Explore Courses

Master’s in Digital Marketing in Australia : Complete Guide

Updated on 09 October, 2023

upGrad Abroad Team

upGrad Abroad Team

upGrad abroad Editorial Team

To put in simple words, digital marketing uses digital technologies and platforms to reach marketing goals. The advertisements that appear when you browse a webpage or the promotional emails that you occasionally receive are forms of digital marketing. Internet users are incessantly helping the digital market to grow and thrive. In present times, almost 60% of the world population and 89% of Australian citizens access the internet nearly every day, spending 2 hours or more on digital platforms. Therefore, you can guess why international students are more and more inclined to study master’s in digital marketing in Australia.


Counselling">Talk to Study Abroad Expert for Australia : Get free Counselling

What Can Australia Offer for a Postgraduate Student of Digital Marketing

Once you have the taste of the internet, there is no going back. Yes! This is the most evident situation in the modern world. Digital marketing has been growing with the rise in the numbers of internet users enlarging the career prospects of the aspirants in this field. And if you are one of those aspirants, Australia can be the perfect destination for you to make your dreams come true. Here’s why you should pursue your master’s in digital marketing in Australia.

  • Australia has some of the highest-ranked universities globally that offer master’s in digital marketing. 
  • Teaching faculties are exceptional. 
  • Scholarship facilities are available in almost every university in Australia. The Australian government too provides scholarship opportunities for international students.
  • Fees and living costs are affordable. 
  • Besides internet users, job opportunities are also rising inside Australia and globally. Digital marketing specialists are in demand.
  • Pay scales are high for digital marketing jobs, and experts believe it to be even higher soon.
  • Australia has a welcoming environment for international students.
Study in the USA
MS in Project Management in USAMS in Data Analytics in USA
BCA in USAMS in Project Management in USA

Top Universities Offering Master’s in Digital Marketing in Australia 

A good university will continuously strengthen your knowledge and give you the confidence to chase your dreams. Australia could be a smart option if you were lately thinking about studying digital marketing overseas. Most reputed Australian universities have remarkable rankings and superior education quality. There are many universities that offer master’s in digital marketing in Australia. Take a quick look to check out the primary details of the course available in different universities.

Popular UniversitiesQS ranking (2022)Course offeredCourse durationEstimated fees
University of Melbourne37Master in Digital Marketing18 monthsA$71,296 (37,92,413.91 INR)
La Trobe university362Master in Digital Marketing2 yearsA$25000-30000 (24,94,175.80 INR) 
Monash University58Master of Marketing1, 1.5 yearsA$36,800 (19,57,056.86 INR) per year
University of Sydney38Master of Marketing1.15 yearsA$44,500 (23,66,825.06INR) per year
University of Adelaide108Master of Marketing2 yearsA$40,000 per year (21,27,703.60 INR)
Deakin University283Master of Marketing2 yearsA$26,000 (13,82,699.24 INR)
RMIT University206Master of Marketing1.5, 2 yearsA$32,640 (17,36,206.14 INR) per year
University of New South Wales43Master of Marketing18 monthsA$40,560 (21,57,319.48INR) per year
Victoria University601Master in Digital Media2 years




Overall Expenses to Study MS in Digital Marketing in Australia

With more than half of the global population using the internet, digital marketing has become one of the advanced and prosperous fields for youths. International students are incredibly eager to start their career in digital marketing, pursuing a master’s in Australia. One of the main reasons behind this is cost affordability. The prospective students can study for their master’s in digital marketing in Australia at a standard cost from universally recognized universities. Most of the universities charge a fee between A$25000 to A$72000. You can avail scholarship facilities to cut down this amount. The amount varies for every scholarship program and university.

Hereafter comes the cost of living in Australia. It generally ranges between A$90 to A$300 per month (INR 5-16000) depending on where you stay. Student halls will be cheaper than rented apartments. Although it highly varies, your weekly spending on stay can cost A$450 to A$ 1700.

Moreover, transportation costs, pre-arrival costs, health insurance premiums, groceries, etc., will be included in the total expenses. Pre-arrival costs include spending to get a visa, flight tickets, application fees, and so on.

Digital Marketing- Program Highlights

Here are some of the modules you will learn as part of your digital marketing degree-

Tactics to Enhance your Skills in Digital Marketing

Only studying and earning a postgraduate degree in digital marketing wouldn’t be of great help to grab distinguished career opportunities. You would rather be better off if you nurture your skill set regularly. Here are some tips for you.

  • Learn from real-life experiences. No bookish knowledge can substitute real-life experiences, especially in digital marketing.
  • Prepare more client-oriented strategies. From pitching to approaching strategies, always talk in favour of the customers.
  • You must have excellent communication skills to expertise in the field of digital marketing. To achieve advanced communication expertise, try engaging with more and more people and pitch your ideas confidently.
  • Adapt with the latest trends and update your knowledge every day.

Masters in Digital Marketing in Australia: Admission Process and Requirements

What makes you eligible to study master’s in digital marketing in Australia? The criteria can vary for every university but having a bachelor’s degree (in any discipline) is necessary. In addition to that, an acceptable score on IELTS OR TOEFL is also vital to enrol in an Australian university.  

