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Bachelor in Fashion Marketing

Bachelor in Fashion Marketing

Batch Start Date 31st July 2023

Key Benefits of the Program

  • INR6 lakhs

    Significant savings of upto INR 6 lakhs compared to studying full degree in France

  • Upto Months

    Eligible for PGWP/Post Study Work/OPT visa application after graduation

  • INR33 Lakhs

    Average salary in France after completion of the course

Program Structure and Fees

Bachelor in Fashion Marketing is a 3 years course where in the first semester, you will be studying on-campus with Partner University. Tuition fees for semester 1 of the course is INR 3,00,000 (inclusive of taxes) and for the remaining 5 semesters you will be going to Paris and study on-campus at International Fashion Academy, Paris. Tuition fees for International Fashion Academy, Paris is approximately EUR 24,387. You will also have to incur approximately EUR 15,000 per annum as living costs in Paris.

  1. Country

    India

    Course Name

    • Short Certificate in Business & Management Skills

    Eligibility

    • Students who have appeared for 10 + 2 examination, (e.g. A level, CBSE, HSC, IBDP, ISC, etc.) or its equivalent in any discipline (e.g. Science, Commerce, Arts) with 55% marks in 10+2 or equivalent.

    Tuition Fees

    INR 3,00,000

    Cost of Living

    -

    Mode of Teaching

    On-Campus

    Duration

    6 months

  2. International Fashion Academy, Paris

    Country

    France

    Course Name

    • Bachelor in Fashion Marketing

    Eligibility

    • Learners must have completed all the business and management modules of Partner Institution first semester, equivalent to 40 ECTS, with a minimum score of 55%.

    Tuition Fees

    ~ EUR 24,387

    Cost of Living

    ~ EUR 15000

    Mode of Teaching

    On-Campus

    Duration

    2 years 6 months

Other Benefits

  • Get a Bachelor in Fashion Marketing degree from International Fashion Academy, Paris and Short Certificate in Business & Management Skills from Partner University
  • France is ranked #2 in the world (after the UK) with 16 Triple Crown accredited b-schools - one of the most prestigious recognitions
  • World Class Faculty Members & Industry Experts
  • Career Essential Soft Skills Program
  • Timely Doubt Resolution
  • Waiver for English Proficiency Exam
  • Paris is ranked among the Top 10 Student-Friendly Cities in the QS List 2023
  • The program conforms to the Bologna Convention principles, reflecting high quality standard education in Europe
  • IFA Paris is affiliated to Federation for Education in Europe (FEDE)
About Partner University
Our Indian University Partner currently offers a wide range of undergraduate, graduate and doctorate programmes. The university has a modern infrastructure including dedicated technology-enabled classrooms & innovative spaces. Their highly collaborative environment ensures an inviting atmosphere across the campus.
About International Fashion Academy, Paris
Founded in 1982, the International Fashion Academy (IFA Paris) is an independent creative specialist art academy, offering programs in the Fashion discipline; combining French Fashion heritage in a globalized context. With sustainability and fashion tech as guiding principles, IFA Paris is known for delivering a creative and innovative curriculum tat challenges students to critically analyze the latest political, societal and technical trends related to their studies.IFA Paris has strong roots in Europe and Asia and is committed to transmitting traditional French “savoir-faire” using innovative pedagogical techniques. With campuses inParis, Shanghai,andIstanbul, IFA Paris is a fashion and luxury education leader, offering courses that reflect the scope of opportunities available in the global Fashion industry, which is expected to grow toUS$ 1.45tn by 2027.Rooted in a multidisciplinary approach, IFA Paris’ offers undergraduate courses in design and marketing; and postgraduate courses in design, business, communication, and luxury. The academy’s main objective is not only to train students, but also to make them better professionals to join the competitive environment of the fashion and luxury industry anywhere in the world. ...Read more
About France
Studying in France for international students can be a transformative experience, and here are compelling reasons why it is the most popular non-English-speaking country for higher education.The French government prioritizes investment in higher education, allocating a substantial budget of over 29.25 billion euros for research and development in 222. With a network of more than 70 universities and a diverse range of programs spanning from science and engineering to fashion and design, France offers a robust educational landscape.Higher education in France is a system of over 3,500 public and private institutions, including universities, doctoral schools, engineering schools, business and management schools, post-secondary public schools of art, and more. Over 2.5 million students, including 12% from abroad, benefit from this system. There are also classes and programs in preparation for entry to the Grandes Ecoles, as well as courses taught in English, with more than 1,200 options available, which makes it a viable option for Indian students. Additionally, short programs are offered for foreign students to learn French through cultural visits.A degree from a French university is highly regarded internationally. According to the QS World University Rankings 2023, 32 French universities are ranked among the top 1,000 universities in the world.Throughout history, French universities have produced an impressive number of Nobel laureates, totaling over 72 across various disciplines such as physics, literature, and medicine.Cost of studying in France is also relatively affordable compared to other popular destinations like the United States and the United Kingdom. Public universities in France charge low tuition fees for both bachelor’s in France for Indian students & master’s in France for Indian students, and students can also benefit from a range of scholarships and grants to support their studies.Most higher education institutions in France are state-funded. Therefore, there is a nominal fee depending on the level of study. The average public university in France charges €170 per year for a bachelor’s degree, €243 for a master’s degree, €380 for a PhD and €601 to attend an engineering school for domestic students. For international undergraduate students, the fees would be €2,770 per year, €3,770 for postgraduate study and €380 per year for a PhD.France is known for its rich history, culture, and cuisine. Students can immerse themselves in the vibrant arts scene, explore beautiful architecture, and indulge in delicious food and wine. The country also offers a high standard of living, with excellent healthcare, public transportation, and other amenities.Overall, studying in France offers a high-quality education, a range of program options, affordability, and a rich cultural experience. ...Read more

