Marketing (BBA) at University of Hawaii at Manoa

The Marketing concentration is an interdisciplinary program that incorporates courses from the H-E-B School of Business and Administration. The Marketing concentration is ideal for students hoping to pursue careers in sales, promotions, retailing, public relations, and related fields. Students of this concentration are fully prepared through such courses as Accounting, Retailing, Internet Marketing, and Consumer Behavior, as well as a wide range of elective options in management, marketing, promotional strategies and information systems.

Several decades ago, the study of marketing dealt almost exclusively with business activities involved in the flow of goods from production to consumption. Today it includes principles that are more widely applicable; they are as relevant to the success of arts, sports, and social programs as they are to firms selling goods and services. A major in marketing includes study in the behavioral sciences, communications, statistical analysis, and computer methods as well as marketing decision making.