Master of Philosophy (Marketing) (by Research) at Curtin University

Marketing is the business process that moves goods and services from concept to customer by identifying, anticipating, creating and satisfying consumer demand in a competitive marketplace.

At Scranton, you’ll graduate with a strong command of the principles, practices and technical skills that will prepare you for success in this ever-evolving field.

The sport marketing major prepares students with the skills needed for a career in the growing sport industry. Students take a combination of sport management and marketing courses and complete nine hours of field experience with Cincinnati area organizations including professional teams like the Reds and Bengals, college and high school teams, and sport-related businesses with whom Xavier faculty have developed long-term partnerships.