MBA - Marketing in UK

Examine the fundamentals of marketing strategy, new technologies, and the marketing opportunities they present.

The course aims to transform you from an ambitious professional to a market leader with a deep understanding of marketing from a strategic perspective. As an online part-time course, you can learn without interrupting your career.

This two-year course has a strong emphasis on real-life case studies, preparing you for a marketing career in a range of businesses or entrepreneurial ventures.

Throughout, you will draw on our world-class faculty and thought leaders. Our unique view of marketing blends marketing fundamentals with the latest thinking, tools, technology and innovation, examining marketing science alongside managerial insights and data-driven decision making.

Upgrade and advance your career in marketing, branding, advertising, consultancy or media with the King's International Marketing MSc (Executive) taught exclusively on select weekends over two years. You'll analyse marketing issues and opportunities from international perspectives by acquiring a deep theoretical and practical understanding of organisational strategy and customer behaviour. Our integration of leading empirical and theoretical marketing and consumer research enables you to develop cutting edge insights into marketing and customer issues that lead to defendable decisions and innovation solutions. You'll explore marketing and consumer issues using a variety of in-lecture methods including cases, simulations, experiments, and other experiential exercises.

Combine the study of business and marketing to prepare for the social, political and cultural challenges facing contemporary businesses, governments and not-for-profit organisations.

You will develop the personal and professional competences required to work across a range of roles in contemporary business including:

• accountancy and finance
• strategy
• marketing
• human resource management
• data analytics
• entrepreneurship and innovation

The Warwick Executive Diploma in Digital Leadership has been expertly designed for business leaders and senior managers. Study at Warwick Business School at The Shard, and learn how to make strategic recommendations with confidence.

Marketing at Durham is varied and dynamic. Our programmes adopt an interdisciplinary approach, drawing on knowledge from fields such as psychology, sociology, anthropology, philosophy and economics. In addition to understanding functional aspects of the subject which include areas such as strategy, consumer behaviour, branding, market research and communications; you will have the opportunity to develop specialisms in areas that interest you.

Flexibility – subject to successful completion of your first year – it may be possible to change your degree path to Business and Management. (Students who require a Tier 4 visa will need to check this is in accordance with the Tier 4 regulations which are in place at that time).

Effective marketing allows firms, nonprofits and government bodies to tell their intended demographic about their products and services, understand their needs and wants, and exploit the latest technology to do so. Skilled marketing practitioners are therefore highly valued in every industry, and marketing and management graduates have access to a wide range of career pathways.

Our BSc in Marketing and Management will equip you with a comprehensive foundation in marketing and analytical skills that enable you to think critically and make strategic decisions. It will challenge your preconceived ideas and provoke you to consider forward-thinking strategies and cutting-edge business practices.

You will learn the essential principles of marketing and management in your first year and progress to more intensive studies of specialised areas like advertising, consumer psychology, services marketing, brand management, market analytics and digital marketing in your second and third years.

If you select the 'Year in Industry' route, you will have the unique opportunity to spend the third year of your degree on an industrial placement with an employer in a role relevant to your field of study. Therefore, your degree programme will last four years and after the placement you will come back to university for your final year of study.

The International Marketing pathway is a specialism on the Cross-Cultural Communication MA. It allows you to study international marketing and intercultural communication.

Academic staff in Newcastle University Business School (NUBS) deliver this specialist pathway. You'll gain a thorough understanding of marketing theories. You'll learn how to apply them to real-world business challenges.

The pathway equips you with relevant research techniques. You'll need these to investigate and critically analyse international marketing issues.

This master's also focuses on rapidly developing issues surrounding global communications and brand management. You'll develop knowledge and key skills valued by employers in international marketing and international brand management.

You'll benefit from Newcastle University Business School's excellent facilities. Partnerships with major corporate and social enterprises and academic institutions provide many opportunities.

Designed for graduates from any disciplinary background wishing to gain knowledge and a critical appreciation of international management and marketing. This programme will equip you with the critical knowledge and skills necessary to be considered for international roles in these competitive fields.

