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MBA Business and Marketing

MBA Business and Marketing

Batch Starts 31st Mar'2024

Abroad Intake Jan'2025

Key Benefits of the Program

  • INR15 Lakhs


    Significant savings of upto INR 15 Lakhs compared to studying full degree in France

  • Upto60 Months


    Eligible for PGWP/Post Study Work/OPT visa application after graduation

  • EUR57 K


    Average salary in France after completion of the course

Program Structure and Fees

Embark on a remarkable 19.5-months MBA Business and Marketing journey that kicks off with 7.5 months of engaging online studies at Golden Gate University, all at an exclusive tuition fee of INR 4,07,000 . Elevate your educational experience with a transformative on-campus phase at ICD Business School in France for the following 12 months, featuring tuition fees of approximately EUR 9,900, alongside an estimated annual living cost of EUR 12,000 per annum. Unleash your potential in a distinctive and globally immersive academic adventure.                                                                                                                                                                                                                                                                                                                                                       
ABOUT THE PROGRAM
ICD's MBA in Business and Marketing accelerates global careers, focusing on real-world applications, omnichannel mastery, and impactful marketing. Renowned for high-quality courses and innovative pedagogy, ICD's MBA Business & Marketing is tailored for the digital era, offering comprehensive training for managers. Enrolling in this programme positions professionals to thrive in marketing management, meeting industry demands.
  1. Country

    USA

    Course Name

    • Professional Certificate in Global Business Management (6 Modules)

    Eligibility

    • Students who have successfully completed their Bachelors degree with a minimum of 50% marks and above are eligible to apply.
    • A minimum of one year of work experience post completion of Bachelors degree is required.

    Tuition Fees

    ~ INR 4,07,000

    Cost of Living

    N/A

    Mode of Teaching

    Online

    Duration

    7 months 15 days

  2. Country

    France

    Course Name

    • MBA Business and Marketing

    Eligibility

    • The student must successfully complete a Professional Certificate in Global Business Management from GGU with an aggregate of minimum 3.0 GPA and a minimum of C- in each course.
    • English Proficiency Requirement- Medium of Instruction Certificate for English from Undergraduate Institution or IELTS score >= 6.0.

    Tuition Fees

    ~ EUR 9,900

    Cost of Living

    ~ EUR 12,000 per annum

    Mode of Teaching

    On-Campus

    Duration

    1 year

Other Benefits

  • Dual certification - GGU as well as ICD Business School, France
  • ICD is ranked #8th position in the 2023 Le Parisien Etudiant ranking for post-baccalaureate business schools
  • ICD is a Grand Ecole School, making its degrees prestigious and rewarding for their academic excellence
  • ICD Business School is accredited by the French Government
  • World Class Faculty Members & Industry Experts
  • Dedicated Student Success Team
  • Eligible to apply for up to 5 years PSW after graduation
About Golden Gate University
GGU is a private, non-profit university located in the center of downtown San Francisco, California. Founded in 1901, it offers a diverse range of undergraduate and graduate degree programs in subjects such as business, law, accounting, taxes, psychology, and public administration. The institution takes pride in its practical and professional educaion style, emphasizing experiential learning and real-world application of information. GGU is noted for its flexible program formats, which include evening and weekend classes, online courses, and hybrid course types. The university is committed to diversity and inclusion, with a lively and welcoming community of students, teachers, and staff. ...Read more
About ICD Business School
Founded in 1980, the International Institute of Commerce and Development (ICD) stands as a non-profit institution belonging to the prestigious IGS Group. With a focus on sales, marketing, and business development, it operates across campuses in Paris and Toulouse.Over the years, ICD has excelled in post-baccalaureate programmes, seamlessly blendingacademic, professional, and international dimensions. In addition to providing an esteemed 5-year Grande Ecole Management Programme that leads to a state-approved Master's degree, ICD extends its educational offerings with dynamic Bachelor's degree programmes in business development, marketing, and event management. ...Read more
About France
Studying in France for international students can be a transformative experience, and here are compelling reasons why it is the most popular non-English-speaking country for higher education.The French government prioritizes investment in higher education, allocating a substantial budget of over 29.25 billion euros for research and development in 222. With a network of more than 70 universities and a diverse range of programs spanning from science and engineering to fashion and design, France offers a robust educational landscape.Higher education in France is a system of over 3,500 public and private institutions, including universities, doctoral schools, engineering schools, business and management schools, post-secondary public schools of art, and more. Over 2.5 million students, including 12% from abroad, benefit from this system. There are also classes and programs in preparation for entry to the Grandes Ecoles, as well as courses taught in English, with more than 1,200 options available, which makes it a viable option for Indian students. Additionally, short programs are offered for foreign students to learn French through cultural visits.A degree from a French university is highly regarded internationally. According to the QS World University Rankings 2023, 32 French universities are ranked among the top 1,000 universities in the world.Throughout history, French universities have produced an impressive number of Nobel laureates, totaling over 72 across various disciplines such as physics, literature, and medicine.Cost of studying in France is also relatively affordable compared to other popular destinations like the United States and the United Kingdom. Public universities in France charge low tuition fees for both bachelor’s in France for Indian students & master’s in France for Indian students, and students can also benefit from a range of scholarships and grants to support their studies.Most higher education institutions in France are state-funded. Therefore, there is a nominal fee depending on the level of study. The average public university in France charges €170 per year for a bachelor’s degree, €243 for a master’s degree, €380 for a PhD and €601 to attend an engineering school for domestic students. For international undergraduate students, the fees would be €2,770 per year, €3,770 for postgraduate study and €380 per year for a PhD.France is known for its rich history, culture, and cuisine. Students can immerse themselves in the vibrant arts scene, explore beautiful architecture, and indulge in delicious food and wine. The country also offers a high standard of living, with excellent healthcare, public transportation, and other amenities.Overall, studying in France offers a high-quality education, a range of program options, affordability, and a rich cultural experience. ...Read more

