MARKETING (BA) at University of Mount Union

An Emphasis in Marketing: The Marketing Emphasis allows students to select 9 credit hours from a variety of marketing courses depending on their individual interests and personal career aspirations. Students are not permitted to complete both the minor in marketing and the business administration major with an emphasis in marketing; they must choose one or the other.

Marketing (MKT) develops managerial and analytical skills that are critical to building mutually beneficial relationships between organizations and customers. Without highly satisfied and loyal customers, businesses and non-profit institutions can’t survive. To this end, marketing course work helps students learn how to effectively manage new product development, existing product improvement, distribution/logistics, brand communications, and pricing strategy.

Cutting edge classes in the major focus on marketing research and analytics, customer relationship and database marketing, social media and digital communication management, sales management, consumer psychology, retail management, creativity, global marketing, and marketing for entrepreneurs.

The Marketing concentration is an interdisciplinary program that incorporates courses from the H-E-B School of Business and Administration. The Marketing concentration is ideal for students hoping to pursue careers in sales, promotions, retailing, public relations, and related fields. Students of this concentration are fully prepared through such courses as Accounting, Retailing, Internet Marketing, and Consumer Behavior, as well as a wide range of elective options in management, marketing, promotional strategies and information systems.