MSc Digital Marketing and e-Business at Abertay University

Marketing is an exciting field. You directly influence how people interact with a brand, as well as how, when and why they buy one product over another.

There are many approaches and disciplines in marketing. With our innovative Bachelor of Science in Marketing program, you can specialize in one of four areas:

• Digital marketing
• Professional sales
• International marketing
• Retail Management

Or you can choose to customize your own program to achieve your career objectives.

Become a driving force behind modern business. Our degree has deep industry ties and years of student feedback, which we use to shape the course and continuously adapt it to reflect current issues. Including an option to specialise in digital and social media marketing. Become a flexible, skilled communicator with a flair for marketing strategy, giving you the head start needed for a flying career in marketing management, advertising, digital marketing or marketing research.

The course starts with a foundation year 0, specifically designed to introduce and develop essential skills for success in higher education, including critical thinking and research skills, and the knowledge and understanding of key facets of business, accounting and economics.

The global fashion industry is valued at over two trillion dollars and represents one of the largest economies in the world.* With the growth of digital advancements and consumer power, the international fashion world is in the market for transparent, ethical and customer-driven strategies.

Answering the call for specialist graduates with disciplines in both fashion and marketing, the MSc International Fashion Marketing has been redeveloped alongside industry to bring you the practical, technical expertise that you need to compete and thrive in this dynamic industry.