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MBA in Marketing in UK

The highly sought-after MBA in Marketing program equips students with a thorough knowledge of marketing concepts and tactics. This program provides students with the information and abilities required to succeed in marketing careers by developing analytical and strategic skills. 

Why Study MBA in Marketing in the UK?

Studying MBA in marketing in the UK provides various benefits and chances, such as:

1. Global Reputation: The UK is home to excellent universities with faculty members of the highest caliber. Top-notch education is guaranteed by several institutions, which constantly rank among the world's bests.

2. Diverse Cultural Experience: Studying in the UK gives access to a vibrant, multicultural atmosphere, enabling you to engage with classmates from different backgrounds. In today's global corporate environment, cross-cultural communication skills are crucial, and this exposure improves them.

3. Networking Possibilities: The UK has fantastic networking possibilities thanks to its thriving business community and established industry relationships. Students may network with experts, participate in industry-related activities, and learn insightful information from guest lecturers and seminars.

4. Industry Relevance: The UK is well-known for its thriving marketing sector, with businesses and brands having their corporate headquarters in significant cities like London and Manchester. Students may experience the benefits and difficulties of real-world marketing firsthand by studying in the UK.

5. Internship and Employment Prospects: The UK provides ample internship and employment opportunities for international students. The country's strong economy and thriving business environment create a conducive atmosphere for securing internships and launching a successful marketing career.

Course Highlight for MBA in Marketing in the UK

In-depth knowledge of consumer behavior, market analysis, branding, advertising, and digital marketing tactics is provided through MBA in Marketing program in the UK. Additionally, students receive helpful knowledge about current business trends and cutting-edge marketing technology.


Average Fees

Course Type

General Eligibility

Exams Required

1-2 years

£20,000 - £40,000

Full-time, Part-time, Online

Bachelor's degree in any discipline

GMAT or GRE (varies by the university)

The MBA in Marketing program normally lasts between one and two years. Students have the option of enrolling full-time, part-time, or online. While average degree costs may differ, universities typically charge £20,000 to £40,000 annually.

Candidates must have a Bachelor's degree from an accredited university to be eligible for this program. Additionally, some colleges might need a minimum GPA or appropriate job experience. GMAT or GRE results are frequently requested from applicants as part of the admission process; however, particular exam specifications might differ per university.

Types of Masters in Marketing Specialization in the UK

Apart from the traditional MBA in Marketing, universities in the UK also offer specialized master's programs that focus on niche areas within marketing, such as:

  • MSc in Digital Marketing: Concentrates on leveraging digital platforms, data analytics, and online marketing techniques to develop effective digital marketing strategies.
  • MSc in International Marketing: Covers international market trends, cross-cultural marketing, and market entry strategies.
  • MSc in Brand Management: Delves into brand development, communication, and brand equity management to build a strong brand identity.
  • MSc in Marketing Analytics: Combining marketing and data analytics, it equips students with skills to analyze consumer behavior and make data-driven marketing decisions.
  • MSc in Retail Marketing: Explores retail strategies, consumer shopping behavior, and retail supply chain management.
  • MSc in Advertising and Public Relations: Centered on integrated marketing communication, this program covers advertising campaigns, public relations strategies, and media planning.

Best Universities for MBA in Marketing in the UK:

An overview of some of the top UK institutions that offer this program is provided below:


World Ranking

Average Fees (per year)

Programs Offered

Admission Deadlines

University of Oxford



MBA in Marketing, MBA in Strategy and Marketing

January (Round 1) / April (Round 2)

London Business School

10 (QS WUR Ranking By Subject)


MBA in Marketing, MBA in Digital Marketing Strategy

September (Round 1) / January (Round 2)

University of Cambridge



MBA in Marketing, MBA in Marketing and Retail


Imperial College London



MBA in Strategic Marketing, MBA in Marketing Analytics

July (Round 1) / October (Round 2)

University of Warwick



MBA in Marketing, MBA in Marketing and Innovation

October (Round 1) / January (Round 2)

These universities offer exceptional MBA in Marketing programs with world-class faculty, cutting-edge research, and extensive industry connections. The fees mentioned are approximate and may vary based on the course duration and study mode.

Course Curriculum of MBA in Marketing in the UK

The UK's MBA in Marketing program is specifically created to give students a thorough grasp of marketing concepts and tactics while allowing them to focus on particular areas of interest. The topics covered typically are:

1. Marketing Management: Introduces marketing ideas such as market analysis, customer behavior, and marketing strategy.

2. Brand Management: Students gain knowledge of the fundamentals of brand creation, positioning, and communication tactics.