Career Opportunities


MBA

  • Brand Manager

    EUR 51,500 Annually

  • Marketing Manager

    EUR 46,787 Annually

  • Chief Marketing Officer

    EUR 101,736 Annually

  • Marketing Director

    EUR 84,411 Annually

  • Relationship Manager

    EUR 68,784 Annually

Syllabus

Golden Gate UniversityProfessional Certificate in Global Business Management (6 Modules)

+

ICD Business SchoolMBA Business and Marketing

+
  • 20+

    Live Sessions

  • 6

    Modules

  • 8+

    Case Studies

Frequently Asked Questions

Course Curriculum

What is the scope of the MBA Business and Marketing program?

The MBA Business and Marketing is an engaging yet rigorous 7.5 months online (with Golden Gate University) and 12-months on-campus (ICD Business School, France) program designed for students to develop practical knowledge and skills, establish a professional network, and accelerate entry into the field of marketing, entrepreneurship and international business development. The student as part of this program will receive dual certification - Professional Certificate in Global Business Management Program from Golden Gate University and a Master’s degree in MBA Business and Marketing from ICD Business School, France.

What should I expect from an MBA Business and Marketing?

ICD Business School's MBA Business and Marketing program equips students with the skills needed to meet the high demand in the field of business and marketing. The curriculum focuses on essential areas such as management, strategic thinking, qualitative research, and quantitative research. With diverse options, students can tailor their studies to align with their interests and career goals. Additionally, the program facilitates the development of a strong professional network, allowing students to connect with industry leaders. Graduates of the program can pursue rewarding careers as relationship manager, marketing director, Project manager or coordinator, Sales and marketing manager & brand manager. Upon program completion, students also have the opportunity to apply for PSW in France, and receive support from ICD Business School Career Services to kick start their careers in France.

Which topics are going to be covered as part of the online coursework?

The program will be delivered on a new technology platform to create a superior learning experience for participants who want to be on the cutting edge of the management. With this program, Golden Gate University, USA & ICD Business School, France together seek to develop the next generation of leaders. The topics that are going to be covered are Fundamentals of Business, Management and Leadership, Marketing Management, Foundations of Business Analytics, Corporate Finance and much more.

What type of learning experience should I expect from the online coursework?

The online learning experience will be a mix of interactive lectures from industry leaders as well as world-renowned faculty. Additionally, the program comprises live lectures dedicated to solving your academic queries and reinforcing learning. The on-campus learning experience will offer students the opportunity to engage directly with faculty.

Is any certification granted at the end of the program?

Post successful completion of the online program, an Professional Certificate in Global Business Management Program certificate would be awarded from GGU and on completion of the on-campus degree program, a Master's degree in MBA Business and Marketing shall be conferred upon by ICD Business School.

Can I sign up only for a few specific modules if I am interested in it?

No, the program is designed to be completed in its entirety, and cannot be taken as standalone modules.

About ICD Business School, France

Why should you pursue an MBA Business and Marketing from ICD Business School?

