Johnson & Wales University Courses & Fees

The Advertising & Marketing Communications bachelor’s degree program provides students with a wide range of knowledge and practical skills related to the development and execution of integrated marketing communication plans, which embrace the promotional elements of strategic and creative advertising, media, branding, public relations, sales promotion, and digital and search engine marketing. A hallmark of the program is the team approach to learning taught in a highly creative environment whereby students work in groups for real-world clients similar to an advertising or marketing agency.

Upon completion of the program, graduates are expected to:

• Apply the major concepts, skills and values of the advertising industry.
• Communicate effectively to diverse audiences, purposes and situations through a variety of professional methods as required by the advertising industry.
• Use decision-support tools to resolve contemporary business issues using ethical business practices.
• Analyze research and apply critical thinking to identify and recommend appropriate communications-based solutions for client/brand challenges that include traditional, digital and social executions.

Beverage Sales & Marketing Management bachelor's degree program is a unique joint college degree among the College of Hospitality Management, the College of Business and the College of Food Innovation & Technology. It combines the strengths of two benchmark JWU programs, preparing students for careers in the exciting field of sales and marketing in the beverage industry. Students learn core lessons in hospitality and business management, develop a foundation of knowledge in sales and marketing, and gain advanced knowledge of a wide variety of beverages. Students have the opportunity to choose a specialization in wine or in beer, mead and cider. The program prepares students for careers as suppliers, importers and wholesalers and in the direct-to-consumer beverage world.

Upon completion of this program, graduates are expected to:

• Apply knowledge of beverage characteristics to develop customized beverage sales and marketing programs.
• Communicate effectively in beverage sales and marketing environments.
• Formulate strategic sales and marketing plans for local, national and/or global brands.

Upon completion of the Wine Sales specialization, graduates are expected to:

• Differentiate and describe the characteristics associated with wine styles from around the world for purposes of creating sales and marketing strategies.

The Equine Business Management/Non-Riding bachelor's degree program prepares students to manage all aspects of an equine business. By combining a solid business core with specialized equine courses, students are prepared for all aspects of the equine industry. Students learn how to perform the day-to-day tasks of running an equine business as well as manage events, market appropriately and create an environmentally friendly business.

Upon completion of the program, graduates are expected to:

• Design a comprehensive health plan that addresses the interaction between nutrition and disease and predicts the needs of different classes of horses.
• Differentiate the relative merits of sport horses and use that evaluation to determine the most appropriate use for each type of horse.
• Develop a comprehensive business plan for the management of all aspects of an equine-related business.
• Evaluate the impact of available resources including environmental resources, effective marketing and regulatory compliance on equine businesses.
• Apply appropriate ethics as they relate to managing an equine business, its employees and its horses.
• Evaluate the impact of various international influences on the historical development of the modern equine industry.

Equine Business Management students take a suite of courses from the College of Business designed to provide them with up to the minute business skills. Students develop financial literacy, strategic planning, operations management and total quality management skills alongside traditional business majors.

Equine Business Management/Riding students participate in riding classes focusing on hunt-seat, dressage and combined training. Each course is individually tailored to the student’s competencies for maximum advancement. A unique feature of the riding program is our students’ ability to pick their preferred discipline or sample from all three options. A study abroad program to Muenster, Germany is open to students with dressage and jumping skills and offers instruction and testing for the German riding medals.

Upon completion of the program, graduates are expected to:

• Design a comprehensive health plan that addresses the interaction between nutrition and disease and predicts the needs of different classes of horses.
• Differentiate the relative merits of sport horses and use that evaluation to determine the most appropriate use for each type of horse.
• Develop a comprehensive business plan for the management of all aspects of an equine-related business.
• Evaluate the impact of available resources including environmental resources and regulatory compliance on equine businesses.
• Apply appropriate ethics as they relate to managing an equine business, its employees and its horses.
• Evaluate the impact of various international influences on the historical development of the modern equine industry.
• Develop and implement a training program for a particular horse and evaluate the effectiveness of the training principles on horse and rider.

