If luxury goods interest you, a career in luxury management may entice you. It’s a course that allows you to learn luxury brands’ quality maintenance and success. The fashion industry is one of the most popular sectors within the luxury industry. The luxury brand management courses will help you take on opportunities beyond the fashion industry, general marketing, and retail management.
Since the luxury industry thrives on good branding, precise customer targeting, and the continued success of big brands, it requires more than general business management. This course will prepare you to operate as a luxury brand manager who understands its ins and outs.
You need to partake in the best luxury brand management courses in the world to help you stand out. Let’s look at the best universities around the globe offering luxury brand management courses.
University
Country
QS World University Rankings – Full Time MBA: Global 2022
Luxury brand management courses are offered across different levels of education. You can either choose to study luxury brand management right after graduating from school or dip your toes in it post your undergraduate degree.
Let’s look at all the different luxury brand management courses available on different levels.
Undergraduate courses
You can apply for any of the following bachelor’s courses in luxury brand management:
Brief overview of tuition fees required for the program
Aspiring to become a luxury brand manager and ruling the luxury goods industry is a golden dream. To reach that stage, you require top-notch education from excellent institutes. It’s always a good idea to financially prepare yourself to land in a good luxury brand management course.
Let’s take a look at the round-about tuition fee required for luxury brand management courses:
BBA in Luxury Brand Management (Europe) – €10,100 per year
MBA in Fashion & Luxury (USA) – $36,460 per year
Job prospects
The course will open up a world of opportunities for you, and you can step into a range of roles and jobs. Let’s take a look at all the jobs you can apply for:
Luxury Brand Manager:
A luxury brand manager is expected to create an effective brand campaign and image that will leave a recognizable impression on the audience. As a luxury brand manager, you will have to conduct thorough market research for the promotional activities of products. This will include advertising campaigns, creating budgets, drawing analyses, collaborating with creators, overseeing the product manufacturing, marketing, etc.
Luxury Retail Buyer:
A luxury retail buyer is responsible for choosing specific products that a brand will sell. The job also includes ensuring that the products and goods arrive in the market at the right time to make the most of consumer demand.
You must accurately analyze the targeted audience’s buying patterns to predict future trends. Maintaining close contact with suppliers, examining discounts and sales, managing stocks, negotiating contractual terms, etc., are all part of the job.
Visual Merchandiser:
The retail side of luxury brand management excites you, but don’t like the sales process? A visual merchandiser is an ideal job for you, then!
It includes creating floor plans to improve the aesthetic visuals of the store to attract and engage with potential customers. All the trivial things like display, light, scent, and music are essential, and it’s the visual merchandiser’s job to ensure all these factors work smoothly.
Merchandise Manager:
Choosing which products will be sold at the physical stores and overseeing all the related marketing and budgeting strategies is the role of the merchandising manager.
A merchandising manager must ensure that high-quality products are offered at the minimum cost to attract the right customers.
PR Specialist:
Advertising of luxury products differs from the typical norms. The billboards and ADs are not what a luxury brand customer seeks.
This is where a PR specialist comes in, whose job includes networking with big influencers, working alongside media, and ensuring that the brand name stays at the top!
Wondering about the paycheck you will receive if you work in the luxury brand management industry? Let’s take a look.
Job
Annual Salary (approx)
Luxury Brand Manager
$72,673
Luxury Retail Buyer
$54,379
Visual Merchandiser
$47,824
Merchandise Manager
$66,030
PR Specialist
$51,587
Source: Payscale
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Luxury brand management courses allow students to learn marketing and business skills about luxury goods. It helps them gain skills to balance creativity and business, ensuring that the right customers are targeted.
What is an MBA in luxury brand management?
MBA in luxury brand management allows fresh graduates to explore the avenues of becoming a leader with ideal managerial experience in the specialization of luxury brands. The course ensures an individual learns practical and relevant skillset.
What is global luxury brand management?
A global luxury brand management course helps individuals learn the functioning of globally recognized huge brands. It helps them learn knowledge and skills to excel and thrive in the global luxury sector.
She is an experienced writer and journalist who has extensively covered the education sector in India and Abroad. Now helping Indian aspirants realise their foreign education dream by providing them with relevant content and information through upGrad Abroad. Amateur traveller, loves to read Architectural Digest!
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