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Masters in Marketing in Australia : The Complete Guide

Updated on 11 October, 2023

upGrad Abroad Team

upGrad Abroad Team

upGrad abroad Editorial Team

Masters in marketing in Australia is a specialized program covering 1.5-2 years on average. The specializations include Master of Commerce, Master of Management, and Master of Business. Universities like the University of Adelaide, Monash University, and the University of Western Australia also offer Master’s degrees in Marketing. 


Program costs usually range between AUD 47,000-99,000 or roughly INR 25.05-52.77 lakh. Professionals in marketing can also earn up to AUD 107,000 (average salary) per annum with experience, approximately INR 57.03 lakh per year. 

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Why Study Masters in Marketing in Australia? 

There can be many reasons behind studying masters in marketing in Australia. Some of them include the following: 

  • There will be skyrocketing growth in marketing jobs in Australia over the next few years, as per reports. Australia’s marketing segment workforce is forecasted to go up by 2-3% per year (higher than the national average). 
  • Growth rates of these jobs are handsome in recent times, with average salaries also going up accordingly. 
  • Australia is witnessing a seismic shift in the occupational landscape with huge demand for digital marketing and advertising professionals in almost every business sector. 
  • Australia is home to some of the world’s best institutions for studying marketing. 

Top Universities in Australia for Masters in Marketing

Here are some of the leading universities for studying masters in marketing in Australia. Based on the QS Masters in Marketing Rankings 2021, two institutions make it to this list- 

  1. Macquarie Business School- Master of Commerce Specializing in Marketing- QS Global Rank 19
  2. The University of Technology, Sydney Business School- Master of Marketing-QS Global Rank 51+

Some other universities offering the course include the University of Melbourne, Australian National University, University of Sydney, Monash University, University of Queensland, University of New South Wales, University of Adelaide, University of Western Australia, University of Newcastle, University of Technology Sydney, and others. 

Most of these institutions offer master of marketing management courses for two years, while some, like the University of Sydney, have the master of commerce courses for two years. The course is named Master of Business (Marketing) at the University of Queensland.

Learn More About Studying in Australia

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Cost of Studying MS in Marketing in Australia

The cost of studying MS in marketing in Australia is around AUD 47,000-99,000 or INR 25.05-52.77 lakh on average. AUD 2,400 should be your approximate budget for health insurance (roughly INR 1.28 lakh). AUD 90-440 per week (INR 4-24,000) is an approximate figure in housing costs. 

Food and groceries (AUD 150-300), electricity, phone, gas, and internet (AUD 50), and public transport costs (60 AUD) together contribute around AUD 400-450 in living costs (INR 21-25,000 approximately). 

Program Highlights

  • Course Name- Masters in Marketing 
  • Tenure- 1.5-2 years
  • Average Costs- AUD 47,000-99,000 (INR 25.05-52.77 lakh)
  • Average salaries- AUD 107,000 (INR 57.03 lakh)

Fields of Study- 

The fields of study include the following: 

  • Sales account management
  • Brand strategy 
  • Digital marketing and communication
  • Consumer behaviour and analysis
  • Stakeholders and marketing communication
  • Market research
  • Project and technology management 
  • Sales management
  • Public relations
  • Promotions 
  • Event management 
  • Management consulting
  • Product development

Admission Procedure

You can apply directly at universities admission portals in Australia. You can also get admission into these courses without a Bachelor’s degree in some cases if you have proper work experience or good GMAT/GRE scores. 

The eligibility criteria are an undergraduate degree and GMAT score and minimum marks of 60-70%. Work experience is also needed in some cases along with English language proficiency scores and SOPs (Statement of Purposes). Interviews are often necessary at many universities. 

The documents required include academic transcripts, language proficiency test, GMAT score sheets, SOP, identity proof and photographs, and all other necessary documents required by the university. 

English language proficiency requirements are quite simple. You should get at least 6.5 in IELTS and 58-64 in PTE. The minimum score for TOEFL iBT is 79, while it is 550-570 for TOEFL PBT. 

