The Master of Digital Marketing is for Bachelor of Commerce graduates (or equivalent) with marketing studies or earlier career marketing professionals. You will learn how to design the digital customer experience, which digital metrics matter, how best to craft creative viral content, and best-practice examples from industry thought leaders. The course aims to equip graduates for a career in this fast-changing area through a specialised suite of advanced subjects including, Customer Experience Design, Digital Marketing Metrics, Content Marketing, and Thought Leadership in Digital Marketing.

The Graduate Certificate in Digital Marketing is suitable for students seeking to develop the fundamental skills of digital marketing or extend their knowledge in various marketing areas. In this course you will learn about the fundamental principles of digital marketing, explore the foundations of each digital channel, and study digital tactics, strategies and processes.

With USQ's Graduate Certificate of Business (Digital Marketing Analytics) you will acquire key skills and capabilities related to social media, SEO, mobile, wearable technologies, virtual reality, 3D printing, gaming, Big Data, analytics and much more! Specialising in this growth area of marketing will give you the edge you are seeking. After completing the Graduate Certificate of Business (Digital Marketing Analytics), you have the option to take credit from your studies and go on to complete the Graduate Diploma of Business (Digital Marketing Analytics), or Master of Project Management. To continue into a Master of Business Administration (MBA), you will need to apply for the Graduate Certificate of Business Administration or the Graduate Diploma of Business Administration.