The stand-alone Master of Science degree and the MS/MBA dual degree are offered fully online or on campus. Both prepare students with the converged media management skills and business leadership knowledge necessary to lead in the global television media industry. This unique master's program integrates business course content with current practice in the ever-evolving television and media industry and focuses on building and expanding professional networks to ensure increased opportunities for employment specific to each student's interest in the field of television and media management. Course content includes programming analysis and strategy; diversity in the media industry; media analytics and audience measurement; dynamics of media industries; media finance, sales models, and practice; social media and television; media law and ethics; and global television, field internships, and topical electives.