The Cannabis Entrepreneurship bachelor's degree program allows students the opportunity to study the burgeoning business of legal cannabis trade. Through the program’s course of study, students are prepared to start their own business as well as work for small startup companies or established businesses, with a focus on the cannabis trade. Students learn about the industry from cultivation to end-user services and marketing segmentation. 

Upon completion of the program, graduates are expected to:

• Apply the major concepts, skills and values of business administration.
• Communicate effectively to diverse audiences, purposes and situations through a variety of professional methods within business administration.
• Develop a viable business plan for entrepreneurial cannabis operations.
• Use critical thinking to address issues faced by entrepreneurs engaged in the cannabis industry.
• Apply ethical business practices as they apply to entrepreneurial cannabis operations.

The Digital Marketing & Social Media bachelor's degree program is a collaborative degree offered through the College of Engineering & Design and College of Business. 

This program provides a balanced combination of theory and applied knowledge to enable students to acquire skills in various technologies, such as social media marketing, data collection and analytics; search engine marketing; content marketing; screen design and content management; online research; mobile advertising; CRM strategy; and digital advertising. The program consists of a number of general studies courses and related professional studies courses, and offers professional certifications in a number of digital marketing areas.

The Marketing bachelor's degree program prepares students for careers in a variety of managerial and professional positions in the marketing industry. Students learn general marketing concepts and various functional specialties in fields such as digital marketing, research and creative strategy. As part of the program, students are offered the opportunity to develop expertise in consumer behavior, marketing analysis, strategic marketing, marketing communications, brand marketing and design, professional selling, international marketing, and marketing technologies such as data-driven marketing, digital media planning and search engine marketing.

The Sports, Entertainment, Event — Management bachelor's degree program prepares students to enter the multi-billion-dollar sports, entertainment and event management industry with the skills and knowledge to excel in their career. A managerial foundation provides a solid core of industry-relevant courses and a theoretical background. Coursework is coupled with professional preparation, active-learning classrooms and access to industry professionals.

During the first year of the program, students begin taking foundational courses in sports, entertainment and event management. As they progress into more advanced coursework, students have the option of moving into specializations to begin tailoring their degree to best meet their future goals.

With 15 credits free electives available, students also have the option to participate in additional off-site internships under the direction of an industry professional. This experience allows students to actively participate in the real-world setting of sales and marketing, sports management, venue management, event production, and golf course/private club operations. Students can also choose to participate in a study abroad program, select a minor or take additional courses outside of their discipline to enhance their learning experience.

The Business Administration Bachelor of Science in Business Administration (BSBA) degree program provides a balanced combination of required core courses to ensure students can achieve a solid business and general studies education, and electives to inspire students to customize their program to best fit their unique interests.

Upon completion of the program, graduates are expected to:

• Apply the major concepts, skills and values of business administration.
• Communicate effectively to diverse audiences, purposes and situations through a variety of professional methods within business administration.
• Use decision-support tools to resolve contemporary business issues using ethical business practices.
• Analyze the risks and opportunities of doing business in a global environment. 

The Entrepreneurship Bachelor of Science in Business Administration (BSBA) degree program allows students the opportunity to study the management of small businesses, start-ups and intrapreneurship. Through the program's course of study, students are prepared to start their own business as well as work for small businesses and start-up companies. Students also learn about intrapreneurship and how to lead change within organizations.

Upon completion of the program, graduates are expected to:

• Apply the major concepts, skills and values of business administration.
• Communicate effectively to diverse audiences, purposes and situations through a variety of professional methods within business administration.
• Use decision-support tools to resolve contemporary business issues using ethical business practices.
• Identify the types of capital funding sources for start-up and existing businesses.
• Develop a viable business plan.

