The Department of Advertising & Brand Strategy offers a 120-hour degree program leading to a Bachelor of Arts in Advertising. The program gives students the training and background to become leaders in advertising and brand communication.

The curriculum encourages students to think responsibly and connect advertising concepts with history as well as contemporary society. Students compare and critique advertising and brand communication as they analyze the integrated nature of the current media world. They are stimulated to think independently and work collaboratively in a professional manner. Oral and written communication is emphasized as students learn to create innovative advertising messages. The program combines a focus on skills training with creativity and critical thinking.

Students majoring in advertising gain detailed understanding of the creative and business-related aspects of advertising, ultimately preparing them for careers in account service, brand management, copywriting, sales, production, design and layout, digital strategy, media planning, and research. Students majoring in advertising take additional coursework from other departments within the college as well as approved electives outside the college.

The department also hosts industry professionals who speak to students about internships and careers in advertising. A variety of student organizations are available at the department and college level offering students hands-on experience. There are multiple opportunities to participate in local/national competitions.

The B.A. in Digital Media and Professional Communication is an undergraduate degree program in the College of Media & Communication. The degree prepares students with knowledge about the processes and audiences of media and communication. This 120-hour degree program is designed specifically to help graduates develop marketable communication skills critical for business in any industry. Employers recruit our graduates who are outstanding communicators, critical thinkers, ethical problem solvers, and flexible learners. Graduates of this program will be equipped with competencies required to navigate communication issues in a global society.

By the end of the program, graduates should have acquired the following educational objectives:

• Understand the processes of communication
• Analyze audiences
• Apply knowledge to solve communication problems in any media, communication, or business industry

The Area of Energy Commerce and Business Economics offers two academic credentials: the Energy Commerce degree and the Certificate in Energy. Additionally, the Area supports the college's core curriculum by providing the Applied Business Economics courses.

Energy Commerce is a broad based business degree that prepares students for careers directly and indirectly related to the energy industry.

While primarily concentrating on the upstream (exploration and production), midstream (transportation and refining) and downstream (wholesale and retail distribution) sectors of the oil and gas industry we also recognize the increasing and important role of alternative and renewable energy sources.

We focus on teaching the primary skills necessary to a successful business career: issue analysis, critical thinking and problem solving. Students learn and practice through a series of hands-on experiential opportunities, case studies and simulation projects.

Our award-winning faculty and staff members engage and teach students on a personal level to allow for a full understanding and grasp of the various topics. In addition to extensive academic research and publication, our faculty bring a wealth of industry experience to the classroom.

Texas Tech University’s transition from the Writing Intensive requirement to the Communication Literacy requirement signals the university’s awareness that in addition to the fundamental role that writing plays in enabling students to explore, develop, focus, and organize a message, other types of communication must also be taught as appropriate for a student’s discipline. Throughout each program of study, then, students must be given ample opportunity to develop their skills in forms of communication central to that program.

Management majors gain the theoretical knowledge, perspective, and skills required to effectively manage and lead a diverse team of individuals. The curriculum focuses on learning the interpersonal systems, and strategic skills necessary to build and manage an effective team.

The human resources management concentration offers students the opportunity to learn the principles of effectively planning, organizing, and leading organizations. Students develop distinctive competencies that enable them to effectively manage, lead, and compete in the global marketplace while modeling high standards of ethical conduct and social responsibility.

The entrepreneurship emphasis focuses on the creation of new value, wherever it can be found: new products, services, businesses, social enterprises, and corporate entrepreneurship. This emphasis prepares students for exciting careers in any organization that requires entrepreneurial thinking backed up by concrete skills.

Marketing majors secure the complex marketing skills needed to assume key roles in organizations and achieve success in business. Students take coursework in consumer behavior, international marketing, service marketing, market research, marketing strategy, and sales to prepare them for a career in sales, product/brand management, or other marketing related fields.

The degree in supply chain management focuses on managing the flow of goods, services, finances, and information from point of origin to point of consumption in global supply chains. Supply chain management requires the analytical ability to make data-driven decisions and the interpersonal skills to manage essential business relationships. Supply chain managers must be able to communicate, collaborate, and coordinate with customers and suppliers. The degree prepares students for challenging careers in supply chain management in areas such as transportation, inventory management, strategic sourcing, distribution, customer service, and demand management. Admission into the supply chain management program is competitive and based on a comprehensive review of a student’s application materials.