EligibilityBachelor’s degree in any field, SOP
Language requirementsEnglish (IELTS or TOEFL score) 
Documents required 
  • Correctly filled application form
  • Academic certificates
  • Visa
  • IELTS or TOEFL score card
  • Other documents (if any)
Beginning of semestersBoth February and July 
Course durability1.5 – 2 years
Course feeA$30000- 55000 (INR 16-30 lakh)
GPA Variable

Some universities also start courses in March. Please go through all the details on their official websites. Students, who cannot meet the requirements to get admitted, sometimes have to show their work experience in digital marketing to get into a university in Australia.

Scopes and Hopes of Getting Jobs in this Career Path (with Salary)

The field is ever-growing as around 6 lakh new people worldwide join the internet every day. So, you can always have your hopes up for a future with a great career and handsome salary in the path of digital marketing in or outside Australia. Some of the most demanded career options for students are below.

  • SEO (Search Engine Optimization) specialist
  • Content creator
  • Email marketer
  • Mobile marketer
  • Affiliate marketer
  • Brand marketing specialist
  • PPC (Pay Per Click) specialist
  • Marketing Automation Specialist
  • Blogger
  • Copywriter
  • Social media expert
  • Analyst
  • UI/UX designer
  • Graphics designer
  • Digital agency account manager
  • Digital project manager
  • Bot developer
  • Virtual reality developer
  • Digital marketing manager

A popular career will pay you well, especially if you are an expert in your job. Experience and skill highly matter in such domains. Here are some highest-paying jobs in digital marketing in Australia.

Highest paid jobsAnnual salary 
Marketing Automation Specialist$80000-120000
Content Marketing Manager$80000-110000
Web Analytics$115000-154500
Paid Media Specialist$70000-90000
Digital Marketing Manager$90000-130000
Web Developer$80000-110000
Marketing Specialist$70000-$100000

How to Get a Visa to Study MS in Digital Marketing in an Australian University?

Visa is one of the most important documents that lets’ you stary legally in a foreign country. You have to contact the Australian embassy in your country to get a visa application form and to know other necessary details. Students mostly apply for student visas (subclass 500) that grants them a 5 year stay in Australia. You can get a student visa within 29 days.

The required documents are

  • Letter of acceptance from the university
  • Passport 
  • Proof that you have enough funding to stay there

Students visa eligibility:

  • Your English-speaking skill must be excellent
  • There is no maximum age limit specified to get a student visa in Australia
  • You need to fulfil health requirements
  • You must have enough money to make a stay there
  • You need to show the proof that you have joined a full-time course in a registered institute
Read to Know More for Study in Australia:
Top Universities in AustraliaUniversities in Australia for MastersAustralian Immigration IELTS Band Requirement
Exams for MS in AustraliaCost of MS in AustraliaCost of Study in Australia
Cost of living in AustraliaEducation System in AustraliaWhy Study in Australia?

An Ocean of Scholarship Programmes

Financial issues would never be a barrier for you to achieve your dreams. The Australian government provides the postgraduate international students with some lucrative scholarship programs. Some scholarships even pay for the total course fees, health covers, and living expenses. Find them online and know every little detail.

Every university in Australia has scholarship programs and a wide range of them. But they are primarily competitive. You have to achieve a cut-off score to avail a scholarship in Australian universities. Look at the table below to have more information about the scholarship programs.

Scholarship programmesProviderAmount
International Postgraduate Research Scholarships (IPRS)Government of AustraliaTuition fees+ health cover
Australia Awards ScholarshipsGovernment of AustraliaTotal tuition fees+ establishment allowance+ living expenses+ return air travel+ health cover
Destination Australia ScholarshipsGovernment of Australia15000 USD (11,13,933.00 INR)
Vice Chancellor’s international scholarship schemeUniversity of SydneyUp to $40,000
Sydney International Student AwardUniversity of Sydney (For students from specific countries)20% of the tuition fee
Adelaide Global Excellence Scholarships for International StudentsUniversity of Adelaide50% of the tuition fees
Academic Excellence Scholarships for OnshoreRMIT UniversityA$5000

Get Free Counselling to Study in Australia

Read More: 

Frequently Asked Questions

Is digital marketing a good career in Australia?

Digital marketing can be a life-changing career path for today’s generation, and Australia is a hub for that. Australia is an excellent option for digital marketing from job opportunities to pay scale.

Is there any scholarship to study master’s in digital marketing in Australia?

You can choose from a vast range of scholarships either from your university or from the Government of Australia.

Is digital marketing in demand in Australia?

Digital marketing has a high demand in Australia as 89% of the Australian population has access to the internet. That is why more and more overseas students are interested in taking a master’s in digital marketing in Australia.

What are some highest-paid salaries in digital marketing in Australia?

Web analyst, content marketing manager, SEO specialist, digital marketing manager are the posts that have probably the highest salaries in the field of digital marketing. An estimated report says they make up to $160000 per year. The salaries are likely to increase alongside the experience.

What is the scope of digital marketing in Australia?

SEO, email marketing, content marketing, SMS marketing, UX design, graphics design, web development are trending jobs in digital marketing in Australia.

Did you find this article helpful?

upGrad Abroad Team

upGrad abroad Editorial Team

We are a dedicated team of study-abroad experts, ensuring intensive research and comprehensive information in each of our blogs. With every piece written, we aim at simplifying the overseas education process for all. Our diverse experience as journalists, content writers, editors, content strategists, and marketers helps create the most relevant and authentic blogs for our readers.

See More

Refer Your Friend & Earn upto ₹15000

Help your friend upgrade to a Global Career and earn rewards together.