You can apply to do a company-based dissertation, working with an external organisation. Recent dissertation projects include a feasibility study and business plan for a Sheffield-based product management organisation and a marketing project for a company in the care sector.

Are you highly creative? Do you want to understand business and marketing as well as the design process? This joint honours degree offers you the chance to study a degree in business with a creative focus.

Delivered by our Design and Marketing departments, you will develop a distinctive expertise in both fields and develop a solid understanding of both their complementary and contrasting theoretical lenses.

This is not about graphic design but rather the theory and development of the design process. You will develop a solid grounding in design principles and applications, learn how to produce design briefs, commission design work and manage marketing for any area, from packaging to online advertising.

Throughout your three years, you will work alongside both marketing and design majors, and the lively discussion between marketers and contemporary designers forms an important part of your course.

In your first year, you will learn about business models, science and new technology, product development, sustainability, and how design interacts with social media. We also explore areas ranging from consumer behaviour to marketing research, customer relationship management to marketing communications. You will be encouraged to think about how theory works in practice.

Specifically designed to offer an exciting and challenging course for those wishing to pursue a career in marketing and related areas, this pathway covers a wide range of marketing disciplines that embrace the varied career options available in the field.

Our BSc (Hons) Business Management (Marketing) course offers a variety of innovative modules where you’ll have the opportunity to study both the latest academic research and industry trends in this dynamic field.

You’ll gain an overall view of marketing and explore psychological elements such as consumer behavior, with the option to develop your creative skills through topics like social media and the digital economy, and retail buying and merchandising.

Equip yourself for the marketing challenges of the future. You’ll study a combination of marketing and management theory and practice. This helps prepare you for anything – from launching your own company to innovating at the heart of a global organisation. 

On the Marketing and Management BSc you critically evaluate organisational and consumer behaviour, while learning the importance of marketing strategy, brand development and new product management. In the first year you also develop a valuable understanding of economics, accounting and business law. In the subsequent years your studies will include digital marketing, consumer behaviour, international marketing and marketing analytics and metrics.

This course prepares you for the workplace while offering the flexibility to tailor your degree to your career path. You’ll engage with dedicated professionals, and be challenged with new perspectives, ideas and approaches. You also benefit from having an Academic Success Adviser who can help you with academic study skills including critical thinking, presenting, academic writing and note-making. You can also spend time enriching your experience by exploring different disciplines from across the University, or by applying for a placement year.

Be among the first to study at our new £16 million Brookfield campus, with state-of-the-art learning and facilities exclusive to Leicester School of Business students.

Our Marketing BA will expose you to the realities of the managerial experience in both the public and private sectors. You will combine your studies of management with a specialist focus on marketing management, digital and social media marketing and marketing intelligence. This allows you to acquire a wide range of critical and analytical skills, along with a range of communication and team-working skills, which will be directly transferable to the workplace whatever career you choose to follow.

This course explores how markets culturally and economically work, and provides a broader approach to studying marketing than simply explaining how businesses use marketing techniques.

Consumption in society is shaped by the cultural, political, technologically digital-focused factors that influence marketing practices and this programme will prepare you to engage with these issues in critical, practical ways. You will be inspired to explore the ethical and sustainable responsibilities of organisations and you will explore the role of digital and social media in our lives as consumers and content creators.

Our Marketing BA is accredited by the Chartered Institute of Marketing.  You can take advantage of the module exemptions during or up to five years after graduating with a 2:2 classification or higher.  All you have to do is sign up as a studying member with CIM and pay for your assessment fees on existing modules.

This 3-year accelerated degree is suited to those who have completed A-Levels. The MA (hons) Marketing degree at Heriot-Watt University’s Edinburgh Business School is designed to develop key knowledge and skills related to professional marketing practices.

The courses you take on this degree will provide you with the platform to thrive in both academic study and the professional practice of marketing. Your learning will focus on three central themes that we believe will be key for future marketing professionals:

• Global marketing
• Digital marketing
• Sustainable marketing