York St John University Courses & FeesYork, UK

As the global business environment continues to become competitive and challenging, businesses need to take more risks. They need to develop sustainable business models that serve their customers and have a positive impact on society. This course will help you understand how organisations are managed.

Management is about people, and we will help you to develop your own skills as a team player, a group member and as a manager of others. Your Business Management degree will allow you to specialise in management and gain an insight into how managers work to meet organisational objectives. Alongside this knowledge you will also develop the skills you will need to be effective as a future business leader in the dynamic digital age.

As the global business environment continues to become competitive and challenging, businesses need to take more risks. They need to develop sustainable business models that serve their customers and have a positive impact on society. This course will help you understand how organisations are managed.

Management is about people, and we will help you to develop your own skills as a team player, a group member and as a manager of others. Your Business Management degree will allow you to specialise in management and gain an insight into how managers work to meet organisational objectives. Alongside this knowledge you will also develop the skills you will need to be effective as a future business leader in the dynamic digital age.

The digital revolution has changed the face of marketing forever. Learn to analyse, evaluate and develop digital marketing strategies which meet the needs of businesses in our changing world. Modules will focus on how different digital marketing tools and channels can be used to market products and services.

You will be introduced to contemporary marketing theory and practice, with a focus on data analysis. We will equip you with the knowledge and skills you need to be successful in modern marketing. You will build a portfolio of materials to present to future employers.

You will also learn about:

• Consumer behaviour and digital trends
• Branding
• Integrated digital marketing communications
• Web design and analytics
• Social media marketing and analytics
• Blockchain technology and its applications in industry.

The digital revolution has changed the face of marketing forever. Learn to analyse, evaluate and develop digital marketing strategies which meet the needs of businesses in our changing world. Modules will focus on how different digital marketing tools and channels can be used to market products and services.

You will be introduced to contemporary marketing theory and practice, with a focus on data analysis. We will equip you with the knowledge and skills you need to be successful in modern marketing. You will build a portfolio of materials to present to future employers.

You will also learn about:

• Consumer behaviour and digital trends
• Branding
• Integrated digital marketing communications
• Web design and analytics
• Social media marketing and analytics
• Blockchain technology and its applications in industry.

This course will provide you with a firm understanding of how finance, financial markets and investment analysis interact. You will focus on both theory and practical application, developing a solid understanding of key areas such as:

• Corporate finance
• Quantitative analysis
• Investment portfolio management
• Economics
• Regulation and ethics.

You will learn how to apply these theories and concepts in financial markets. With a clear focus on your employability, you will have the opportunity to gain additional globally recognised qualification, including:

• Level 3 Certificate in Introduction to Investment accredited by the Chartered Institute for Securities and Investment (CISI)
• Investment Foundation program accredited by the Chartered Financial Analysts (CFA)
• A qualification from Bloomberg.

This course will provide you with a firm understanding of how finance, financial markets and investment analysis interact. You will focus on both theory and practical application, developing a solid understanding of key areas such as:

• Corporate finance
• Quantitative analysis
• Investment portfolio management
• Economics
• Regulation and ethics.

You will learn how to apply these theories and concepts in financial markets. With a clear focus on your employability, you will have the opportunity to gain additional globally recognised qualification, including:

• Level 3 Certificate in Introduction to Investment accredited by the Chartered Institute for Securities and Investment (CISI)
• Investment Foundation program accredited by the Chartered Financial Analysts (CFA)
• A qualification from Bloomberg.

This course will provide you with both a specialised knowledge of football management and a broader understanding of business processes. You will gain skills and knowledge that will prepare you for any business management role, giving you plenty of options when you graduate. Meanwhile your specialist modules will explore the complexities unique to football related businesses. This includes:

• Sponsorship and naming rights
• Sport marketing
• Fandom and consumer behaviour
• People management
• Football venue and facility management
• The globalisation of football
• Public relations in football management.

We have many connections in the football industry, from amateur to professional level, and you will be able to take advantage of our growing network. You will hear from guest lecturers who are industry professionals, visit sites such as FA, UEFA and club venues, and have opportunities to take part in placements with some of these partners. This allows you to gain professional experience and expand your own network. These partners also contribute to the development of our curriculum and assessments, ensuring your learning is kept relevant to the contemporary football world.

This course will provide you with both a specialised knowledge of football management and a broader understanding of business processes. You will gain skills and knowledge that will prepare you for any business management role, giving you plenty of options when you graduate. Meanwhile your specialist modules will explore the complexities unique to football related businesses. This includes:

• Sponsorship and naming rights
• Sport marketing
• Fandom and consumer behaviour
• People management
• Football venue and facility management
• The globalisation of football
• Public relations in football management.

