Johnson & Wales University Courses & Fees

The Advertising & Marketing Communications bachelor’s degree program provides students with a wide range of knowledge and practical skills related to the development and execution of integrated marketing communication plans, which embrace the promotional elements of strategic and creative advertising, media, branding, public relations, sales promotion, and digital and search engine marketing. A hallmark of the program is the team approach to learning taught in a highly creative environment whereby students work in groups for real-world clients similar to an advertising or marketing agency.

Upon completion of the program, graduates are expected to:

• Apply the major concepts, skills and values of the advertising industry.
• Communicate effectively to diverse audiences, purposes and situations through a variety of professional methods as required by the advertising industry.
• Use decision-support tools to resolve contemporary business issues using ethical business practices.
• Analyze research and apply critical thinking to identify and recommend appropriate communications-based solutions for client/brand challenges that include traditional, digital and social executions.

Beverage Sales & Marketing Management bachelor's degree program is a unique joint college degree among the College of Hospitality Management, the College of Business and the College of Food Innovation & Technology. It combines the strengths of two benchmark JWU programs, preparing students for careers in the exciting field of sales and marketing in the beverage industry. Students learn core lessons in hospitality and business management, develop a foundation of knowledge in sales and marketing, and gain advanced knowledge of a wide variety of beverages. Students have the opportunity to choose a specialization in wine or in beer, mead and cider. The program prepares students for careers as suppliers, importers and wholesalers and in the direct-to-consumer beverage world.

Upon completion of this program, graduates are expected to:

• Apply knowledge of beverage characteristics to develop customized beverage sales and marketing programs.
• Communicate effectively in beverage sales and marketing environments.
• Formulate strategic sales and marketing plans for local, national and/or global brands.

Upon completion of the Wine Sales specialization, graduates are expected to:

• Differentiate and describe the characteristics associated with wine styles from around the world for purposes of creating sales and marketing strategies.

The Equine Business Management/Non-Riding bachelor's degree program prepares students to manage all aspects of an equine business. By combining a solid business core with specialized equine courses, students are prepared for all aspects of the equine industry. Students learn how to perform the day-to-day tasks of running an equine business as well as manage events, market appropriately and create an environmentally friendly business.

Upon completion of the program, graduates are expected to:

• Design a comprehensive health plan that addresses the interaction between nutrition and disease and predicts the needs of different classes of horses.
• Differentiate the relative merits of sport horses and use that evaluation to determine the most appropriate use for each type of horse.
• Develop a comprehensive business plan for the management of all aspects of an equine-related business.
• Evaluate the impact of available resources including environmental resources, effective marketing and regulatory compliance on equine businesses.
• Apply appropriate ethics as they relate to managing an equine business, its employees and its horses.
• Evaluate the impact of various international influences on the historical development of the modern equine industry.

Equine Business Management students take a suite of courses from the College of Business designed to provide them with up to the minute business skills. Students develop financial literacy, strategic planning, operations management and total quality management skills alongside traditional business majors.

Equine Business Management/Riding students participate in riding classes focusing on hunt-seat, dressage and combined training. Each course is individually tailored to the student’s competencies for maximum advancement. A unique feature of the riding program is our students’ ability to pick their preferred discipline or sample from all three options. A study abroad program to Muenster, Germany is open to students with dressage and jumping skills and offers instruction and testing for the German riding medals.

Upon completion of the program, graduates are expected to:

• Design a comprehensive health plan that addresses the interaction between nutrition and disease and predicts the needs of different classes of horses.
• Differentiate the relative merits of sport horses and use that evaluation to determine the most appropriate use for each type of horse.
• Develop a comprehensive business plan for the management of all aspects of an equine-related business.
• Evaluate the impact of available resources including environmental resources and regulatory compliance on equine businesses.
• Apply appropriate ethics as they relate to managing an equine business, its employees and its horses.
• Evaluate the impact of various international influences on the historical development of the modern equine industry.
• Develop and implement a training program for a particular horse and evaluate the effectiveness of the training principles on horse and rider.

The Cannabis Entrepreneurship bachelor's degree program allows students the opportunity to study the burgeoning business of legal cannabis trade. Through the program’s course of study, students are prepared to start their own business as well as work for small startup companies or established businesses, with a focus on the cannabis trade. Students learn about the industry from cultivation to end-user services and marketing segmentation. 

Upon completion of the program, graduates are expected to:

• Apply the major concepts, skills and values of business administration.
• Communicate effectively to diverse audiences, purposes and situations through a variety of professional methods within business administration.
• Develop a viable business plan for entrepreneurial cannabis operations.
• Use critical thinking to address issues faced by entrepreneurs engaged in the cannabis industry.
• Apply ethical business practices as they apply to entrepreneurial cannabis operations.