The Human Resource Management Bachelor of Science in Business Administration (BSBA) degree program prepares students for careers in a variety of managerial and professional positions within the human resource profession. Graduates are prepared for entry- and mid-level positions and advanced coursework in human resource management or business administration.

Upon completion of the program, graduates are expected to:

• Apply the major concepts, skills and values of business administration.
• Communicate effectively to diverse audiences, purposes and situations through a variety of professional methods within business administration.
• Use decision-support tools to resolve contemporary business issues using ethical business practices.
• Differentiate the functional areas of Human Resource Management at both the strategic and operational level.
• Develop sound Human Resource Management theory addressing diversity management, ethical management and the impact of global forces.

The International Business Bachelor of Science in Business Administration (BSBA) degree program allows students to develop a thorough understanding of the multifaceted global business environment.

Upon completion of the program, graduates are expected to:

• Apply the major concepts, skills and values of business administration.
• Communicate effectively to diverse audiences, purposes and situations through a variety of professional methods within business administration.
• Use decision-support tools to resolve contemporary business issues using ethical business practices.
• Demonstrate the value of cultural awareness, cultural sensitivity and diversity in a global business environment through context appropriate communication and decision-making.
• Synthesize the global dynamics of the social, political, cultural and legal environments to make appropriate strategic recommendations.

The Management Bachelor of Science in Business Administration (BSBA) degree program prepares students for careers in a variety of managerial and professional positions at a wide range of firms. Students learn general management concepts and have the opportunity to select a specialty area, as available on their campus. 

Upon completion of the program, graduates are expected to:

• Apply the major concepts, skills and values of business administration.
• Communicate effectively to diverse audiences, purposes and situations through a variety of professional methods within business administration.
• Use decision-support tools to resolve contemporary business issues using ethical business practices.
• Apply strategies to effectively manage teams.

The Operations and Supply Chain Management Bachelor of Science in Business Administration (BSBA) degree program prepares students for careers within a variety of fields. Students study business operations and continuity, logistics, process improvement and other critical skills for today’s businesses. Students are prepared to assume entry-level and mid-level positions and advanced coursework within operations, supply chain and logistics.

Upon completion of the program, graduates are expected to:

• Apply the major concepts, skills and values of business administration.
• Communicate effectively to diverse audiences, purposes and situations through a variety of professional methods within business administration.
• Use decision-support tools to resolve contemporary business issues using ethical business practices.
• Apply contemporary models, metrics, and approaches to create sustainable and continuously improving operational processes.
• Evaluate a businesses’ supply chain and demonstrate the ability to make recommendations for maximizing its benefits to all stakeholders.

Computer Engineering is an interdisciplinary degree program that combines the knowledge core of engineering disciplines with mathematics and computer science to solve problems.

The computer engineering curriculum includes the science and technology of software and hardware design, embedded systems, computer architecture, and VLSI in addition to signal processing, solid state devices and microcontroller applications.

Graduates of the Computer Engineering B.S. degree program are prepared for careers in the computer systems industry, focusing on computer systems design and hardware engineering, and have career opportunities in research, design and development in a variety of industries.

Upon completion of the program, graduates are expected to:

• Apply knowledge of mathematics, science, engineering and technology as required by the field of computer engineering. 
• Use math, sciences, and engineering processes to analyze problems, formulate solutions, conduct experiments, and interpret data.
• Communicate engineering and scientific information using oral and written arguments and visual presentation. 
• Recognize and evaluate ethical, global and social impacts of computer engineering innovation.
• Integrate scientific knowledge, problem-solving skills, and engineering tools to design software and hardware for computer systems.

The Cyber Threat Intelligence & Defense bachelor’s degree program is designed to fill a critical and growing need for cyber threat intelligence and defense personnel in the public and private sector. Students completing this curriculum should have the understanding of incident response techniques that detect, scope and respond to internal and external intelligence. This intelligence is used to enable network and system defenders to establish protocols that decrease the cyber attacker’s likelihood of success with each ensuing intrusion attempt.

