Business Administration-Marketing Emphasis (BS) at Ohio Dominican University

Marketing (MKT) develops managerial and analytical skills that are critical to building mutually beneficial relationships between organizations and customers. Without highly satisfied and loyal customers, businesses and non-profit institutions can’t survive. To this end, marketing course work helps students learn how to effectively manage new product development, existing product improvement, distribution/logistics, brand communications, and pricing strategy.

Cutting edge classes in the major focus on marketing research and analytics, customer relationship and database marketing, social media and digital communication management, sales management, consumer psychology, retail management, creativity, global marketing, and marketing for entrepreneurs.

The Marketing concentration is an interdisciplinary program that incorporates courses from the H-E-B School of Business and Administration. The Marketing concentration is ideal for students hoping to pursue careers in sales, promotions, retailing, public relations, and related fields. Students of this concentration are fully prepared through such courses as Accounting, Retailing, Internet Marketing, and Consumer Behavior, as well as a wide range of elective options in management, marketing, promotional strategies and information systems.

Several decades ago, the study of marketing dealt almost exclusively with business activities involved in the flow of goods from production to consumption. Today it includes principles that are more widely applicable; they are as relevant to the success of arts, sports, and social programs as they are to firms selling goods and services. A major in marketing includes study in the behavioral sciences, communications, statistical analysis, and computer methods as well as marketing decision making.