Executive Master of Strategic Communication at University of Technology Sydney (UTS)

The Executive Master of Strategic Communication provides advanced study for communication professionals working in corporate, government, organisational or marketing communication, advertising, or public relations. The course is open to applicants with a minimum of three years experience in professional public communication and an undergraduate degree. Students can select corporate and mrketing communication or government communication streams, and the course culminates with a practice-related project relevant to the student's field of interest. Course content addresses up-to-date issues, such as audience insights, through data analysis, digital communication, and strategic communication informed by research and evaluation. The world of public communication is changing rapidly through digitalisation, 'big data' analysis, new platforms and channels and shifting attitudes and concerns. These are leading to changing practices and challenges, and new ethical concerns. The UTS Executive Master of Strategic Communication is based on the latest research and is taught by a combination of senior academic researchers and leading industry professionals. ...Read more