Upon completion of the program, graduates are expected to:

• Operate and communicate effectively in working with stakeholders at all levels.
• Function effectively on teams to accomplish a common goal.
• Synthesize aspects of professional, ethical, legal, security and social issues and responsibilities in the area of cyber operations.
• Apply current techniques, skills and tools necessary for computer and cyber practices.
• Measure the performance of security systems within an enterprise level information system infrastructure.
• Analyze the local and global impact of computing on individuals, organizations and society.
• Analyze a problem, identify possible threats, and define the computing requirements appropriate to solve cyber operations issues.

The Biomedical Engineering degree program is an interdisciplinary degree program that combines the knowledge core of engineering disciplines with scientific inquiry to solve problems encountered in living systems. Through coursework in engineering, mathematics and the sciences, students focus on finding solutions to engineering problems. By applying the principles, analytical tools, and problem-solving techniques of engineering, integrated with knowledge of the life sciences, students utilize their skills to design innovative instruments, devices and/or software for a biomedical application. This program is for students who are interested in designing instruments, devices, new procedures and/or software to create diagnostic and therapeutic tools as well as students interested in working in research.

Students who are interested in designing instruments, devices, new procedures and/or software to create diagnostic and therapeutic tools, as well as students interested in working in research, find a wide range of career opportunities when they graduate. Graduates are uniquely prepared to influence and improve human health in a variety of ways, finding opportunities in manufacturing settings, health science companies, hospitals and research entities working in medical equipment design, bioinstrumentation, biomaterials, biomechanics, scientific research, medical imaging and rehabilitation engineering.

The Electronics Engineering bachelor’s degree program provides a broad-based foundation in current and projected growth areas of electron­ic engineering. The program focuses on the technology dynamics of the industry in embedded systems design and applications.

An immersive, lab-based approach integrates mathematical and engineering applications with contemporary developments in the field.

Upon completion of the program, graduates are expected to:

• Apply knowledge of mathematics, engineering sciences and contemporary developments in the field to perform analysis and design to desired engineering specifications.
• Use engineering processes to identify and analyze problems, formulate solutions, design simulations and experiments, and interpret results.
• Communicate complex concepts through design principles to create adaptable and efficient solutions that reflect ethical considerations and global awareness in the resolution of engineering problems.
• Employ industry-standard techniques, skills, and tools to analyze and interpret data to formulate engineering solutions.
• Integrate knowledge, tools, and problem - solving skills to implement the design, creation, and testing of solutions to engineering problems.

The Robotics Engineering bachelor’s degree program provides a broad based foundation in current and evolving areas of robotics, automation and mechatronics engineering. The program focuses on the dynamics of the industry in robotic and mechatronic systems and applications.

Our immersive, lab-based approach integrates technology and engineering applications with contemporary developments in the field.

The Adventure, Sport and Sustainable Tourism major provides students with a solid foundation and professionally focused experience in the areas of this industry sector. Focus is on all aspects of operations, program development, implementation and evaluation of success in the niche of tourism planning.

Completion of the Adventure, Sport and Sustainable Tourism major helps students develop a critical awareness of the ways tourism can enhance the welfare of people by fostering economic, cultural preservation, health and wellness, and environmental conservation. Students are prepared to communicate professionally with suppliers, distributors, industry partners and guests. This degree opens doors to a wide variety of careers internationally within the adventure, recreation and leisure, sport, nature-based, ecotourism and sustainable tourism field, as well as providing a solid business foundation to become a successful entrepreneur.

Upon completion of the program, graduates are expected to:

• Advocate for the importance of sustainable tourism development in fostering economic, social and environmental conservation.
• Create and execute an adventure, sport, and sustainable based tourism experience.
• Assess sustainable tourism leadership decisions informed by policies, laws and regulations within various cultural, political and geographical locations.
• Evaluate strategic plans and product development to improve consumer experience in adventure, sport and sustainable tourism.