We have many connections in the football industry, from amateur to professional level, and you will be able to take advantage of our growing network. You will hear from guest lecturers who are industry professionals, visit sites such as FA, UEFA and club venues, and have opportunities to take part in placements with some of these partners. This allows you to gain professional experience and expand your own network. These partners also contribute to the development of our curriculum and assessments, ensuring your learning is kept relevant to the contemporary football world.

This course will give you an understanding of how human resources (HR) managers operate and how skilled managers can contribute to the success of a business and it's employees. Whether you want to set up your own business, work in a large corporation or in the public sector, we can help you achieve your goals.

As the global business environment continues to become more competitive and challenging, businesses need to take more risks. They need to develop sustainable business models that serve their customers and have a positive impact on society. We will prepare you for a career in this rapidly changing business and social environment, equipping you with the skills needed to adapt and develop as a people professional. You will develop into a graduate who is able to improve the quality of human resource management decision making, leadership and business practice across a range of organisations and in a variety of contexts.

This course will give you an understanding of how human resources (HR) managers operate and how skilled managers can contribute to the success of a business and it's employees. Whether you want to set up your own business, work in a large corporation or in the public sector, we can help you achieve your goals.

As the global business environment continues to become more competitive and challenging, businesses need to take more risks. They need to develop sustainable business models that serve their customers and have a positive impact on society. We will prepare you for a career in this rapidly changing business and social environment, equipping you with the skills needed to adapt and develop as a people professional. You will develop into a graduate who is able to improve the quality of human resource management decision making, leadership and business practice across a range of organisations and in a variety of contexts.

On this course we will help to develop you into a confident, enterprising and creative graduate, able to cope with the ever changing business environment. We will provide you with a thorough understanding of workplace behaviours and the role of contemporary business in the modern digital age.

Throughout the course, you will learn the practicalities of being an entrepreneur. We will look at various topics, including the changing practice of management, how to understand data and use it to your advantage and how businesses are created. You will develop your own entrepreneurial qualities and build a personal brand. Critical to your success will be the ability to be innovative and creative in your approach to business development.

When you graduate you will be prepared to work in a range of different businesses. This could be an organisation, the private or public sector, a charity, or developing your own business. We give you the skills to apply your knowledge in a wide range of situations in any sector.

On this course we will help to develop you into a confident, enterprising and creative graduate, able to cope with the ever changing business environment. We will provide you with a thorough understanding of workplace behaviours and the role of contemporary business in the modern digital age.

Throughout the course, you will learn the practicalities of being an entrepreneur. We will look at various topics, including the changing practice of management, how to understand data and use it to your advantage and how businesses are created. You will develop your own entrepreneurial qualities and build a personal brand. Critical to your success will be the ability to be innovative and creative in your approach to business development.

When you graduate you will be prepared to work in a range of different businesses. This could be an organisation, the private or public sector, a charity, or developing your own business. We give you the skills to apply your knowledge in a wide range of situations in any sector.

On this course you will learn how vital marketing is to an organisation’s success. You will gain the experience and skills needed to apply marketing to a wide range of contexts. Whether you are interested in setting up your own company, working for a large organisation or joining the non-for-profit sector, this course will give you a broad understanding of how businesses operate. While you will specialise in marketing, you will also have the opportunity to observe the interrelationships marketing has with other business functions, such as finance.

There will be regular opportunities throughout the course to apply the theory you have learnt in the classroom in professional settings. You will work on live projects and engage with practising marketers, organisations and employers through a programme of guest speakers, work experience and internships. You will have the opportunity to work as a marketing consultant on a live brief with an organisation, for example, students have previously worked with John Lewis.

On this course you will learn how vital marketing is to an organisation’s success. You will gain the experience and skills needed to apply marketing to a wide range of contexts. Whether you are interested in setting up your own company, working for a large organisation or joining the non-for-profit sector, this course will give you a broad understanding of how businesses operate. While you will specialise in marketing, you will also have the opportunity to observe the interrelationships marketing has with other business functions, such as finance.

There will be regular opportunities throughout the course to apply the theory you have learnt in the classroom in professional settings. You will work on live projects and engage with practising marketers, organisations and employers through a programme of guest speakers, work experience and internships. You will have the opportunity to work as a marketing consultant on a live brief with an organisation, for example, students have previously worked with John Lewis.

On this course you will cover essential aspects of business management, while also addressing concerns specific to tourism and destination management. You will learn about business functions that apply to any sector, such as:

• Finance
• Human resources
• Marketing
• Strategy.

