Master of Media (Strategic Communication) at The University of Adelaide

Organisations of all kinds are becoming increasingly media-savvy. Competition for audiences' attention is ever more intense. The need for keenly targeted and strategically effective communication has never been greater-and demand for highly-skilled professionals with the judgement to lead it across multiple channels is following suit. Conducted over two years full-time, our new Master o Media (Strategic Communication) will equip you to lead strategic communication planning, management and execution across all key channels: digital and social media, TV, radio and press. You will graduate with: significantly enhanced strategic thinking, problem-solving and decision-making abilities highly advanced skills in creating and tailoring strategic messaging for all key media channels deep understanding of the principles underlying media relationship-building awareness of key media channels' unique consumption drivers insight into current and forecast global media trends. You'll also gain: opportunities for valuable professional experience and connections through an extended industry placement and ongoing mentoring high-level skills and understanding in risk and crisis communication and brand messaging. And you'll build outstanding research skills by doing a major second-year research project. ...Read more