3. Digital Marketing: Explores digital platforms, social media, and data analytics in modern marketing campaigns.

4. Market Research and Analytics: Students learn about market research techniques, data analysis, and market forecasting.

5. Advertising and Public Relations: Focuses on creating effective advertising campaigns and managing public relations strategies.

6. Consumer Behavior: Understanding consumer psychology and behavior for effective marketing decision-making.

7. Sales and Distribution Management: Covers sales strategies, distribution channels, and sales force management.

8. Marketing Strategy: Students learn to develop marketing plans and strategies aligned with business objectives.

9. International Marketing: Explores global market trends, cross-cultural marketing, and international market entry strategies.

10. E-commerce and Digital Business: Covers e-commerce models, online retailing, and digital business strategy.

The MBA in Marketing curriculum in the UK emphasizes a combination of theoretical knowledge and practical application, preparing students for successful marketing careers in diverse industries.

Eligibility Criteria for MBA in Marketing in the UK

  • Bachelor's degree in any discipline from a recognized institution;
  • Relevant work experience (varies by universities);
  • Minimum GPA requirements (varies by universities);
  • GMAT or GRE scores (varies by universities);
  • English language proficiency (IELTS or TOEFL scores).

Admission Requirements for MBA in Marketing in the UK

Students must fulfill specific entrance requirements and submit appropriate documentation to be eligible for enrolment to pursue an MBA in Marketing in the UK. The typical admission requirements include:

  1. Academic Credentials: Candidates must possess a Bachelor's degree from an accredited university. Certain colleges could have a minimum GPA requirement as part of the academic requirements.
  2. Work Experience: Some universities prefer candidates with relevant work experience in marketing or related fields, varying from 1 to 5 years. 
  3. Standardized Test Scores: Many universities require applicants to submit GMAT or GRE scores that assess the candidate's analytical, quantitative, and verbal reasoning skills.
  4. English Language Ability: International students who do not speak English as their first language must take standardized examinations like the TOEFL or IELTS to prove their language ability.
  5. Statement of Purpose (SOP): An SOP is a crucial application component that enables students to discuss their professional objectives, why they chose to pursue an MBA in Marketing, and how the program fits their ambitions.
  6. Letters of Recommendation: Applicants are often asked to submit two to three letters of recommendation from individuals who know their academic or professional ability.
  7. Resume/CV: A detailed resume or curriculum vitae outlining the candidate's academic and professional achievements is typically required.
  8. Visa Requirements: International students must obtain a Student Visa (Tier 4 Visa) to study in the UK. They must meet specific financial and immigration requirements the UK Home Office sets.

Admission Process for MBA in Marketing in the UK

The admission process for an MBA in Marketing in the UK is generally followed by:

  1. Research and Shortlisting: Begin by researching universities offering MBA in Marketing programs in the UK. Shortlist institutions based on rankings, course curriculum, faculty, and location.
  2. Check your Eligibility: Look over specific requirements to ensure you fulfill the standards for education, employment history, and standardized test scores.
  3. Filling out the Application Form: Upload the necessary materials with your application form online, such as transcripts, exam results, an SOP, and letters of recommendation.
  4. Entrance Exam: If required, register for and take the GMAT or GRE by the university's specifications.
  5. English Language Proficiency: If necessary, take the IELTS or TOEFL test and make sure your results fit the university's standards.
  6. Interview: To determine a candidate's fitness for the program, certain institutions may conduct interviews as part of the admissions process.
  7. Visa Application: If offered admission, apply for a Student Visa (Tier 4 Visa) to study in the UK.
  8. Acceptance and Enrollment: Upon receiving an offer of admission and obtaining a Student Visa, accept the offer and complete the enrollment process.

The Cost of Studying MBA in Marketing in the UK

  1. Tuition fees, pre-arrival expenditures, and living expenses are just a few of the costs associated with pursuing an MBA in marketing in the UK. The cost of MBA programs in the UK can vary significantly based on several factors. 
  2. The IELTS exam cost can range from £160 to £200, depending on where you take the exam.
  3. The Tier 4 Student Visa application price is around £348, with an extra fee known as the Immigration Health Surcharge (IHS) for access to National Health Service (NHS) healthcare while enrolled in classes.
  4. Students may also need health insurance, which can run between £150 and £300 annually.
  5. Depending on the city and lifestyle preferences, the estimated annual living costs, which include housing, food, transport, and other incidentals, for an overseas student in the UK range from £10,000 to £15,000.

