Master of Marketing at Australian National Institute of Management and Commerce (IMC)

The course is designed to provide students with the key foundation, technical and specialised units which are relevant to the needs of a senior marketing manager. The course will cover the application of marketing to a wide range of contemporary business contexts, including consumer packaged goods, services, business-to-business, digital and international markets. The course includes thestudy and practice of market research and its use in understanding buyers motivations, competitive and environmental trends. The course is practice-oriented with a focus on problem solving and decision-making in dynamic markets and an understanding of contemporary trends in marketing practice. ...Read more