Below are a few compelling reasons why students should study MBA Business & Marketing at ICD:

  • With a dedicated focus on international marketing, students gain insights into navigating global markets and tailoring marketing approaches to diverse cultural landscapes.
  • The curriculum includes a robust module on International Business Development, enhancing students' abilities to identify and capitalize on global business opportunities.
  • Through practical application in the Business Game component, students have the opportunity to implement theoretical concepts, honing their strategic thinking and decision-making skills in a real-world business scenario.
  • The programme delves into understanding consumer behavior amidst innovation and digital advancements, offering insights crucial for tailoring effective omnichannel strategies.
  • Students gain expertise in developing and implementing omnichannel strategies, ensuring a seamless and integrated customer experience across various channels.
  • Through the Professional Experience Report component, individuals can apply theoretical knowledge to real-world scenarios, enhancing their ability to navigate and optimize omnichannel strategies in professional settings.
  • The curriculum includes a focus on Search Engine Optimization (SEO) and engagement strategies, enabling students to leverage digital tools for enhanced online visibility and customer interaction.
  • The programme covers a range of communication techniques, providing students with a toolbox of strategies to connect with customers and enhance brand engagement effectively.
  • The programme delves into brand management principles, equipping individuals with the skills needed to nurture and enhance a brand's perception in the customer's eyes.

Will I be supported for TOEFL/IELTS/PTE or other English language exams during this program?

If you are not entitled to an IELTS waiver, upGrad will help you prepare for the English proficiency test to establish your current English proficiency to be eligible for the Master's program in France.

When will I go to ICD Business School, France?

ICD Business School offers 2 intakes for students coming through the accelerator route. The first intake of the year will be the January (Spring) intake and the second intake of the year will be September (Fall). Though the application process for ICD Business School will start during the GGU online program, you will be able to go to ICD Business School in the nearest intake which is at least 3 months away from completion of your GGU program.

When will I get an Offer Letter from ICD Business School?

upGrad will apply for you to ICD Business School once all the documents are provided by you (as given in the offer letter issued to you by upGrad). Apart from the documents mentioned in the offer letter of ICD Business School you will have to give proof of English proficiency for application of admission in ICD Business School. If applicable (case-by-case), upGrad will support you to get your English proficiency scores within 3 months of the start of the batch to accelerate this process.

Can international students work to pay for their educational expenses?

International students can work in France up to 964 hours per year, which is the equivalent of 60% of the standard working week. This means that you can work up to 20 hours per week during the academic year and full-time during breaks. The minimum wage in France is €10.57 per hour, so you can earn a decent amount of money by working part-time in France. Working in France is a great way to supplement your income and help pay for your education. It is also a great way to experience French culture and make some new friends. If you are considering studying in France, we encourage you to look into the possibility of working part-time while you are there.

Selection Criteria

How do I know if the program is right for me?

  • Strong academic background is desirable, providing an advantage in the MBA Business and Marketing program.
  • The program suits diverse career aspirations, including roles like relationship manager, project manager, and sales/marketing manager. Positions range from Relationship Manager to CRM Marketing Manager.
  • Through a hands-on learning approach, the MBA Business and Marketing program empowers learners to develop their unique leadership style, drive innovation, lead change, and achieve remarkable results within organizations.

Is there any minimum educational qualification required to take this program?

To be eligible for the program, the following criteria need to be fulfilled:
For GGU:
  • Students who have successfully completed their Bachelor’s with a minimum of 50% marks and above are eligible to apply.
  • A minimum of one year of work experience is required.
 For ICD Business School:
  • The student must successfully complete a Professional Certificate in Global Business Management from GGU with an aggregate of minimum 3.0 GPA and a minimum of C- in each course.
  • English Proficiency Requirement- Medium of Instruction Certificate for English from Undergraduate Institution or IELTS score >= 6.0.

Is work experience required for this course?

A relevant professional work experience for 1 year is required. 

What is the selection process for this program?

There are 4 simple steps in the Admission Process which is detailed as.
Step 1- Complete Application -Complete your application and submit the required details. The Admissions Committee will then review your application - which include your work experience & educational background.
Step 2- Apply for the Scholarship- Submit your Statement of Purpose to join a GGU Program.
Step 3- Get Shortlisted & Receive the Offer Letter- Upon qualifying, an Offer Letter will be sent to you confirming your admission to the course.
Step 4- Block your Seat - Block your seat with an initial payment of INR 25,000 to enroll into the Program. Begin your leadership journey.