In your tourism modules you will learn about industry structure, culture, policy and social responsibility. We take an international and intercultural approach to the study of tourism, exploring a global phenomenon which is continuing to grow and diversify. As you study you will develop your understanding of tourism organisations, their management and the external factors affecting it.

Our location in the centre of a thriving tourist destination offers many advantages. We have links with tourism organisations across the city. This includes a strong partnership with Visit York, who are responsible for the destination management of the city. Regular visits from guest speakers who share their industry experience will also enhance your learning. You also have the option to expand your international experience by studying abroad.

On this course you will cover essential aspects of business management, while also addressing concerns specific to tourism and destination management. You will learn about business functions that apply to any sector, such as:

• Finance
• Human resources
• Marketing
• Strategy.

In your tourism modules you will learn about industry structure, culture, policy and social responsibility. We take an international and intercultural approach to the study of tourism, exploring a global phenomenon which is continuing to grow and diversify. As you study you will develop your understanding of tourism organisations, their management and the external factors affecting it.

Our location in the centre of a thriving tourist destination offers many advantages. We have links with tourism organisations across the city. This includes a strong partnership with Visit York, who are responsible for the destination management of the city. Regular visits from guest speakers who share their industry experience will also enhance your learning. You also have the option to expand your international experience by studying abroad.

This course combines academic theory and research with practical learning, giving you a deep understanding of digital marketing activities within organisations. When you study with us you will:

• Learn about key concepts in digital marketing, data analytics and organisational strategy
• Explore online visitor and buyer behaviour
• Learn to connect theory with practice in creative and innovative ways
• Learn to map customer journeys
• Investigate mobile and social media marketing
• Investigate the impact of digital marketing and data analytics within organisations

We have designed this course in partnership with leading digital marketing experts at Mediaworks. They will deliver some of your lectures and give you insights into the latest developments from industry.

The course is delivered entirely online, allowing you to balance your studies with work or other commitments. You will also have the opportunity to attend residential events held throughout the year.

We encourage the sharing of knowledge and experience between students and staff with a wide range of professional backgrounds. This fosters a collaborative learning community which will provide both support and varied perspectives throughout your study. Solutions to real problems are suggested, discussed and analysed within the learning community, with the support of tutors and fellow learners.

This course combines academic theory and research with practical learning, giving you a deep understanding of digital marketing activities within organisations. When you study with us you will:

• Learn about key concepts in digital marketing, data analytics and organisational strategy
• Explore online visitor and buyer behaviour
• Learn to connect theory with practice in creative and innovative ways
• Learn to map customer journeys
• Investigate mobile and social media marketing
• Investigate the impact of digital marketing and data analytics within organisations

We have designed this course in partnership with leading digital marketing experts at Mediaworks. They will deliver some of your lectures and give you insights into the latest developments from industry.

The course is delivered entirely online, allowing you to balance your studies with work or other commitments. You will also have the opportunity to attend residential events held throughout the year.

We encourage the sharing of knowledge and experience between students and staff with a wide range of professional backgrounds. This fosters a collaborative learning community which will provide both support and varied perspectives throughout your study. Solutions to real problems are suggested, discussed and analysed within the learning community, with the support of tutors and fellow learners.

This course combines academic theory and research with practical learning, giving you a deep understanding of digital marketing activities within organisations. When you study with us you will:

• Learn about key concepts in digital marketing, data analytics and organisational strategy
• Explore online visitor and buyer behaviour
• Learn to connect theory with practice in creative and innovative ways
• Learn to map customer journeys
• Investigate mobile and social media marketing
• Investigate the impact of digital marketing and data analytics within organisations

We have designed this course in partnership with leading digital marketing experts at Mediaworks. They will deliver some of your lectures and give you insights into the latest developments from industry.

The course is delivered entirely online, allowing you to balance your studies with work or other commitments. You will also have the opportunity to attend residential events held throughout the year.

We encourage the sharing of knowledge and experience between students and staff with a wide range of professional backgrounds. This fosters a collaborative learning community which will provide both support and varied perspectives throughout your study. Solutions to real problems are suggested, discussed and analysed within the learning community, with the support of tutors and fellow learners.

You will learn how to blend digitally focused tactics alongside more traditional marketing tools and practices to capture new customers, build customer loyalty, and provide superior customer service. You will explore the latest digital tools as they become available and assess their relevance. The course includes a module on continued professional development, along with an applied research project to further develop your insights into the application of digital marketing and analytics in practice.

Learning from academics and student peers from around the world will give you an invaluable perspective. You will cover issues and challenges facing marketers in today’s global business environment. You will learn the key skills, processes, and practices of marketing. During the course you will find solutions to real problems while discussing and analysing them within the learning community with the support of tutors and fellow learners.