back to their home country post the completion of their course and work in quite good positions at different organizations.

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