What are the documents required for the application ?

  • Scanned Copy of the Class 12th marksheet & certificate
  • Scanned Copy of the Undergraduate Degree, Transcript and Semester Marksheets
  • Scanned Copy of passport
  • Statement of Purpose 
  • Two Letters of Recommendation (Academic/Professional)
  • Resume
  • Work experience certificate
  • Proof of English Proficiency/MOI

Visa

Will upGrad help me in writing Academic and Visa SOP?

Yes, upGrad will help with your Academic and Visa SOP and will also organize training on how to write a good SOP.

How much are living expenses for a year in France?

Living expenses in France for international students are approximately EUR 12,000 per annum. The same needs to be reflected in your bank account.

Time Commitment

What is the time commitment expected for the program?

At least 12-15 hours per week of time commitment is expected to be able to complete this program.

How will my doubts/questions be addressed in an online program?

Peer-to-peer discussion forum where you can post your queries and your peers/faculty/teaching assistants answer your queries within a day. Regular Q&A sessions with faculty to get clarification on conceptual doubts.

Payment

No cost CC EMI FAQ's

0% EMI with Finance partners /Credit card option availability will vary program wise.

1. Which banks allow using 0% Credit card EMI or Credit card EMI?
No cost EMI is available on credit cards from all major banks (American Express, Bank of Baroda, HDFC Bank, ICICI Bank, IndusInd Bank, Kotak Mahindra Bank, RBL Bank, Standard Chartered, Axis Bank, Yes Bank, State Bank of India, CITIBANK and HSBC)
2. Is there any minimum transaction limit ?
Yes. 50000 is the minimum.

3. Standard Chartered Bank offers 18 or 24 months No Cost EMI ?
No. ONLY 12 months is available irrespective of the Program enrolled.

4. Will I have to pay any extra amount for the EMI transaction?
If you are availing 0% credit card EMI, upGrad will not charge any processing fees or down payment for these transactions. Your bank may levy GST or other taxes on the interest component of the EMI.

5. Are there any fees or down payment?
Certain banks charge nominal processing fees between INR 99 - 500 on 0% Credit Card EMI transaction. If charged, will be billed in the first repayment installment.

6. Can I use my International credit card for 0% credit EMI or Credit Card EMI?
Only the Indian bank credit cards can be used. But you can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions, this will be purely between you and your bank.

7. Are there any charges in case I opt for cancellation/refund from the course after paying balance with no cost EMI ?
Yes, there will be additional charges to the extent of interest paid by the upGrad to the bank, you will be refunded only Principal amount, i.e. the amount actually deducted/blocked from your card. This deduction will be in addition to the amount mentioned in the refund policy shared with your offer letter.

8. Can I Pay Using Multiple Credit Cards ?
Multiple cards can be used to complete the payments using Part payment option make sure to inform the learner, minimum transaction is INR 50000 to opt for 0% CC EMI E.g. Amount to be paid: 150000. I can pay using 2 Credit cards. Yes, Example :
HDFC Card – Part payment – INR 100000
ICICI Card – Part payment – INR 50000

9. How can I opt for Credit card EMI if my bank is not listed in the 0% Credit card EMI or Credit card EMI?
You can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions.

10. Why is the entire amount blocked on my credit card?
Initially your bank will block the entire amount from your available purchase limit and from your next billing cycle, you will be charged the EMI amount. As you start paying your EMI, your credit limit will be released accordingly. For example, if you have made a payment of ₹100000 on 6-months EMI and your credit limit is ₹200,000 then initially your bank will block your credit limit by ₹100000. After payment of your first month EMI of Rs.15000, the blocked amount will come down to ₹85000.

11. Why is interest getting charged on No Cost EMI?
Your bank will charge you interest. However, this interest charge has been provided to you as an upfront discount at the time of your payment, effectively giving you the benefit of a No cost EMI. The total amount paid during the entire EMI tenure to the bank will be equal to the amount to be paid to upGrad.

Eg. Amount payable to upGrad: INR 405000
Let's say Amount deducted at the time of transaction: INR 379850 (Principal amount) Bank charges interest of 12-15% per annum on INR 379850
[Note: Interest factor is reducing rate and not Flat rate]
EMI AMOUNT = INR 33750 x 12 = INR 405000
Effectively, you have taken loan on 379,850 instead of 405,000

Refund Policy

Is there any deferral or refund policy for this program?

