Graduate Diploma in Digital Communication and Culture at University of Sydney

Based in Strathclyde Business School’s highly-acclaimed Department of Marketing, the course curriculum draws on leading academic experts from across the Business School. The course also benefits from the University's established relationships with industry and the involvement of industry partners in the development and delivery of the programme. This approach ensures that Digital Marketing Management meets the changing needs of the digital workplace and enables you to acquire the latest knowledge, best practice and the specialist skills to develop your career in digital marketing.

The eMarketing in Practice class is developed and delivered in collaboration with digital marketing professionals from a leading digital media agency. Experts will share their knowledge of digital marketing in practice, offering you an understanding and hands-on experience of established digital media, as well as emerging media.

The extent of industry collaboration and involvement in our Digital Marketing Management programme makes it an exceptional choice for your career progression.

In the Digital Transformative Project, you'll take part in a Digital Marketing Clinic where local businesses will present their digital marketing challenges and operational issues. You'll assist a business to develop a formal solution via a digital transformation plan.

The 21st century is witnessing an unprecedented growth in technological innovation, across all business sectors. This Masters degree, unique in Europe, brings together the fields of marketing and engineering in an integrated course that enables graduates to pursue a professional career in either direction with tremendous success.

Today’s business professionals are required to have a strong understanding of how technology and innovation must meet with the demand for technology driven products and/or services. However, the majority of business undergraduates lack the necessary educational background that would allow them to fully understand how emerging technologies open the way to new business opportunities. Likewise, graduates from engineering lack the necessary business background that would enable them to focus their innovativeness and skills in economically sustainable ideas for new products and/or services.

Our Department of Marketing in Strathclyde Business School and the Department of Design, Manufacturing & Engineering Management (DMEM) in our Faculty of Engineering, have collaborated to develop a Masters-level programmes to bridge this gap.

With our Masters of Marketing programme, you’ll gain a sound knowledge of the principles of marketing and develop an understanding of consumer behaviour in relation to individuals and organisations. We’ll ensure that you gain the necessary technical and personal skills for your future career.

Key features of the course include:

• real-life learning through our live industry consultancy project, International Marketing Works
• high-calibre industry collaboration
• research excellence
• skills-based teaching

Our marketing postgraduate students are truly international with representations from all parts of the globe which further enhances your learning experience.