Bachelor of Marketing and Bachelor of Arts at Monash University

This double degree in marketing and media communication will give you specialist business knowledge, communications skills and the ability to work across a number of industries. It's also a great combination if you're wanting comprehensive knowledge in both fields, as well as an edge in the competitive world of media and business.

You'll develop marketing skills that can be used in the media industry, and you will also establish a strategic and critical understanding of written, visual and audio communication - and how to apply these skills. By studying complementary subjects, you'll also build on your entrepreneurial expertise and gain practical skills to prepare you for the workplace. 

Marketing will provide you with the analytic, creative and strategic skills to be a specialist marketer. You will gain comprehensive marketing knowledge, and be able to use this to make marketing decisions that drive value in business.

Marketing is the process of creating, communicating, delivering and exchanging offerings that have value for customers. This course is designed for those whose passion is to think and act as professional marketers and possess the know-how for making successful marketing decisions. Marketing studies are combined with a general business education to ensure that you have a broad perspective of business from which to enter and progress your marketing career. You will be able to use your extensive marketing knowledge and skills - analytic, creative, and strategic - to drive value in the business environment.

A degree in marketing provides students with the knowledge they need to compete in today’s global marketplace. Graduates from the marketing program enter the workforce with a strong background in business, a critical understanding of consumer behavior, ad trends and the know-how needed to reach target audiences and to promote services and products.