Refund Policy:
1. Learner can claim a refund for the amount paid towards the Program at any time, before the Cohort Commencement Date, by visiting www.upgrad.com and submitting duly filled refund form via the "My Application" section under profile. Processing fee of INR 20,000 will be levied while processing the refund. If a Learner has paid less than INR 20,000 while registering for the program, the Learner shall not be eligible for any refund in such case.
2. Learner shall not be eligible for any refund under any circumstances if refund request is raised post Cohort Commencement Date and Learner will continue to pay the monthly EMI for loan (if applicable) and such loan cannot be canceled. This is also applicable for those Learners who could not complete their payment and could not be enrolled in the cohort opted for. However, the Learner can raise a request for Pre-Program deferral as per the policy defined below for the same. 
3. In case of a refund as per point 1 of this policy, the Learner will be solely responsible for any cancellation of loan, including but not limited to applicable loan cancellation charges levied on the total canceled loan amount. These charges will be decided by the third-party financial institution that has granted given loan to the Learner and upGrad will have no role to play in deciding the quantum of these charges.
4. Learners must pay the full fee within 7 days of payment of Caution Money or Cohort Commencement Date, whichever is earlier, otherwise the admission letter will be rescinded.
5. Request for refund should be sent via email in the prescribed Refund Request Form, post completing the steps as per point 1 of this Refund Policy. The refund will be processed within 30 working days of commencement of the program after being duly approved by the upGrad Admissions Team. 
CaseFee Deducted/Charge
Before Program Commencement - INR 20,000 (processing fee)
Post Program Commencement- No Refund Possible

Deferral Policy: (Pre- Program Commencement)

- If a Learner, due to unavoidable circumstances is unable to commence with the cohort and requests for a deferral before the Cohort Commencement Date, Learner will have an option to defer to another batch.
- However, the learner will be required to pay 50% of the Total Program Fee amount (inclusive of taxes) before the deferral can be approved. Till this condition is complied with, the Learner will be assumed to be continuing in the same cohort.
- A Learner can request for deferral only once and to either of the scheduled cohorts to start in the next 1 year from the batch start date of the initial batch the Learner enrolled for.
- The Learner has time till the current Cohort Commencement Date to make the payment of the 50% of the Total Program Fee, post which the deferral request will expire. Once the deferral window expires and the Learner asks for a refund after the Cohort Commencement Date, the above-mentioned applicable refund policy will apply.
- The fee applicable to the deferred Learner will be as per prevailing Total Program Fee for the batch Learner as opted to defer to (No additional deferral fee is required to be paid).

Deferral Policy: (Post Program Commencement)

- If a learner is facing severe issues in dedicating time to the course, Learner will have an option to defer to another batch.
- A Learner can request for deferral only once and to either of the scheduled cohorts to start in the next 1 year from the Cohort Commencement Date of the initial batch the Learner enrolled for.
- The Learner will be required to pay a deferral fee of 10% of the Total Program Fee (inclusive of taxes) if any along with the differential program fees between the two cohorts.
- The deferral request will be approved once the deferral fee is paid.
- Till this condition is complied, the Learner will be assumed to be continuing in the same cohort.
- The Learner has 7 days (including holidays and weekends) from the date of deferral request to make the payment of the deferral fee, post which the deferral request will expire, and the learner will continue as part of the current cohort.
- If the Learner completes the deferral payment, the Learner’s login will be disabled, The Learner will leave the deferred cohort and the Learner will start learning on the new cohort from the point of the last assignment that was graded in the deferred cohort. All grades and progress till that point will be carried forward as it is to the new cohort .
- The deferral can only be requested during the batch for which the Learner has enrolled is ongoing. Once the batch has been completed, deferral requests shall not be entertained. For clarification, the batch completion here shall mean the “last grace deadline” as communicated by upGrad. 
CaseDeferral fee
Before Program Commencement50% program fee (including taxes) to be paid 
50% program fee (including taxes) to be paid 10% of the program fee (including taxes) to be paid within 7 days as deferral fee
Post Program Commencement (8 days after program start date)Will have to continue as a part of the current cohort
Disclaimer
upGrad does not grant credit; credits are granted, accepted or transferred at the sole discretion of an educational institution. upGrad does not make any representations regarding the recognition or equivalence of the credits or credentials awarded, unless otherwise expressly stated. f you intend to pursue a post graduate or doctorate degree upon completion of this course or apply for employment which requires specific credits, we advise you to enquire further regarding the suitability of this degree for your academic and/or professional requirements before enrolling. ...Read more