The MSc Marketing course provides an analytical, business-focused curriculum with advanced knowledge and skills in marketing research, consumer behavior, branding, digital marketing, and related areas. The Masters in Marketing UK is a one to two-year full-time degree that teaches students about marketing strategies, brand management, consumer behavior, segmentation, marketing management, digital marketing, and more. The core focus of this course is on enhancing the foundational business knowledge of every individual. Students learn the theory and practice of marketing in MSc in Marketing in the UK through the modules given by universities. The unique teaching approach of this course offers a more immersive learning experience to the candidates, allowing them to specialize in a chosen pathway. 

Read on to learn about the best business schools and colleges for pursuing an MSc in Marketing in the UK and their rankings and tuition fees.

Why Study MSc in Marketing in the UK?

It is critical to acquire personal knowledge of the highlights of the course before putting your time and effort into it. So let us begin the discussion by knowing about some of the best benefits of studying MSc in marketing in the UK:

• Mastering Business Skill: Students can learn many skills while pursuing the best MSc in marketing course in the UK. The courses polish your communication as well as presentation skills. Additionally, they teach you how to target clients, understand their demands and objectives, and outperform your rivals in the market.
• Worldwide Recognition in Marketing Field: After completing their studies, students at the best marketing institutions in the UK can be regarded as the largest employers in elite businesses by being put in top MNCs. The marketing degree from UK institutions will be honored globally, and students who wish to study MSc in marketing in the UK will have a million opportunities in the marketing field. The International students who study MSc in marketing in the UK will be given higher priority when compared to other students.   
• Various Specializations: There are many different areas and specializations available at the top universities in the UK for marketing masters. Some of them are Social Media Marketing, Influencer Marketing, Email Marketing, Digital Marketing, etc.
• Networking: By pursuing an MSc in marketing in the UK, you will be able to expand and fortify your network. As a marketing candidate, you will be able to make contacts and learn skills that can be applied across company sectors.    
• Job Opportunities: Having a good job is the first priority behind pursuing any professional course is the career prospects or goals that it offers. You are eligible for a number of respected marketing positions at prestigious companies like Amazon, Google, HSBC, etc., if you have an MSc in marketing from the UK.

Studying MSc in Marketing at a UK institution will provide possibilities to make contacts and obtain transferable skills that will benefit a variety of business industries. You can develop communication, presentation skills, and professional skills, as well as the capability to question and dissect.

Course Highlight

MSc in Marketing is one of the most popular courses among international students in the United Kingdom. It teaches marketing strategies, effectiveness, brand management, distribution, pricing, segmentation, etc. Graduates are mostly hired in managerial or associate positions in the marketing domain with this degree. A brief of the course is listed below in the table:

Types of MSc in Marketing in the UK:

Marketing is an academic discipline and business section that deals with strategy, operation, service, psychology, distribution, ethics, exploration, sociology, broadcasting, publication, and many more. By including fundamental marketing theories like brand management, effectiveness, dominance, pricing, segmentation, service, retail, activation, and more, master's programs in marketing strengthen undergraduates' grounding in business. Let's see the various types of degrees in MSc in marketing in the UK: 

• MSc in International Marketing
• MSc in Digital Marketing
• MSc in Luxury Brand Strategy and Business
• MSc in Marketing and Creativity
• MSc in Marketing and Digital Media
• MSc in Marketing Communications Management
• MSc in Digital Marketing and Ethical Branding
• MSc in Global Marketing
• MSc in Strategic Marketing
• MSc in International Luxury Marketing

Best Universities for the MSc in marketing in the UK:

The top universities in the UK that have the greatest marketing programs are listed below. These are ranked as the best professional universities by the popular Quacquarelli Symonds( QS) university rankings:

Course Curriculum of the MSc in Marketing in the UK:

The curriculum is organized around four mandatory core courses that provide in-depth training in two areas: big data and analytics management and consumer behavior understanding. These two crucial areas are sustained by the understanding of the wider business environment in which the marketing teams operate and maintain the role of marketing in driving strategic business objectives. 

You can also customize your course according to your career prospects or goals with a choice of voluntary optional courses from the leading academic departments across UK universities.  

Compulsory courses:

Optional Courses:

• Advanced Consumer Behaviour   
• Qualitative Research Methods
• Incentives and Governance and Organisations 
• Decisions, Biases and Nudges
• Leadership in Organizations: Theory and Practice 
• Strategic Decision Making
• Firms & Markets in Emerging Economies 
• Multivariate Analysis and Measurement 
• Algorithmic Techniques for Data Mining
• Time Series

Eligibility Criteria for MSc in Marketing in the UK:

The following are the eligibility criteria for MSc in marketing in the UK:

• UG degree at 2.1 level or international equivalent. Aspirants from any academic background are welcome. Although prior formal study in quantitative disciplines is not necessary, students should arrive ready to interact with quantitative concepts like statistics and data analytics.
• Previous work experience is not needed. However, candidates with experience are welcome, and they have to fill in the relevant experience in the application form.
• GMAT or GRE is necessary for all applicants who do not have a UK undergraduate or graduate degree. For those having a UK undergraduate degree and a good GMAT/ GRE score, although not a demand, it will significantly enhance your chances of getting admission as a first priority.
• English language requirements are necessary.

