Marketing And Media - BA (hons) at Keele University

Elevate your expertise in two dynamic subjects on our Marketing and Media BA (Hons) programme.Studying marketing will provide you with the essential marketing strategies and techniques applicable in today's fast-moving and increasingly digital business world. Relevant, contemporary marketing concepts and theories are explored to enhance your knowledge in specific areas such as consumer, usiness-to-business, social, and not-for-profit marketing, and you will start to explore the different psychological and social influences on consumer behaviour.On this creative course you will study the theoretical aspects of media, critically evaluate content and ideas, as well as develop practical skills through optional modules which give you the opportunity to undertake activities such as film making and editing. ...Read more