Marketing at Eastern Illinois University

The MBA focuses on examining an organization from a functional strategic approach. This approach includes emphasis on management, marketing, finance, accounting, and economic principles in both the domestic and international marketplaces. MBA students can become immersed in a concentration that best fits their goals. Concentrations are offered in accounting, health care management, human resources, management, and marketing.

Student Learning Outcomes

1. Advanced Knowledge in Business - Students will demonstrate advanced knowledge in the functional areas of business.

2. Strategic Analysis - Students will be able to analyze business situations, identify external opportunities and threats with a view toward proposing comprehensive strategic recommendations.

3. Complex Problem Solving - Students will demonstrate complex problem solving skills.

4. Strategic-Level Ethical Reasoning - Students will be able to identify and evaluate strategic-level ethical dilemmas and apply ethical decision-making techniques to resolve them.

5. Strategic Use of Information Technology - Students will be able to use information technology as a tool for business strategy.

6. Strategic Communications - Students will be able to communicate effectively in a business setting.

On this online Business & Marketing degree, you'll discover what it takes to build businesses and brands. Learning from industry experts, you'll develop a future-focused approach to business, market research, data analysis, brand development and marketing strategies.

You'll develop professional practice skills that are highly sought after by employers. Taking on challenges with a diverse network of peers, you'll gain valuable team-working experiences. You'll also hone your people management and leadership skills and explore ethical considerations within the industry, such as sustainable practices and wellbeing