International Master of Business Administration (Advertising and Brand Management) at University of South Australia

Are you an early-career professional looking to progress your career in an international business context? This degree will develop your knowledge of the global business environment and enable you to maximise your career development opportunities and employment prospects. You will benefit from a range of experience-based learning opportunities, including overseas study and business mentring by a senior business leader through the Executive Partners Program. You will learn about business strategy, international trade, global marketing and international human resource management with a focus on the design and planning of effective media, and brand management strategy. You will graduate with the knowledge and skills to address complex digital media issues, design successful marketing and branding strategies, and the expertise to accelerate your career as a business professional in an international context. The 2-year program comprises 16 courses including 4 electives and an industry placement/project. You will start with seven core courses common to all specialisations in the International MBA. Through these, you will develop advanced skills and expertise in areas of international management including: the global business environment people leadership and performance economic principles for business fundamentals of data analytics You will then move into your specialisation studying areas such as e-Marketing, advertising, brand management etc. ...Read more