Higher Diploma in Business Marketing at South East Technological University Carlow

Marketing is an applied based program with an internationally recognized faculty who use their expertise to help build student knowledge (concepts, terms, theories) and enhance students' problem-solving skills (creative and critical thinking, communication, collaboration). Students are challenged to apply the knowledge and skills on group projects and to effectively communicate with business professionals. A wide variety of professionalism opportunities are available, including student organizations, certificate programs, internships, study abroad programs, research opportunities, and advanced courses. Our faculty aim to connect with and challenge students to build character along with marketing know-how. We don't give our students what they want in the moment; we give them what they need to be successful marketing professionals. 

Marketing is central to all business efforts. Without marketing efforts used to secure customers and establish profitable long-term relationships, there is nothing to count, invest, or manage. Therefore, our students have many career opportunities that go beyond a position in a marketing program. Some of the career options available to our graduates include advertising, sales, retailing, purchasing, marketing research, public relations, product/brand management, and social media marketing. Graduates have had success in securing jobs in pharmaceutical, consumer products, and professional services industries. Since more than half of all American workers are employed in marketing-related fields, the marketing major can target numerous career choices in the commercial/industrial, institutional and government sectors. In addition, a marketing degree is excellent preparation for entrepreneurship and small business management.

The B.S. in Marketing is a business degree that enables students to build a strong business background and marketing-specific expertise. The program prepares graduates for varied roles in marketing, spanning from brand building, digital marketing and social media, advertising and promotion, sales management, new product development, retailing and wholesaling, service management, and strategic planning, among many others, for organizations that include small local startups to major multinational corporations. Students will complete business core and additional requirements that provide a solid foundation across business functions. Within the major, students will complete required marketing coursework and choose 12 credits of upper-division marketing electives, enabling students to select from a broad array of courses that support students' professional interests. As part of the College of Business, the B.S. in Marketing is accredited by AACSB.