Masters in MBA - Marketing in Canada

The Master of Science in Marketing (MSc) is a research-based Master’s degree program. The program is designed for those who wish to enhance their expertise in the most up-to-date marketing theories and in the tools and methods used to conduct advanced marketing research. The research expertise available at John Molson ensures that MSc students can work closely with a faculty member in developing their thesis in an area they are passionate about. Develop advanced analytical and technical skills valued by employers and engage with your peers in small classes.

Marketing involves creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Our faculty specializes in applying marketing techniques to encourage behaviour change that will benefit individuals and society.