Masters in MBA - Marketing in USA

The Master of Business Administration degree program with a concentration in Marketing provides graduate students with knowledge and information about marketing strategy within the framework of business strategy and its interdependent functional strategies that create and deliver the value proposition. The marketing concentration emphasizes the importance of stakeholders in managing and/or revitalizing brands over time. Students create growth strategies utilizing market penetration and development, product development and diversification approaches. Students create hybrid distribution strategies that leverage partnerships and provide access to target markets utilizing traditional, online and digital channels designed to deliver interactive, omnichannel customer experiences that put customers at the center of all decisions.

The Master of Science in Marketing degree program has been specially designed to meet the needs of students in today’s marketplace, preparing those seeking higher-level positions in marketing or pursuing a graduate program to further advance their marketing knowledge.

Designed by top-tier faculty in the Naveen Jindal School of Management—and with ongoing input and assistance from the program’s Marketing Industry Advisory Board as well as the local chapters of the American Marketing Association and American Advertising Federation —the curriculum prepares students to succeed in corporate enterprises and to be future industry leaders.

The STEM-designated program offers flexible degree options for both full-time students and working professionals, with courses offered in a variety of formats to meet the needs of every student.   The program is 36 credit hours, 12 classes of three credit hours each.   U.S. citizens and permanent residents can complete the entire degree online by following the Marketing Management track listed below.

Many CEOs and corporate presidents rose through the marketing ranks to highly sought after leadership positions—launch your path to the top with an MBA in Marketing Management from Pace’s Lubin School of Business. When it comes to working as a highly placed marketing executive, there is simply no other location that can match metropolitan New York City’s atmosphere and energy.

There was a time when marketing was considered an art, but with the increase of quantitative analysis, big data, digital media, and social and mobile marketing, it is becoming just as much of a science. Robinson’s M.S. in Marketing will equip you with skills in all these areas.

No matter your background, the program will prepare you to succeed in the marketing industry. This program is for:

• Career changers without any marketing experience who want to break into the field
• Career accelerators with several years of marketing experience who want to move up within their current organization
• Career starters who are fresh out of undergrad who want to jump-start their professional trajectory

A hallmark of the program is the experiential projects students complete in collaboration with area companies. Examples of past projects:

• With Porsche’s experiential marketing team, helped customers experience what it’s like to be a Porsche owner (touch, feel, test drive) prior to making a purchase despite social distancing limitations in the pandemic environment
• With Georgia-Pacific, developed a go-to-market strategy for a new product in the tech space
• With Monday Night Brewing, branded and launched a series of new IPAs
• With the city of Atlanta, increased awareness of ATL311, an app residents can use to request non-emergency services
• With Trees Atlanta, built a digital marketing strategy that mobilized citizens to advocate for the planting and protection of the city’s trees

The Master of Marketing Research (MMR) program in the School of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB) International, and is designed to prepare individuals with diverse backgrounds for careers in marketing research and to meet the needs of business, government or nonprofit organizations for competent marketing research professionals. The MMR program at SIUE consistently boasts 100% job placement within three months of graduation, and 95% of all students receive significant financial assistance, including full tuition waivers.

The MBA with a concentration in marketing analytics develops your digital knowledge base to manage and apply big data, business intelligence and analytics, digital and social media analytics, marketing automation systems, user interface design, and digital innovations in mobile marketing.  You will gain an understanding of analytics and how to apply data to strategic decision-making. Using market data, digital marketing tools, and advanced statistical analyses to make more informed decisions skills are critical for today’s businesses.  The professional experience of our faculty and the focus on technology and analytics sets the marketing analytics concentration apart and will help you advance your career or transition into a new career in marketing.

The MBA focuses on examining an organization from a functional strategic approach. This approach includes emphasis on management, marketing, finance, accounting, and economic principles in both the domestic and international marketplaces. MBA students can become immersed in a concentration that best fits their goals. Concentrations are offered in accounting, health care management, human resources, management, and marketing.

Student Learning Outcomes

1. Advanced Knowledge in Business - Students will demonstrate advanced knowledge in the functional areas of business.

2. Strategic Analysis - Students will be able to analyze business situations, identify external opportunities and threats with a view toward proposing comprehensive strategic recommendations.

3. Complex Problem Solving - Students will demonstrate complex problem solving skills.

4. Strategic-Level Ethical Reasoning - Students will be able to identify and evaluate strategic-level ethical dilemmas and apply ethical decision-making techniques to resolve them.