Job Opportunities after Masters in Marketing in Australia 

Offering Masters in marketing can be a rewarding profession in Australia, considering the excellent growth rate of jobs in the field. Average salaries can go up to AUD 107,000 (INR 57.03 lakh approximately) with experience.

Some of the job roles include marketing assistant, affiliate manager, digital marketing manager, brand manager, marketing manager, marketing executive, sales and marketing assistant, etc. Starting salaries are usually around AUD 70,000 (approximately INR 37 lakh onwards), while they can increase to AUD 160,000 (INR 85 lakh onwards) in senior positions. 

Visa Procedure

You can apply for your visa by filling up the application form and submitting all necessary documents. You can pay the application fee of AUD 620 or INR 33,000 approximately. Documents that are required have been mentioned below: 

  • Letter of acceptance from the institution
  • A passport that is valid
  • OSHC health insurance
  • SOP or GTE
  • Bank statement with proof of funds
  • Identity proof 
  • Passport-size photographs
  • Scores in English language proficiency tests such as IELTS or TOEFL

Visa interviews and health check-ups are the next stages in the process. 

Available Scholarships 

ScholarshipAwarding InstituteFunding Amount
ANU College of Business & Economics Community Engagement AwardAustralian National UniversityAUD 1,000 (INR 53-54,000)
Future Change ScholarshipUniversity of New South WalesAUD 5,000 (INR 2.66 lakh)
Melbourne Mobility AwardsUniversity of MelbourneUp to AUD 6000 (INR 3.20 lakh)
International Scholarships for Business School StudentsUniversity of SydneyAUD 5,000 to 20,000 (INR 2.66-10.66 lakh)
Monash International Merit ScholarshipMonash UniversityUp to AUD 50,000 (INR 26.65 lakh) 
International Postgraduate Research ScholarshipUniversity of NewcastleWaiver of tuition costs 
Australia Awards ScholarshipsAustralian GovernmentMay Vary
International Postgraduate Coursework Full Tuition ScholarshipUniversity of Technology SydneyA total waiver on tuition costs
Study in Australia – Important Read
Australia Awards Scholarship 2023Asean Partner Scholarship
University of Melbourne Acceptance Rate for International StudentsAustralian National University Acceptance Rate for International Students

Talk to Study Abroad Expert for Australia : Get free Counselling

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Universities in Australia for PhdBest Universities for Aerospace Engineering in AustraliaSample SOP for Australian Student Visa

Frequently Asked Questions

Is Australia good for marketing?

Australia is one of the top countries for pursuing marketing programs. The country is known for its prowess in this field, especially the acclaimed courses taught at its globally reputed universities and the flourishing career prospects, especially for marketing and advertising professionals in varied business sectors.

Is marketing a good career in Australia?

Marketing is a great career option in Australia, being taught at the country’s leading universities and offering handsome job growth and employment prospects alike. Studying marketing in Australia opens many doors towards a rewarding global career with excellent salary and profile growth possibilities.

How is the job market in Australia in marketing for postgraduate students?

Australia has witnessed huge job growth in marketing, especially in sub-sectors like digital marketing, promotions, and advertising. These are fields with huge demand throughout several regions like Rhode Island, Brisbane, Melbourne, and others. Postgraduate students will find great employment opportunities in marketing and related fields.

Is Master of commerce (marketing) from UNSW Sydney worth the quality and job prospects?

The good thing about pursuing a Master of Commerce with a specialization in Marketing from UNSW Sydney is that you can access the best educational infrastructure and learning methods, cutting-edge resources, and vibrant campus life. You also access the highest quality of education in tandem with great job prospects at leading companies in Australia.

upGrad Abroad Team

upGrad abroad Editorial Team

We are a dedicated team of study-abroad experts, ensuring intensive research and comprehensive information in each of our blogs. With every piece written, we aim at simplifying the overseas education process for all. Our diverse experience as journalists, content writers, editors, content strategists, and marketers helps create the most relevant and authentic blogs for our readers.

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