To fund their study in the UK, prospective students must carefully manage their finances and consider all scholarship and financial assistance opportunities available.

Scholarships for MBA in Marketing in the UK

A variety of scholarships are available from the UK to help deserving overseas students pursue MBAs in marketing. 

Scholarship Name



Scholarship Amount

Chevening Scholarships

High academic achievements and leadership potential

November (annually)

Full tuition fees, stipend, and other allowances

Commonwealth Scholarships

Citizens of Commonwealth countries

Varies by program

Full tuition fees and stipend

Great Scholarships - British Council

Students from China, India, Indonesia, Malaysia, Pakistan

Varies by program

£10,000 for postgraduate courses

UK Government's Global Study UK

Students from select countries

Varies by program

£5,000 for select courses

MBA Scholarships at the University of Oxford

Exceptional academic and professional achievements

Varies by program

Up to £25,000

Job Scope for MBA in Marketing in the UK

Upon completing an MBA in Marketing in the UK, graduates can explore a wide range of promising job roles in the dynamic field of marketing. Some of the potential job roles include:

Job Role

Job Description

Average Salary (per year)

Marketing Manager

Oversee marketing strategies, campaigns, and team management.

£45,000 - £65,000

Brand Manager

Develop and maintain brand identity, promotion, and market positioning.

£40,000 - £55,000

Market Research Analyst

Conduct market research, analyze data, and provide market insights.

£30,000 - £45,000

Digital Marketing Manager

Lead digital marketing initiatives and optimize online presence.

£40,000 - £60,000

Advertising Manager

Plan and execute advertising campaigns and manage creative teams.

£35,000 - £50,000

Product Manager

Develop product strategies, launch new products, and analyze product performance.

£45,000 - £65,000

Sales Manager

Manage sales teams, set sales targets, and drive revenue generation.

£50,000 - £70,000

Public Relations (PR) Manager

Handle PR strategies, media relations, and brand reputation.

£35,000 - £50,000

Graduates with an MBA in marketing have a wide range of leadership and corporate growth prospects in various marketing-related professions. Salary ranges may be affected by experience, sector, as well as the location and size of the company.

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3 results found

International Marketing MBA

Coventry University, UK

The International Marketing MBA offered by Coventry University is a specialised Masters course that delves into the intricacies of Marketing. This course covers a wide rage of topics enabling students to develop a deep understanding of the field. Through a combination of theoretical learning and practical applications, students will gain the skills necessary to tackle real-world challenges in Marketing. The course is designed to foster critical thinking, problem-solving abilities, and effective communication skills. Upon completion, graduates will be well-prepared to embark on successful careers in Marketin Coordinator/Assistant, Digital Marketing Specialist, Brand Manager, Advertising Account Executive, Market Research Analyst, Sales Representative and make meaningful contributions to the industry. ...Read more
    1 Year
  • FEES
    INR 20.59L/yr
    SEP 2024

Master of Business Administration (Marketing) MBA

University of Sunderland, UK

The Master of Business Administration (Marketing) MBA offered by University of Sunderland is a specialised Masters course that delves into the intricacies of Business Admnistration. This course covers a wide range of topics enabling students to develop a deep understanding of the field. Through a combination of theoretical learning and practical applications, students will gain the skills necessary to tackle real-world challenges in Business Administration. The course is designed to foster critical thinking, problem-solving abilities, and effective communication skills. Upon completion, graduates will be well-prepared to embark on successful careers in Business Analyst, Operations Manager, Marketing Manager,Human Resources Manager, Financial Analyst and make meaningful contributions to the industry. ...Read more
    1 Year
  • FEES
    INR 15.21L/yr
    OCT 2024

Master of Business Administration (Marketing) MBA

University of Bedfordshire, UK

Get on the right pathway towards future job roles like Team worker, Leader after pursuing this Master of Business Administration (Marketing) MBA in the UK. This masters pogram in the UK will take you through several vital tenets of the field including Business, Commerce And Management. At the same time, you should allocate a duration of 1 Years for the program. The admission requirements may vary across institutions although there are some general criteria as well. ...Read more
    1 Year
  • FEES
    INR 15.52L/yr
    MAR 2024



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