Masters in Digital marketing in the UK

Do you want to pursue a career in digital marketing? We are the only Russell Group university in London to offer a dedicated MSc in Digital Marketing. Through our programme you'll discover a multifaceted perspective on Digital Marketing for success in the contemporary world. The world is increasingly digital. In such a setting, digital techniques are more than ever important in marketing and a growing demand for employees who have necessary knowledge and skills to employ these technologies strategically.

This course combines academic theory and research with practical learning, giving you a deep understanding of digital marketing activities within organisations. When you study with us you will:

• Learn about key concepts in digital marketing, data analytics and organisational strategy
• Explore online visitor and buyer behaviour
• Learn to connect theory with practice in creative and innovative ways
• Learn to map customer journeys
• Investigate mobile and social media marketing
• Investigate the impact of digital marketing and data analytics within organisations

We have designed this course in partnership with leading digital marketing experts at Mediaworks. They will deliver some of your lectures and give you insights into the latest developments from industry.

The course is delivered entirely online, allowing you to balance your studies with work or other commitments. You will also have the opportunity to attend residential events held throughout the year.

We encourage the sharing of knowledge and experience between students and staff with a wide range of professional backgrounds. This fosters a collaborative learning community which will provide both support and varied perspectives throughout your study. Solutions to real problems are suggested, discussed and analysed within the learning community, with the support of tutors and fellow learners.

Based in Strathclyde Business School’s highly-acclaimed Department of Marketing, the course curriculum draws on leading academic experts from across the Business School. The course also benefits from the University's established relationships with industry and the involvement of industry partners in the development and delivery of the programme. This approach ensures that Digital Marketing Management meets the changing needs of the digital workplace and enables you to acquire the latest knowledge, best practice and the specialist skills to develop your career in digital marketing.

The eMarketing in Practice class is developed and delivered in collaboration with digital marketing professionals from a leading digital media agency. Experts will share their knowledge of digital marketing in practice, offering you an understanding and hands-on experience of established digital media, as well as emerging media.

The extent of industry collaboration and involvement in our Digital Marketing Management programme makes it an exceptional choice for your career progression.

In the Digital Transformative Project, you'll take part in a Digital Marketing Clinic where local businesses will present their digital marketing challenges and operational issues. You'll assist a business to develop a formal solution via a digital transformation plan.

The MSc Digital Marketing Management at Cardiff Metropolitan University has been designed in conjunction with the Digital Marketing Institute and the needs of the digital industry. It will equip you with a wide range of digital and social media marketing knowledge and techniques. The aim of the degree is to develop digital marketers who can succeed at a managerial level in today's demanding digital marketing landscape.

This means every graduate will obtain a leading academic qualification from a triple accredited Business School and a professional qualification from the leading global professional body in digital marketing.

In the 21st century, digital marketing has become be one of the primary areas of businesses, not for profit, public sector institutions, and eGovernment. The recent innovations in disruptive technologies and digitalisation have created new opportunities to reach different audiences in a much more interactive way. The exponential growth in e-commerce, new business models, and digital communications requires a whole new range of skill sets. Big data and digital analytics also open new horizons in machine learning and artificial intelligence that can create more intelligent marketing strategies.

Digital marketing requires creative, analytical, and strategic skill sets which have been used as the foundations for the MSc Strategic Digital Marketing degree. It is designed to meet the needs of the global marketplace and employers from a wide range of sectors. There is considerable demand for digital marketing graduates in different countries across the world. In the UK alone, there is a digital skills shortage, and it is a similar situation in many countries. In emerging nations, rapidly growing businesses require students with digital marketing knowledge and skills to leverage new opportunities in both domestic and international markets. A specialist masters degree in this area can provide added value for students seeking new career opportunities in the UK and worldwide.

The way we communicate with, reach and engage customers has changed dramatically in the digital age. As such, opportunities for careers in digital marketing are growing all over the world.

Accredited by the Institute of Data and Marketing, this is a specialist course designed to develop your knowledge and skillset in evidence-based, applied digital marketing strategy and campaign planning. We welcome students from all over the world, who have a passion for digital and want to develop their professional practice and enhance their marketing career prospects.

You’ll develop your knowledge and skills through a mix of collaborative teaching and group workshops with industry-skilled, research-active academics, live client briefs and specialist guest lectures.

The latest insights from industry

This course is designed around the latest advancements in the digital environment with units that allow you to develop specialist digital marketing skills, highly sought after by employers.

Taught by experienced digital experts, you’ll gain unique insights and the vital skills needed to succeed in this rapidly expanding sector.

A world of opportunity

Outside the course, our internship and networking opportunities will offer you the chance to put your skills to the test and to make valuable contacts.

Whatever your preferred career direction, in-house, agency or freelance, studying with us will help you find your passion and ensure you have the knowledge and skills to succeed as a strategic digital marketer.

The purpose of this programme is to enable both practising and aspiring professionals in the business, marketing, communication and information technology sectors to better understand the changing nature of the digital era and how to leverage digital technologies and platforms to achieve competitive advantage.

