6 Reasons to Choose Digital Marketing
Dynamic Growth
As per recent data, by 2028, the market for digital marketing is projected to reach a value of $24.1 billion, with a compound annual growth rate (CAGR) of 32.1%. In fact, by 2027, there will be around 6 billion internet users. This highlights the increasing need for seasoned digital marketers. In fact, according to the Future of Jobs Reports, for the upcoming demi-decade, there would be a high demand for digitally enabled roles such as digital transformation specialists, digital marketing and strategy specialists.
Additionally, the Bureau of Labor Statistics (BLS) highlights that employment of advertising, promotions, and marketing managers is projected to grow by 10% from 2020 to 2030, which is faster than the average for all occupations. This growth is attributed to the increasing emphasis on digital platforms.
Accessible to Small Businesses
Small businesses will need to be flexible and receptive to new trends in order to survive as the marketing landscape changes. To penetrate their brand reach, digital marketers play a pivotal role. Moreover, digital marketing provides a level playing field for small businesses to compete with larger corporations. It allows businesses with limited budgets to reach their target audience effectively and compete for online visibility, often at a fraction of the cost of traditional advertising.
Remote Work Trends
A survey conducted by Buffer reveals that 98% of respondents would like to work remotely at least some of the time for the rest of their careers. Digital marketers' compatibility with remote work aligns with this trend, offering professionals the flexibility they desire.
Evolving Industry
Per Dentsu, the global marketing and advertising agency, projects digital marketing spend will continue to rise with 6.5% growth in 2024 to reach $442.6 billion. There is always something fresh and exciting to learn as the industry grows and changes; whether or not you are taking the lead on these initiatives, you could learn by following along because a specific company will engage different specialists, and you will likely deal with professionals from a variety of disciplines since everyone will need to work together to produce marketing plans.
Consumer Behavior Insights
According to Salesforce's State of Marketing report, 84% of customers say the experience a company provides is as important as its products and services. Digital marketing plays a crucial role in shaping and optimizing customer experiences across various touchpoints. Thus, by pursuing a digital marketing course, you get the opportunity to increase a company’s turnover, which will benefit your career trajectory as well.
Learn at Your Own Pace
You can start pursuing this special career right now at the convenience of your home. By enrolling in online classes, starting a blog or website, managing your own social media, and locating volunteer or paid employment, you may build a solid portfolio. Also, you can develop your talents and receive instruction that works for you at a very low price.
By considering these facts and reports, it becomes evident that a career in digital marketing not only aligns with current industry trends but also offers substantial growth opportunities and a skill set that is in high demand across various sectors.