Marketing BSC HONS at Ulster University

Whether you’ve dreamed of rocking a power suit as your daily attire since you were a kid or you just know that the world of business needs your creative solutions and leadership, the Bachelor of Science in Business from Indiana University Kokomo is the degree for you! 

In this AACSB-accredited program, you’ll be given everything you need to thrive and grow into the thought leader, disruptor, and connector that you need to be to succeed.

With this degree, you have the option to focus your studies and specialize in professional fields by choosing a concentration. You'll work right alongside your peers and professors in a small classroom setting that provides a unique, relationship-based learning environment. If the business degree doesn't quite suit your needs but you'd like to expand your business skills, you can add a minor in business to your course of study.

Love the idea of taking an idea you stand behind and showing the world its value? The marketing concentration is concerned with activities related to the marketing and distribution of goods and services from the source of supply to the source of demand, both locally and internationally. This concentration is particularly appropriate for careers in advertising, sales, brand management, retailing, wholesaling, market planning, industrial marketing, international marketing, marketing research, distribution, and marketing management in various types of organizations.   

The marketing specialization provides the student with the skills to make decisions about product design and quality, pricing, channels of distribution, advertising and personal selling in ways that enhance consumer satisfaction and further the goals of the organization. The student learns to approach problems with a clear understanding of the relationship between marketing and other business functions.

In business, nothing happens until somebody sells something. Sales is the part of a firm that is responsible for generating the revenue. The sales force is the direct link between the firm and its customers. Professional salespeople consult with customers to understand their business, needs and problems, and offer specific solutions to each customer’s situation. The professional sales area of specialization prepares students for distinguished careers in business-to-business selling.