Master of Business Administration (Marketing) at University of South Australia

The UniSA Master of Business Administration (MBA) has been developed for experienced managers and enterprising leaders. It has a strong practical focus on senior management decision-making and industry relevance. As part of your studies, you will gain real-world insights through access to academic and industry experts, benefit from a curriculum informed by world-class research and furthe your professional practice to maximise your career progression. You will have the opportunity to engage with a diverse cohort of highly-experienced peers from a wide range of industry backgrounds in a sophisticated learning environment. We deliver experiential learning opportunities with direct application to the workplace which will deepen your expertise in fields such as strategy, marketing, finance, leadership, law, international business, and ethics and sustainability. You will also have the opportunity to study the Company Directors Course embedded within your MBA through a unique partnership with the Australian Institute of Company Directors the only of its kind in Australia. Our fully-flexible MBA allows you to tailor your studies to suit your individual needs with the option to study face-to-face (including intensives and evening classes), online or in mixed mode, as well as full-time or part-time. As a guide, full-time MBA students generally undertake two courses per study period and part-time students undertake one course per study period. Studying the MBA full-time will normally take 18 months, however you can fast-track your study and finish in just 12 months. Part-time students taking one course per study period can typically complete the MBA in three years. Marketing specialisation Learn from leading scientists at the Ehrenberg-Bass Institute for Marketing Science, the world's largest institute for marketing research. The Institute produces ground-breaking research into how brands grow and how consumers behave, and is sponsored by many of the world's biggest brands including Colgate-Palmolive, CBS, Google and Kellogg's. Through collaboration with the Institute, you will benefit from an evidence-based approach to marketing and gain access to the latest in practical industry research. You will gain advanced marketing knowledge across a range of areas including: advertising: theory and practice brand management buyer behaviour insights marketing strategy and planning advanced marketing analytics e-marketing ...Read more