The human resource development (HRDV) curriculum focuses on the skills and knowledge necessary for interacting with people in various work settings. The courses in the program draw on theory from the social and behavioral sciences as well as organizational leadership. HRDV courses are designed to help students understand and address issues confronting both individuals and organizations. Coursework focuses on workplace topics such as human relations and communication, training and development, staffing skills and strategies, and leadership within the workplace.

Students interested in pursuing a degree in university studies with an area of concentration in human resource development must complete all the degree requirements for the chosen degree.

University studies is an interdisciplinary major that encourages integrative learning and fosters new areas of learning and discovery by facilitating student learning across department and college boundaries. Administered by University Programs within the Office of the Provost, a Bachelor of Arts or Bachelor of Science in University Studies provides a unique course of study that allows students flexibility in choosing three distinct areas of study. Each area is referred to as a “concentration.” Although the three concentrations exist as separate programs within the university, they are normally unavailable as a combination of courses in an existing degree program. For example, a student might focus on a specialization in environmental journalism with concentrations in journalism, plant and soil sciences, and environmental toxicology. Each area exists in different colleges as part of separate degree programs, but only a major in university studies will allow students to study the three concentrations as a unit.

Coursework in the B.A. or B.S. degrees must total 120 semester hours. Prerequisites for courses selected in the areas of concentration must be completed and, depending on the concentration, may not count toward the 18-hour minimum per area of concentration. A minimum of 40 upper-division hours is required for the degree.

Students attending Texas Tech University for the first time in the Fall 2017 term or later will complete a Communication Literacy requirement in their program(s) of study.

Texas Tech University’s transition from the Writing Intensive requirement to the Communication Literacy requirement signals the university’s awareness that in addition to the fundamental role that writing plays in enabling students to explore, develop, focus, and organize a message, other types of communication must also be taught as appropriate for a student’s discipline. Throughout each program of study, then, students must be given ample opportunity to develop their skills in forms of communication central to that program.

Communication Literacy courses for the Computer Engineering major are ECE 3331, ECE 3332, ECE 3334, and ECE 4333.

Students attending Texas Tech University for the first time in the Fall 2017 term or later will complete a Communication Literacy requirement in their program(s) of study.

Texas Tech University’s transition from the Writing Intensive requirement to the Communication Literacy requirement signals the university’s awareness that in addition to the fundamental role that writing plays in enabling students to explore, develop, focus, and organize a message, other types of communication must also be taught as appropriate for a student’s discipline. Throughout each program of study, then, students must be given ample opportunity to develop their skills in forms of communication central to that program.

The Department of Chemical Engineering provides a broad−based undergraduate program combining the principles of the physical and chemical sciences with the discipline of engineering to solve modern problems and serve society. Students receive individual academic and career counseling, facilitating the development of their intellectual capabilities and interests as fully as possible.

The Texas Tech University Department of Civil, Environmental, and Construction Engineering has earned international prominence in several areas. Traditionally, one of the broadest of engineering disciplines, Civil, Environmental, and Construction Engineering at Texas Tech has recently expanded its curriculum to encompass even more academic options in response to societal needs. In addition to the bachelor's degree based on structural, environmental, geotechnical, transportation, construction, and water resources, students now have opportunities for course work and research experience leading to masters and doctoral degrees in civil engineering, a master's degree in environmental engineering, and a graduate certificate in construction engineering and management. The Civil, Environmental, and Construction Engineering Building houses excellent laboratories, classrooms, and computer facilities for teaching and research.

The Construction Engineering BS program is a broad based curriculum designed to prepare its graduates to enter into a wide range of positions in the construction industry. It is composed of 128 semester credit hours of course work, including a required internship.

To enable the CONE graduate to be successful, the curriculum is designed to assure that at the time of graduation, the CONE graduate is able:

• To apply knowledge of mathematics, science, and engineering.
• To design and conduct experiments, as well as to analyze and interpret data.
• To design a system, component, or process to meet desired needs within realistic constraints such as economic, environmental, social, political, ethical, health and safety, manufacturability, and sustainability.
• To function on multidisciplinary teams.
• To identify, formulate, and solve engineering problems.
• To have an understanding of professional and ethical responsibility.
• To communicate effectively.
• To have a broad education necessary to understand the impact of engineering solutions in a global, economic, environmental, and societal context.
• To see the need for, and to have an ability to engage in life-long learning.
• To have a knowledge of contemporary issues.
• To use the techniques, skills, and modern engineering tools necessary for engineering practice.

