What is Fashion Management

Fashion management is a field of study that covers fashion-based activities ranging from styling, design, fashion design software, marketing, advertising, and production. The aim of fashion management brands and professionals is to promote the fashion business and take stock of the market trends both as a business and for the consumers.

To put it briefly, Fashion Management manages the business aspect of the fashion industry by way of establishing brands and fashion styles from its inception to product distribution and merchandise to selling and marketing of products and creating brand value.