The MSc Strategic and Digital Marketing course is aimed at undergraduate students fresh from their undergraduate studies, or those with a few years experience, as well as ‘seasoned’ practitioners wishing to consolidate and/or establish new learning and skills. The course content, which is taught in the heart of Cardiff and online, aims to nurture the next generation of marketing practitioners, strategists and leaders, who are commercially responsive to audience research insights, to develop meaningful value propositions and implement innovative and sustainable multi-channel offerings through agile and creative business models. Students are provided with a uniquely creative platform to conceptualise, the process of going to market through contemporary marketing strategies, planning, practice and research insights, and implement value propositions to complex real-world challenges.

The guiding philosophy of MSc Strategic Digital Marketing is to actively seek new ways of ‘doing business’ through agile business modelling and is underpinned by thematic areas of study aligned to global socio-economic challenges, including effectual altruism, consumption and sustainable economies; communities of practice and interest, tribal participation; and business model technology-enabled futures and omnichannel implementation.

At USW, we acknowledge that the only constant is change, and none more so than the current environment. This new and exciting course reflects the challenges new managers and existing leaders in marketing face, exploring the role of marketing in delivering value for individuals, businesses, and society.

Marketing is constantly evolving – with social media, new retail channels and disruptive technologies all playing major roles in its development, offering opportunities and risks in equal measure.

Grounded in the latest theory, this is a practical programme that will enable you to develop advanced strategic and digital marketing skills. You will learn how to be analytical, create creative campaigns, and develop research skills that will help you assess markets in-depth. You’ll be taught by a diverse team of experts who can offer you first-hand knowledge and insight into the industry with years of commercial experience to draw from.

This course will help you expand your knowledge of the strategic and critical analytical approaches to marketing, and how digital marketing and social media is planned and executed. You’ll learn about contemporary marketing issues and social and digital media scenarios, which are embedded throughout the course.

Other key themes include insight management, innovation and entrepreneurship, customer management, campaign planning, paid, owned and earned media planning, marketing metrics, working with agencies and international marketing perspectives. Completion of the Direct and Digital Marketing module will give you significant exemptions from the Institute of Direct Marketing’s Certificate in Direct and Digital Marketing.

This is a specialist master's degree for students who already have qualifications in marketing or substantial marketing experience. If you don’t have any previous marketing qualifications or experience in the field, then our Marketing Management MSc is an ideal choice if you’d like to start a career in the industry.

Digital marketing is a component of marketing that applies digital mediums to realise marketing goals. The fundamental shift in consumption habits has expanded the ways marketers can understand consumer behaviour and they ways in which they can reach customers and build relationships. The strategies and tactics used within digital marketing is always changing and evolving with the advent of new technologies and the impact they have on consumer behaviour and consumption habits.

Technology has created new challenges and opportunities for businesses, from their products and services to the way that distribution functions. This specialist course will provide you with the theoretical knowledge and hands-on skills employers are looking for in this challenging but exciting environment.

By the end of this course, you’ll be able to use your digital marketing knowledge to create marketing communication campaigns for both social media and more traditional channels. You’ll also have a practical understanding of marketing analytics and channel management, so you can make well-informed decisions in practice. 

We are ranked in the top 10 for business and economics in the United Kingdom by the Times Higher Education World University Rankings 2020.

Gain strategic digital insight and leadership qualities that are invaluable for business with this career-building masters degree in digital marketing.

Our MSc Digital Marketing course is designed by academic practitioners with professional experience in developing digital strategies for major international brands. Each module is designed and delivered as part of a process that enables you to become confident digital marketing strategists and communications planners.

The course is structured to develop your ability to:

create actionable and accountable digital strategies

use digital channels to build sustainable and ethical brands

surface critical insights into consumer behaviour and preferences 

improve channel selection and optimisation processes

use digital channels to expand into new markets

create and develop disruptive digital business concepts

conduct individual research that identifies and solves complex marketing problems

The course will help you become a confident digital marketing strategist and planner and improve your career prospects. 

You can choose to study this course part-time and in the evenings to help you balance your studies with other commitments.

Do you want to be at the forefront of the digital revolution, combining traditional marketing insight with an understanding of the latest digital techniques and tools? Do you want to be able to build an effective customer centred experience including the ability to choose the best digital channels and delivery platforms for your messages?

If you want to take your previous business degree, or recent, relevant work experience to the next level, then our MA Digital Marketing degree course will develop your technical skills and practical experience in digital media and marketing, increasing your appeal to employers and giving you the edge over your competition.

Almost every industry needs digital marketing experts and when you graduate, you'll have the skills to take on roles in areas such as e-commerce, marketing, advertising and social media.

Whether you are a business student looking to build your knowledge and specialise in the digital domain or looking to join the marketing world, this MSc Digital Marketing programme has been designed to accelerate your career potential in a rapidly developing sector.

Key facts

Learn how to integrate new tactics and strategies with traditional marketing tools and practices

Develop your understanding of leadership and management

Also available as MSc Digital Marketing with Advanced Practice

Part of a select group of business schools worldwide, following accreditation by the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting – the first in Europe to gain the double accreditation

Upon completion of your programme, you will be eligible for the QA Professional Pathways programmes which will enable you to further develop your skills with one of the UK’s largest providers of IT and project management training

Our MSc in Digital Marketing enables you to transition to a digital marketing career by combining an accelerated introduction to marketing with a detailed consideration of digital marketing concepts and techniques