The Digital Marketing & Social Media bachelor's degree program is a collaborative degree offered through the College of Engineering & Design and College of Business. 

This program provides a balanced combination of theory and applied knowledge to enable students to acquire skills in various technologies, such as social media marketing, data collection and analytics; search engine marketing; content marketing; screen design and content management; online research; mobile advertising; CRM strategy; and digital advertising. The program consists of a number of general studies courses and related professional studies courses, and offers professional certifications in a number of digital marketing areas.

The Marketing bachelor's degree program prepares students for careers in a variety of managerial and professional positions in the marketing industry. Students learn general marketing concepts and various functional specialties in fields such as digital marketing, research and creative strategy. As part of the program, students are offered the opportunity to develop expertise in consumer behavior, marketing analysis, strategic marketing, marketing communications, brand marketing and design, professional selling, international marketing, and marketing technologies such as data-driven marketing, digital media planning and search engine marketing.

The Sports, Entertainment, Event — Management bachelor's degree program prepares students to enter the multi-billion-dollar sports, entertainment and event management industry with the skills and knowledge to excel in their career. A managerial foundation provides a solid core of industry-relevant courses and a theoretical background. Coursework is coupled with professional preparation, active-learning classrooms and access to industry professionals.

During the first year of the program, students begin taking foundational courses in sports, entertainment and event management. As they progress into more advanced coursework, students have the option of moving into specializations to begin tailoring their degree to best meet their future goals.

With 15 credits free electives available, students also have the option to participate in additional off-site internships under the direction of an industry professional. This experience allows students to actively participate in the real-world setting of sales and marketing, sports management, venue management, event production, and golf course/private club operations. Students can also choose to participate in a study abroad program, select a minor or take additional courses outside of their discipline to enhance their learning experience.

The Business Administration Bachelor of Science in Business Administration (BSBA) degree program provides a balanced combination of required core courses to ensure students can achieve a solid business and general studies education, and electives to inspire students to customize their program to best fit their unique interests.

Upon completion of the program, graduates are expected to:

• Apply the major concepts, skills and values of business administration.
• Communicate effectively to diverse audiences, purposes and situations through a variety of professional methods within business administration.
• Use decision-support tools to resolve contemporary business issues using ethical business practices.
• Analyze the risks and opportunities of doing business in a global environment. 

The Entrepreneurship Bachelor of Science in Business Administration (BSBA) degree program allows students the opportunity to study the management of small businesses, start-ups and intrapreneurship. Through the program's course of study, students are prepared to start their own business as well as work for small businesses and start-up companies. Students also learn about intrapreneurship and how to lead change within organizations.

Upon completion of the program, graduates are expected to:

• Apply the major concepts, skills and values of business administration.
• Communicate effectively to diverse audiences, purposes and situations through a variety of professional methods within business administration.
• Use decision-support tools to resolve contemporary business issues using ethical business practices.
• Identify the types of capital funding sources for start-up and existing businesses.
• Develop a viable business plan.

The Human Resource Management Bachelor of Science in Business Administration (BSBA) degree program prepares students for careers in a variety of managerial and professional positions within the human resource profession. Graduates are prepared for entry- and mid-level positions and advanced coursework in human resource management or business administration.

Upon completion of the program, graduates are expected to:

• Apply the major concepts, skills and values of business administration.
• Communicate effectively to diverse audiences, purposes and situations through a variety of professional methods within business administration.
• Use decision-support tools to resolve contemporary business issues using ethical business practices.
• Differentiate the functional areas of Human Resource Management at both the strategic and operational level.
• Develop sound Human Resource Management theory addressing diversity management, ethical management and the impact of global forces.

The International Business Bachelor of Science in Business Administration (BSBA) degree program allows students to develop a thorough understanding of the multifaceted global business environment.

Upon completion of the program, graduates are expected to:

• Apply the major concepts, skills and values of business administration.
• Communicate effectively to diverse audiences, purposes and situations through a variety of professional methods within business administration.
• Use decision-support tools to resolve contemporary business issues using ethical business practices.
• Demonstrate the value of cultural awareness, cultural sensitivity and diversity in a global business environment through context appropriate communication and decision-making.
• Synthesize the global dynamics of the social, political, cultural and legal environments to make appropriate strategic recommendations.

The Management Bachelor of Science in Business Administration (BSBA) degree program prepares students for careers in a variety of managerial and professional positions at a wide range of firms. Students learn general management concepts and have the opportunity to select a specialty area, as available on their campus. 