Admission Requirements for MSc in Marketing in the UK:

Top universities in the UK have the following basic requirements for MSc in marketing:

Documents required:

• Transcripts for every educational qualification
• Resume or a CV
• Letter of Recommendation.
• Statement of Purpose.
• GRE and MAT score reports
• Certification of prior employment
• A statement describing why you choose to pursue an MSc in marketing in the UK.

Undergraduate Degree: You must pursue a bachelor's degree with a minimum GPA of 2.1 from a UK university or a degree of equal standing from an accredited institution.   

Language requirement: For admission to UK universities, the English proficiency test is a  demand for all prospective international candidates. The minimum requirements are:

• IELTS: 5 –7.0  
• TOEFL(iBT): 100  
• PTE: 70 – 76     

Visa and passport: All international candidates must have a valid passport and student visa in order to enroll in any program at any university in the United Kingdom. You have to submit your visa application at least three months before the anticipated departure date.

Admission Process for the MSc in Marketing in the UK:

International students can apply for the admission process of the MSc in Marketing in the UK course through the respective university’s website. Continue reading to learn about the MSc in Marketing in the UK admission process in detail:

• Select the MSc in Marketing program from the list of courses in the university's online portal.  
• To begin the application process, you have to click on the 'Apply Now' button.  
• You must fill in the necessary details in the form and submit the required documents.  
• These contain official transcripts, LORs, documentation from pertinent work experience, test results for English proficiency, SOP, and more.
• After following the given steps, you can pay the application fees to finish the process.  
• Students that are selected will get an email letting them know how their application is progressing.  
• The selected international students can start their visa application process.

Cost of Studying for an MSc in Marketing in the UK:

The two major factors determining the overall cost of an MSc in Marketing in the UK are the cost of living and the expense of university tuition.

• Cost of Study: The MSc in Marketing costs vary amongst universities in the UK. The cost varies according to the type or specialization of the course. A tuition fee between £ 25,000 and£ 38,000 is considered to be the norm for MSc in marketing.   
• Living expenses: Your preferences and way of living will affect how much it costs to live in the UK. International candidates can anticipate paying between £ 1,215 and £ 1,715 per month. All amenities are included, including housing, dining, travel, business supplies, recreational activities, etc.

Scholarship for the MSc in Marketing in the UK:

The following are the various scholarships available for the MSc in Marketing in the UK:

EU Regional Scholarship: The universities offer a number of scholarships covering part of the education fee for the MSc in Marketing students commencing study in September 2023. The EU Regional Scholarship Program is open to applicants for Masters's degrees taught in business schools who are citizens of the EU and is merit-based.

• Eligibility: Students of the EU region
• Deadline: Multiple
• Scholarship Amount Offered: Awards of £5,000 and £10,000

Latin American Scholarship: Candidates for Master's programs taught at the Business School who are residents of Latin American nations are eligible for the merit-based Latin American Scholarship Program. 

• Eligibility: Students of Latin American Countries
• Deadline: September 2023
• Scholarship Amount Offered: Awards of £5,000 and £10,000

Dean's Excellence Scholarship: The Dean's Excellence Scholarship Programme is also based on merit and available to all aspirants of Business School who are pursuing a Masters's degree.

• Eligibility: Master's degree
• Deadline: Multiple
• Scholarship Amount Offered: Awards of £5,000 and £10,000

Sustainability and Social Impact Scholarships: Candidates who are dedicated to social responsibility and sustainability, particularly in the corporate environment, will be given this scholarship.  

• Eligibility: UG degree
• Deadline: Multiple
• Scholarship Amount Offered: Awards of £5,000 and £10,000

The Business School Access Scholarship: For enrollment in 2023–2024, the Business School will offer one scholarship that will pay the full cost of tuition for one of their master's programs. This scholarship is available to candidates who are UK citizens and have their primary residence in the UK. This scholarship supports those who are facing difficulties in higher studies. The scholarship is available for candidates who meet at least one of the widening participation criteria.

• Eligibility: Citizenship of UK
• Deadline: - N/A
• Scholarship Amount Offered: Full Fee Scholarship

Job Scope for the MSc in Marketing in the UK:

Marketing managers with postgraduate degrees have good career chances in the UK after completing an MSc in Marketing. Job openings after Marketing in the UK are massive because the Universities in the UK use the most current and professional research practices along with feedback from candidates to ensure the content of the course is applicable to future careers and further study objectives of the candidates.