Documentary Media (MFA) at Toronto Metropolitan University

The goal of the School of Communication is to provide a broad-based set of intellectual and communication skills which prepare one for a career in the communication field. While some majors are professionally oriented and others stress theory and a liberal education, each gives the student a broad understanding of fundamental communication processes and also provides flexibility to tailor coursework around individual student needs. Advertising students will focus on account management, creative strategy, media planning and research skills.

Our advertising course offers you the chance to explore a range of creative skills. You'll enter a rewarding and exciting profession. Where intelligence, writing and creativity is part of everyday working practice.

Advertising has employed some of the world’s most creative minds and it’s easy to see why. Every day is different and you’re constantly innovating and problem-solving. There aren’t many jobs where you get to write, make films, design posters and work with the latest tech all at once!

Our Creative Advertising course produces award-winning students, we work with professional agency partners. And our industry-led model is about training the next generation of creative thinkers. Ready to solve the problems we don’t know exist yet. 

The course is unique bringing together both copywriting and art direction. Our cohort attracts students from both writing and design disciplines. It encourages them to combine their skills to create ideas that affect change in the world. In Year 2 we introduce creative strategy to this mix, allowing you to identify how you can apply your skills to real-life issues. This makes the course about much more than just selling. It covers all aspects of communication problem-solving.

Advertising students take courses in advertising principles and copywriting for a variety of media. They also produce print, radio, and video ads in our media lab and work on real-world advertising projects locally and nationally.