What is General Management

Managing a company's whole operations, including resource planning, organization, leadership, and control to achieve strategic objectives, is known as general management. It includes various duties like goal-setting, handling personnel, resources, and operations, and making strategic choices. General managers are responsible for ensuring effective departmental collaboration, aligning the organization with its objective, and adjusting to shifting market conditions. They are essential for encouraging creativity, securing profitability, and maintaining long-term success. General management requires strong leadership, problem-solving, and communication abilities to steer the company toward expansion and prosperity.