Graduate Certificate in Marketing at The University of Newcastle, Australia

On this course, you’ll learn not just to react to the changing digital landscape, but to use emerging technologies to innovate and lead marketing transformations for international audiences. 

You’ll build a comprehensive working knowledge of marketing and branding strategy and learn how to recognise and adapt to the demands of client-led and agency-led perspectives. This includes understanding returns on investment, accountability and future planning, as well as how to use data-driven marketing insights in a professional, ethical and regulated process.

The BSBA marketing major course of study is intended to prepare graduates for positions in personal selling, product and services marketing, promotions, consumer behavior, marketing and sales analysis, retailing and supply chain logistics.

• Students of the PSB will be able to write effectively.
• Students of the PSB will be able to speak effectively.
• Students of the PSB will be able to demonstrate competency in the functional areas of business.
• Students of the PSB will be able to demonstrate competency in their chosen area of emphasis.
• Students of the PSB will be able to solve business problems by integrating the functional areas of business.
• Students of the PSB will be able to demonstrate competency in the global business environment.
• Students of the PSB will be able to use quantitative analysis to solve problems.
• Students of the PSB will be able to use ethical criteria to make business decisions.
• Students of the PSB will be able to work in teams to solve organizational problems.