Masters in MBA - Marketing in UK

Examine the fundamentals of marketing strategy, new technologies, and the marketing opportunities they present.

The course aims to transform you from an ambitious professional to a market leader with a deep understanding of marketing from a strategic perspective. As an online part-time course, you can learn without interrupting your career.

This two-year course has a strong emphasis on real-life case studies, preparing you for a marketing career in a range of businesses or entrepreneurial ventures.

Throughout, you will draw on our world-class faculty and thought leaders. Our unique view of marketing blends marketing fundamentals with the latest thinking, tools, technology and innovation, examining marketing science alongside managerial insights and data-driven decision making.

Upgrade and advance your career in marketing, branding, advertising, consultancy or media with the King's International Marketing MSc (Executive) taught exclusively on select weekends over two years. You'll analyse marketing issues and opportunities from international perspectives by acquiring a deep theoretical and practical understanding of organisational strategy and customer behaviour. Our integration of leading empirical and theoretical marketing and consumer research enables you to develop cutting edge insights into marketing and customer issues that lead to defendable decisions and innovation solutions. You'll explore marketing and consumer issues using a variety of in-lecture methods including cases, simulations, experiments, and other experiential exercises.

Combine the study of business and marketing to prepare for the social, political and cultural challenges facing contemporary businesses, governments and not-for-profit organisations.

You will develop the personal and professional competences required to work across a range of roles in contemporary business including:

• accountancy and finance
• strategy
• marketing
• human resource management
• data analytics
• entrepreneurship and innovation

The Warwick Executive Diploma in Digital Leadership has been expertly designed for business leaders and senior managers. Study at Warwick Business School at The Shard, and learn how to make strategic recommendations with confidence.

Marketing touches all aspects of an organisation and helps shape and direct corporate strategy.

Durham’s MSc Marketing programme will equip you with the essential skills and knowledge to excel long-term across all marketing-related careers.

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Durham University has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Sustained by a social science-based approach, the MSc in Marketing programme at Queen Mary explores the theoretical and practical side of marketing and how marketing can help explain and address contemporary business and societal issues. The course is unique in its emphasis on the intersections between marketing and other management and social phenomena, and fields of inquiry.

The International Marketing pathway is a specialism on the Cross-Cultural Communication MA. It allows you to study international marketing and intercultural communication.

Academic staff in Newcastle University Business School (NUBS) deliver this specialist pathway. You'll gain a thorough understanding of marketing theories. You'll learn how to apply them to real-world business challenges.

The pathway equips you with relevant research techniques. You'll need these to investigate and critically analyse international marketing issues.

This master's also focuses on rapidly developing issues surrounding global communications and brand management. You'll develop knowledge and key skills valued by employers in international marketing and international brand management.

You'll benefit from Newcastle University Business School's excellent facilities. Partnerships with major corporate and social enterprises and academic institutions provide many opportunities.

Designed for graduates from any disciplinary background wishing to gain knowledge and a critical appreciation of international management and marketing. This programme will equip you with the critical knowledge and skills necessary to be considered for international roles in these competitive fields.

You can apply to do a company-based dissertation, working with an external organisation. Recent dissertation projects include a feasibility study and business plan for a Sheffield-based product management organisation and a marketing project for a company in the care sector.

Digital technologies have changed how organisations are making business by enabling them to transform their activities and create innovative value propositions. This programme offers a range of opportunities to help you understand how to harness technology, manage its effects to gain competitive advantage, open up new business markets, and streamline core organisational processes.

You will be introduced to the ever-changing digital landscape, and learn how different technologies contribute to the new ways of thinking for digital businesses. You will benefit from hands-on experience of core technologies that underlie modern digital businesses, and you develop your knowledge in examining the role and impact of information and technology in contemporary organisations. You will also gain an in depth understanding of the distinctive challenges associated with management in a digital world.

Technology has created new challenges and opportunities for businesses, from their products and services to the way that distribution functions. This specialist course will provide you with the theoretical knowledge and hands-on skills employers are looking for in this challenging but exciting environment.

By the end of this course, you’ll be able to use your digital marketing knowledge to create marketing communication campaigns for both social media and more traditional channels. You’ll also have a practical understanding of marketing analytics and channel management, so you can make well-informed decisions in practice. 

We are ranked in the top 10 for business and economics in the United Kingdom by the Times Higher Education World University Rankings 2020.

Develop your strategic marketing skills and compete in today’s global marketplace.

On this MSc, you’ll gain insights into the world of marketing, with its ethical and societal implications. You’ll:

• study core marketing areas, including marketing strategy, market research, brand management and buyer behaviour
• learn about advanced marketing analytics
• gain essential skills to help you measure success and improve the quality of marketing decisions
• cover perspectives for ethical and socially responsible marketing decisions, and learn how to navigate the challenges and pitfalls
• explore the role of marketing in influencing consumers towards more sustainable behaviour.

Building on this foundation, you can tailor your degree to your career path. Options include digital marketing, new product development strategy, consumer psychology and the management of negotiation.

You’ll study at the University of Sussex Business School with innovation at its heart. You’ll benefit from our teaching, research and business partnerships.

Our innovative MSc Marketing for the Creative Industries will offer an insight into marketing in the context of the creative industries, relating to organisations that focus on creative areas such as art, fashion, music, film, graphic design, dramatic arts and digital design. You will be taught by lecturers who have worked and published in the field of cultural and creative marketing and the course reflects contemporary developments in research and practice in marketing in creative organisations.

Connections will also be made with the research and industry community in creative and cultural field, via visiting speakers and live projects.

The course content reflects a growing trend towards a synergy between the arts and marketing in businesses, particularly in the UK. In addition to studying traditional and digital marketing theory and practice, you will learn the importance of social and environmental sustainability for businesses. You will gain teamwork, planning and organisation skills to prepare you for roles in organisations within the creative industries in both the public and private sector. You will also develop analytical skills to help interpret marketing theory in the context of the creative industries, enabling you to undertake projects as marketing consultants and advisors, through live projects with practitioners from both local and national organisations.

Our MSc in Digital Marketing enables you to transition to a digital marketing career by combining an accelerated introduction to marketing with a detailed consideration of digital marketing concepts and techniques