The undergraduate curriculum gives students a broad education in electrical and computer engineering and enables them to pursue all career options in a fast−changing technical environment. In addition, students may select from a wide variety of elective courses in electrical and computer engineering and other related disciplines allowing them to specialize at the senior level. If a student wishes, specific specialization options are available, including analog VLSI, MEMS, power systems, signal processing, communication systems, high frequency communications, control systems, and digital systems.

The Department of Industrial, Manufacturing & Systems Engineering at Texas Tech is respected and ranked nationally. The department offers a variety of industrial engineering undergraduate courses and activities while maintaining small class size. Professors know their students by name and are genuinely interested in preparing them for a successful engineering career. Graduates of the undergraduate program are recruited heavily by a variety of national and regional corporations and generally start with above-average salaries.

The undergraduate curriculum in Industrial, Manufacturing & Systems engineering prepares students for professional careers in the analysis and design of human-machine work systems. Students entering the industrial engineering undergraduate program will be assigned a faculty advisor and will be responsible for arranging a course of study with the advisor's approval.

Students are expected to follow the course sequence presented in the Mechanical Engineering, B.S. Curriculum. Students whose high school courses do not include chemistry, physics, mathematics through analytical geometry, and at least two credits of a foreign language will be required to take additional coursework during an adjusted first year of study. All students must earn a grade of C or better in all courses used toward the mechanical engineering degree. The Department rigorously enforces prerequisite requirements for all courses.

Mechanical engineering is the broadest of the engineering disciplines and its curriculum provides a strong foundation in mathematics and the physical sciences of chemistry and physics, followed by an in−depth education in five of the principal engineering sciences: thermal science, fluids engineering, mechanics and materials, dynamics and controls, and mechanical design. The program in mechanical engineering provides students the ability to apply their engineering, mathematics, and science knowledge to design mechanical systems and to solve engineering problems. Students learn to design and conduct experiments, to communicate effectively, to function in teams, and to utilize modern engineering tools. Students gain an understanding of their professional and ethical responsibilities as engineers. Perhaps most important, students are prepared for the lifelong learning necessary to function effectively as the practice of engineering evolves.

• To provide excellent instruction and design experiences essential for graduates to enter the practice of petroleum engineering and pursue life-long professional development.
• To conduct research that generates, communicates, and applies new knowledge for the betterment of society.
• To foster a spirit of service and leadership among students and faculty and assist the public in addressing issues concerning the use of resources, protection of the environment, and development of infrastructures.
• The department fulfills an obligation to the people of the state of Texas and the nation in making available the technical expertise for the safe and efficient development, production, and management of petroleum reserves.

Students majoring in animal science for the B.S. degree may choose to focus on one of nine concentrations: animal business, production, science, meat science, equine production, equine science, equine assisted therapy, companion animal science, and companion animal science (pre-veterinary). In addition, the department also directs the pre-professional course preparation for veterinary medicine and the Equine Science Certificate Program.

For students majoring in animal science, the Business Concentration prepares them for careers in all facets of livestock production and subsidiary support services by blending animal science with business and economics courses. The Production Concentration provides the latest scientific principles for efficient livestock production, marketing, and processing. The Science Concentration provides training in advanced basic sciences to prepare students for study toward an advanced degree. The Meat Science Concentration prepares students in meat processing, science, and safety.

The equine emphasis options are designed to prepare students for careers in the equine industry. The Equine Science Concentration provides training in advanced basic sciences to prepare students for study towards an advanced degree with equine emphasis. The Equine Production Concentration is designed to prepare students to enter the equine industry with training in all aspects of equine management. The Equine Assisted Therapy Concentration is a specialized concentration to prepare students for a career in the field of equine therapy and handicapped rehabilitation.

The Companion Animal Science Concentration prepares students for careers working with companion animals, while the Companion Animal Science (Pre-Veterinary) Concentration prepares students for post-graduate training in veterinary medicine.

Students must earn a grade of C or better in all animal science courses required for graduation. In addition, students are required to participate in an internship or research experience to fulfill graduation requirements. All electives are subject to departmental approval.

Students planning to apply to Veterinary Medicine School have the option to apply for admission during their junior year. Students who are admitted to a Veterinary Medicine School prior to completing their bachelor’s degree in Animal Science can attend Veterinary Medicine School and then transfer their first year of credits back to TTU and receive their Animal Science B.S. degree. Students who desire to complete this option need to communicate with their advisor in order to work out their degree plan accordingly. To be eligible for this option, students will be required to complete 92 to 94 credit hours toward degree, under the direction of an Animal Science advisor, prior to attending Veterinary Medicine School.