Master of Marketing/Master of International Business at Griffith University

Marketing is the business process that moves goods and services from concept to customer by identifying, anticipating, creating and satisfying consumer demand in a competitive marketplace.

At Scranton, you’ll graduate with a strong command of the principles, practices and technical skills that will prepare you for success in this ever-evolving field.

The sport marketing major prepares students with the skills needed for a career in the growing sport industry. Students take a combination of sport management and marketing courses and complete nine hours of field experience with Cincinnati area organizations including professional teams like the Reds and Bengals, college and high school teams, and sport-related businesses with whom Xavier faculty have developed long-term partnerships.

Our MSc in Strategic Marketing examines the fundamentals of marketing strategy, new technologies and the marketing opportunities they present.

The one-year, full-time programme has a strong emphasis on real-life case studies to give you a true understanding of strategic marketing practice, preparing you for a marketing career in a range of businesses or entrepreneurial ventures.

Drawing on expertise from the marketing faculty in addition to experts in innovation, entrepreneurship and digital business, the programme aims to transform recent graduates into highly trained, highly skilled individuals who understand marketing from a strategic perspective.