What is Product Development

Product development is the overall process of ideating, conceptualizing, designing, and creating new products. The main objective of product development is to serve solutions for consumer needs by combining innovation and technology. Successful product development requires cross-discipline collaboration while considering the product’s manufacturing cost, quality, functionality, and marketability.  

Product development is usually the culmination of several different processes, such as market and competitor research, prototyping, and beta testing, in addition to the conceptual and design aspects.