University of the Incarnate Word Courses & FeesSan Antonio, USA

Accounting is the language by which businesses report to stakeholders the results of their operations, comprehensive income, financial position and changes in cash and equities. Accountants do this by analyzing, recording, presenting and interpreting the results of transactions and events.

Students who choose the BBA program’s accounting concentration can expect a comprehensive and challenging program. Here, they can learn from and compete with the best and build strength of character that matters in the classroom, workplace and throughout life.

A general business degree establishes a broad base from which students can launch into many different career paths. Whether you want to work in a corporate setting or start your own business, a general business degree provides a solid foundation in the essential areas of business.

An International Business degree provides a strong foundation the many aspects of international business, such as economics, law, management, marketing and more. It also provides tools for applying this knowledge to the real world. Opportunities for International Business graduates exist in a variety of areas such as government agencies, market research, international marketing and sales, consulting, international entrepreneurship, and nonprofit organizations.

The International Business BBA concentration also emphasizes ethics and the role of responsible businesses and professionals in the global marketplace. International Business majors also examine business and industry outside of the United States through a study abroad experience.

The management concentration is designed for students who aspire to positions in business-related organizations, governmental units, nonprofit/community agencies, or to become small business owners. Some career opportunities include office manager, corporate trainer, entrepreneur, executive trainee, business analyst, retail manager, and human resources coordinator.

The marketing concentration prepares students for this dynamic field that provides constant challenges, stimulating problems, the chance to be analytical and creative, the opportunity to work with people and excellent advancement opportunities. Marketing skills are highly valued as companies and industries face a highly competitive and changing macro-environment. Marketing managers are needed to understand and respond to diverse customer interests and changing buying habits. This is what creates customer value, maintains customer satisfaction and fosters customer loyalty.

Graduates of the HEBSBA Marketing program understand the importance of being able to apply marketing concepts and tools in a dynamic problem-solving context. Likewise, our marketing students develop the analytical, critical thinking, communication, teamwork and leadership skills needed in the 21st century marketplace. They also think creatively and act ethically to address current and developing issues in the ever-changing business world.

Accounting is the means by which businesses report to their stakeholders the results of their operations, comprehensive income, financial position and changes in cash and owner's equities by analyzing, recording, presenting and interpreting the results of transactions and events. Intended to develop the decision making and accounting skills needed to enter the profession and become accountants in public practice, industry, non-profit organizations or government, the curriculum is based on the American Institute of Certified Public Accountant's core competencies. The requirements for the accounting concentration in the BSBA are:

The Bachelor of Science in Business Administration (BSBA) degree program develops in each student a broad understanding of how the elements and processes of business organizations relate to one another and to the external environment. Degree requirements are designed to develop proficiency and confidence in the functional areas of business. In addition to providing the technical skills required for a professional level business position, the ethical considerations of business are emphasized.

The general business curriculum allows students desiring a broad background in business administration to design their own area of emphasis, with the approval of their advisor. To fulfill the requirements for award of the general business concentration, the student must complete:

This information systems concentration prepares students to solve technical, customer service, and management problems in governmental, business and other community organizations using information management principles and information technology skills. To fulfill the requirements for award of the Business Information Systems concentration, the student must complete:

The Bachelor of Science in Business Administration (BSBA) degree program develops in each student a broad understanding of how the elements and processes of business organizations relate to one another and to the external environment. Degree requirements are designed to develop proficiency and confidence in the functional areas of business. In addition to providing the technical skills required for a professional level business position, the ethical considerations of business are emphasized.

The Bachelor of Science in Business Administration (BSBA) degree program develops in each student a broad understanding of how the elements and processes of business organizations relate to one another and to the external environment. Degree requirements are designed to develop proficiency and confidence in the functional areas of business. In addition to providing the technical skills required for a professional level business position, the ethical considerations of business are emphasized.

The marketing concentration is designed for students planning to assume managerial responsibilities in marketing, sales, distribution, advertising, and related fields.
 

The project management concentration is designed for students who aspire to assume positions in business organizations, governmental agencies, community/non-profit firms, or ownership/executive-level positions in small entrepreneurial companies.

The social marketing concentration is designed for students planning to assume managerial responsibilities in social marketing, media and research.

Following this sequence increases the likelihood of completing this degree in four years’ time. Dropping courses, adding additional courses, retaking classes, or registering for less than a full course load will delay graduation, so consult your academic advisor before deviating from this suggested sequence. Students may enroll in a course only if they have met all prerequisites for that course. Check the UIW Bulletin for details.

The Business Administration concentration is an interdisciplinary program that incorporates courses from the H-E-B School of Business and Administration. The Business Administration concentration employs a broad approach to business education and preparation, through which students gain proficiency in business fundamentals through courses in Accounting, International Business Management, Business Law, Management Theory and Practice, Marketing, and Information Systems. They may also choose from a wide range of elective options.

The Management concentration is an interdisciplinary program that incorporates courses from the H-E-B School of Business and Administration. The Management concentration dives deep into the mechanics of organizations from staffing to ethical business practices to oversight, preparing graduates to pursue career paths that lead to management positions. Students can expect to take courses in Management Theory and Practice, Human Resource Management, Business Ethics, Organizational Behavior, and a wide range of elective options in accounting, marketing, promotional strategies and information systems, among others.

The Marketing concentration is an interdisciplinary program that incorporates courses from the H-E-B School of Business and Administration. The Marketing concentration is ideal for students hoping to pursue careers in sales, promotions, retailing, public relations, and related fields. Students of this concentration are fully prepared through such courses as Accounting, Retailing, Internet Marketing, and Consumer Behavior, as well as a wide range of elective options in management, marketing, promotional strategies and information systems.

The Merchandising concentration is an interdisciplinary program that incorporates courses from the H-E-B School of Business and Administration. The Merchandising concentration integrates a broad understanding of business fundamentals and develops a student’s creative skills and ability to create environments with consumers and audiences in mind. Students can expect to take courses in Accounting, Management Theory and Practice, and Marketing, as well as industry specific courses in Retailing and Fashion Operations Management and a wide range of elective options in business law, human resources, promotional strategies and information systems, to name a few.

The Professional Master of Business Administration (MBA) will develop in each student a broad understanding of how the elements and processes of business organizations relate to one another and to the external environment. The MBA will develop proficiency and confidence in all of the functional areas of business. In addition to providing the technical skills required for an executive-level business position, this degree also emphasizes ethical considerations of doing business. The programs are supported by experienced faculty with expertise in all functional areas of business.