5. Strategic Use of Information Technology - Students will be able to use information technology as a tool for business strategy.

6. Strategic Communications - Students will be able to communicate effectively in a business setting.

The UVU Master of Business Administration is an applied graduate degree that reflects the Woodbury School of Business's long and distinguished history of providing excellence in business education. Our innovative team-based curriculum reaches beyond the walls and textbooks of a traditional program and includes not only instruction in the disciplines of business, but also offers many opportunities to apply important skills such as leadership, teamwork, ethical decision making, critical thinking and problem solving, written and oral communication as they are woven throughout the curriculum. Students immerse themselves in all aspects of business management, including accounting, marketing, economics, and social responsibility. Students participate in an international project and travel to the country of their project hosts. The program culminates with a comprehensive real-life consulting project with a company operating in our region.

The Master of Science in Marketing with a STEM-designated concentration in Marketing Analytics is deeply committed to the enhancement and facilitation of each student’s career by combining a world-class education with highly valuable and practical experience, and the Hopkins mission of providing knowledge to the world to inspire our students to achieve their professional goals and make a positive impact in the world of business.

As a natural extension of the Animation and Visual Effects, Game Design and Production, Interactive Digital Media, and Virtual Reality and Immersive Media undergraduate programs, both the Master of Science (MS) and PhD programs challenge students to push beyond what is known and into what is possible. Students who will excel are those who have graduated with significant skills in 3D modeling and animation, game design, or interactive digital media and could immediately find a job in user experience (UX) design, game design, virtual and augmented reality (AR/VR), or animation—but want more. Students will build upon those skills and develop a critical understanding of how the industry evolves so they can forecast the future and prepare employers for what’s coming. Students who excel are also scholars with significant knowledge in the field of digital media who want both to advance that knowledge and to apply it to research problems across disciplines. Students can expand their universe of possibilities in areas such as gaming, animation, virtual and augmented reality, or immersive media in general.

Become the marketing guru your organization needs by enhancing your fundamental business knowledge with brand development strategies and analytics methods in the Master of Business Administration – Marketing Track program from Southern Utah University.

In this program, you will gain a broad range of marketing skills with real-world application such as promotion campaign management, traditional and digital advertising, sales promotion, direct marketing and public relations. The curriculum augments well-established marketing research methodology with up-to-date industry trends.

You will deepen your foundational business knowledge in areas such as accounting, economics, finance and more. Plus, the integrated capstone course focuses on applying your MBA learnings in order to develop strategic solutions to management challenges in any organization.

The Master of Business Administration program is a 30 credit hour program that provides students broad knowledge of business in order to become effective in management positions.

The objective of this program is to:

1. Enhance students the ability in communicating at a professional level in oral presentation and in writing
2. Work effectively with others and leading in organizational situations.
3. Identify how globalization affects organizations and their environment
4. Recognize the importance of ethical decisions making
5. Integrate analytical and problem solving skills with concepts and theories from all functional areas of business using appropriate analytical decision making technologies.

MBA classes in Marketing immerses graduate students in interesting and emergent topics in the dynamic field of marketing. The program prepares students for upward career mobility in marketing and offers specialized courses in: New Product Development, Consumer Analytics, Digital Marketing, Strategic Integrated Marketing Communications, Global Marketing and more.  

In addition to specialization courses, all MBA students receive a thorough grounding in market relevant aspects of management, finance, accounting, economics, quantitative methods, ethics, strategic and decision analysis, and executive communications.  This rich business curriculum provides the marketing graduate student with the broad educational background in business that is necessary for career advancement.

The major concentration in Marketing prepares students for careers in strategic marketing across a wide range of organizations, markets and industries. It provides critical knowledge for understanding and analyzing customers, and emphasizes the development of requisite quantitative and conceptual skills to contribute to the firm's overall success. Among the career trajectories for which students will be prepared are product management, customer analytics and customer insights, and management consulting.  

We are proud to offer application fee waivers to:

• United States military personnel (active duty or veteran)
• Management Leadership for Tomorrow (MLT) MBA Prep Fellows
• Forté Foundation MBA Launch members
• MD/MBA dual degree program applicants
• Rice University alumni
• Prospective students referred to us by alumni through the Build the Class program
• Prospective students who have attended a Recruiting and Admissions event. (Virtual Events, On-Campus Events, MBA Fairs, etc.)
   

Become an expert in marketing research, strategy and management, through holistic academic programming that covers everything from brand development and budgeting to market analysis and strategic communications. Courses to complete this concentration are available on campus and online.