What is Interactive Media

Interactive media involves digital content and technologies that facilitate bidirectional communication between users and the content. It encompasses a range of forms, including websites, mobile apps, video games, and virtual reality experiences. Users actively engage with interactive media, exerting influence over its outcome or progression through actions such as clicks, touch gestures, or voice commands. This dynamic interaction sets it apart from traditional passive media like television or print, making it a potent tool for education, entertainment, marketing, and communication in the digital era.