Graduate Diploma in Property Development at University of Technology Sydney (UTS)

Effective marketing allows firms, nonprofits and government bodies to tell their intended demographic about their products and services, understand their needs and wants, and exploit the latest technology to do so. Skilled marketing practitioners are therefore highly valued in every industry, and marketing and management graduates have access to a wide range of career pathways.

Our BSc in Marketing and Management will equip you with a comprehensive foundation in marketing and analytical skills that enable you to think critically and make strategic decisions. It will challenge your preconceived ideas and provoke you to consider forward-thinking strategies and cutting-edge business practices.

You will learn the essential principles of marketing and management in your first year and progress to more intensive studies of specialised areas like advertising, consumer psychology, services marketing, brand management, market analytics and digital marketing in your second and third years.

If you select the 'Year in Industry' route, you will have the unique opportunity to spend the third year of your degree on an industrial placement with an employer in a role relevant to your field of study. Therefore, your degree programme will last four years and after the placement you will come back to university for your final year of study.

Effective selling is both art and science. And as with any art or science, practice, testing, and experimentation are key. At the Center for Professional Selling at Ball State, you will be equipped with the tools necessary to become a successful salesperson. Our bachelor’s degree in professional selling teaches you the professional selling process, how to build trust, how to engage in persuasive communication, how to use the latest technology to work smarter, and what to expect from a career—all taught by outstanding faculty with real-world sales expertise.

Marketing refers to the many activities involved with promoting the buying and selling of goods and services. Marketing professionals analyze the needs and wants of markets and consumer groups and develop campaigns to meet those consumer requests on behalf of their organization.

Graduates who earn a bachelor degree in marketing come away with an understanding of the relationship between agencies and their customers as well as trends within the field itself.  BA in marketing programs typically includes comprehensive classes about core marketing principles, business communication and the general business landscape.

Opportunities in marketing and advertising are numerous for business graduates, particularly for those with a bit of creative flair. In these industries, business graduates can use the analysis and report-writing skills honed during their degree in order to conduct market research, develop marketing strategies, manage client relationships, liaise with copywriters, designers and printers, analyze markets and evaluate campaign results. Marketers are likely to be working alongside specialists such as designers, video producers, and copywriters, and will need to continually broaden their own skillset to keep pace with changes in technology and market trends.