Upon completion of the program, graduates are expected to:

• Apply the major concepts, skills and values of business administration.
• Communicate effectively to diverse audiences, purposes and situations through a variety of professional methods within business administration.
• Use decision-support tools to resolve contemporary business issues using ethical business practices.
• Apply strategies to effectively manage teams.

The Operations and Supply Chain Management Bachelor of Science in Business Administration (BSBA) degree program prepares students for careers within a variety of fields. Students study business operations and continuity, logistics, process improvement and other critical skills for today’s businesses. Students are prepared to assume entry-level and mid-level positions and advanced coursework within operations, supply chain and logistics.

Upon completion of the program, graduates are expected to:

• Apply the major concepts, skills and values of business administration.
• Communicate effectively to diverse audiences, purposes and situations through a variety of professional methods within business administration.
• Use decision-support tools to resolve contemporary business issues using ethical business practices.
• Apply contemporary models, metrics, and approaches to create sustainable and continuously improving operational processes.
• Evaluate a businesses’ supply chain and demonstrate the ability to make recommendations for maximizing its benefits to all stakeholders.

The Master of Business Administration degree program developed and updated in collaboration with students and successful industry leaders, enables a diverse student body to advance in their professional careers by attaining business competencies as well as leadership, strategic and creative thinking skills in the ever-changing global business environment.

Upon completion of the program, graduates are expected to:

• Gather, interpret and analyze research to inform decision-making at operational and strategic levels of an organization.
• Use advanced communication skills and awareness of cultural differences in global and domestic business interactions.
• Analyze problems from a diverse perspective, propose effective solutions and evaluate the impact of executive decisions.
• Assess and evaluate business entities taking into account cross-functional environments as they affect ethical decision making in domestic and global organizations.

The Master of Business Administration degree program with a concentration in Finance takes the graduate student to the next level of strategy and analysis. The program's specialized curriculum allows students to focus their advanced degree studies to best position themselves for success in the evolving corporate environment. Developed and updated in collaboration with students and successful industry leaders, the MBA degree program with a concentration in Finance provides our diverse student body with the expertise to advance in their professional careers by attaining business competencies as well as leadership, strategic and creative-thinking skills in the ever-changing global business environment.

The Master of Business Administration degree program with a concentration in Human Resource Management delves into the realms of retention, organizational behavior and other aspects of human capital. The program's specialized curriculum allows students to focus their advanced degree studies to best position themselves for success in the changing landscape of human resources. Developed and updated in collaboration with students and successful industry leaders, the MBA degree program with a concentration in Human Resource Management provides our diverse student body with the expertise needed to advance in their professional careers by attaining business competencies as well as leadership, strategic and creative-thinking skills in the ever-changing global business environment.

The Master of Business Administration degree program with a concentration in Marketing provides graduate students with knowledge and information about marketing strategy within the framework of business strategy and its interdependent functional strategies that create and deliver the value proposition. The marketing concentration emphasizes the importance of stakeholders in managing and/or revitalizing brands over time. Students create growth strategies utilizing market penetration and development, product development and diversification approaches. Students create hybrid distribution strategies that leverage partnerships and provide access to target markets utilizing traditional, online and digital channels designed to deliver interactive, omnichannel customer experiences that put customers at the center of all decisions.

The Master of Business Administration degree program with a concentration in Nonprofit Management allows graduate students to strengthen their abilities to develop, innovate and manage solutions to societal issues. The curriculum leverages the knowledge from the traditional business body of knowledge that an MBA candidate is expected to demonstrate and complements the specifics of community and organizational collaboration. Developed and updated in collaboration with students and successful industry leaders, the MBA degree program with a concentration in Nonprofit Management provides our diverse student body with the expertise needed to advance in their professional careers by attaining business competencies as well as leadership, strategic and creative‐thinking skills in the ever‐changing global business environment.

The Master of Business Administration degree program with a concentration in Operations and Supply Chain Management allows graduate students to recommend and command business decisions as they relate to continuous process improvement and strategic management. Emphasis is on quality control, process improvement, procurement and profit maximization. The program is developed and updated in collaboration with students and successful industry leaders, enabling our diverse student body to advance in their professional careers by attaining business competencies as well as leadership, strategic and creative thinking skills in the ever-changing global business environment.

The program allows graduate students to delve deeper into the realms of logistics, operations management, strategic sourcing and other aspects of business operations. Companies are looking to improve processes and streamline services in order to remain competitive in the evolving business landscape. The curriculum is informed by the Lean certification body of knowledge and allows students a pathway to pursue industry-relevant certification.