Career Opportunities

Fashion Marketing

  • Brand Manager

    EUR 55,000 Annually

  • Marketing Consultant

    EUR 46,500 Annually

  • Product Manager

    EUR 45,655 Annually

  • Marketing Manager

    EUR 46,651 Annually

  • Merchandiser

    EUR 34,493 Annually

  • Digital Marketing Manager

    EUR 44,779 Annually

Syllabus

Partner UniversityShort Certificate in Business & Management Skills

+

International Fashion Academy, ParisBachelor in Fashion Marketing

+
  • 36

    Months

Frequently Asked Questions

Admissions

Is there a minimum qualification for this program?


For Partner University 
  • Students who have appeared for 10 + 2 examination, (e.g. A level, CBSE, HSC, IBDP, ISC, etc.) or its equivalent in any discipline (e.g. Science, Commerce, Arts) with 55% marks in 10+2 or equivalent.
     
For IFA Paris
  • Learners must have completed all the business and management modules of Partner University first semester, equivalent to 40 ECTS, with a minimum score of 55%.

How will International Fashion Academy, Paris help in finding internships and job opportunities after I complete a course ?

International Fashion Academy, Paris helps students through the decision-making process by talking to you about your specific goals, interests, and skills and what kind of jobs you can get. The university has a network of corporate partners that will help you find the right internship.

Course Curriculum

What is the scope of the Bachelor in Fashion Marketing with International Fashion Academy, Paris?

  • Students who complete the Bachelor in Fashion Marketing will be awarded with a Bachelor of Fashion Marketing by IFA Paris.
     
  • Apart from this institutional award, students can opt for the FEDE track which allows students to graduate with two more qualifications: European Bachelor in Marketing from FEDE (European level) and National Diploma of “Charge de Development Marketing et Commercial“ certified as Level 6 by France Competences (national level).
  • Students who are awarded the Level 6 Certification of “Charge de Development Marketing et Commercial” will benefit of a government body (Ministry of Labor) recognition certifying that their program is the equivalent of a Bachelor Degree (Equivalence to Higher Education Level 6 Degree according to European AQA Framework).

Which topics are going to be covered as part of the program?

With this program, Partner University and International Fashion Academy, Paris, France together seek to develop the next generation of leaders. The topics that are going to be covered are Introduction to Digital Media & Advertising, Consumer Behaviour & Insights, Fundamentals of Marketing, Introduction to Accounting, Principles of Management, Life Skills - Personal Coaching and Advanced Excel.

What type of learning experience should I expect?

With the rise of the creative art industries, the fashion industry in particular is the 4th largest in the world; it has become a significant contributor to the national economy of many countries. The Fashion industry generates plenty of employment opportunities across profiles like fashion designers, fashion forecasters, fashion curators, fashion managers and many others.  While creativity is one of the critical aspects of the sector, understanding its business principles is equally essential to making any brand operational and sustainable in the long run. The Bachelor in Fashion Marketing (BFM) course at IFA Paris offers a unique blend of business and creative modules. The course's innovative structure equips students with a robust understanding of marketing, communication, entrepreneurship, distribution and branding strategies. Artificial intelligence, machine learning and sustainability are key concepts throughout the program, aiding in the students multidisciplinary understanding of the Fashion industry.

Is any certification granted at the end of the program?

Post successful completion of the program, a Bachelor's degree in Bachelor in Fashion Marketing shall be conferred upon by International Fashion Academy, Paris.

About International Fashion Academy, Paris

Why should you pursue a Bachelor in Fashion Marketing from International Fashion Marketing?

  • Career progression includes opportunities like Fashion Product Manager, Market Manager, Business Advisor, Marketing Consultant, Merchandise Officer and Brand Manager. 
  • The institute has industry tie-ups with global fashion giants like LVMH, Coty, Kering and many others, exposing students to the world of the latest trends.
  • Networking sessions of 180 hours with industry experts arranged to keep up with the latest trends and technologies in the fashion industry.
  • Opportunity to learn through internships during various fashion weeks. 
  • Students can opt for the FEDE track, which allows them to graduate with two more qualifications (in addition to a BFM degree from IFA): a European Bachelor in Marketing from FEDE (European level) and a National Diploma of “Charge de Development Marketing et Commercial“ certified as Level 6 by France Competences (national level). 
  • Regular field trips and industry workshops are organized by fashion, business, branding, and marketing experts.
  • Students are stimulated to engage in French classes, which aid significantly in landing a job upon graduation.

Can international students work in France while studying?

A student who has been granted a residence permit for studies is allowed to work in paid employment in any field for an average of 20 hours per week. The number of working hours can be exceeded some weeks, as long as the average working hours are no more than 21 hours per week at the end of the year.

When will I go to the International Fashion Academy, Paris?

International Fashion Academy, Paris will only have one intake for students coming through this route. The intake of the year will be the January  intake. Though the application process for International Fashion Academy, Paris will start during the Partner University on-campus program, you will be able to go to International Fashion Academy, Paris in the nearest intake which is at least 2 months away from completion of your Partner University program.
 

When will I get an Offer Letter from the International Fashion Academy, Paris?

The application process for International Fashion Academy, Paris Will start during the Partner University on-campus program. The application window will open four months prior to the commencement date of the International Fashion Academy, Paris Start date. After successful application - i.e. sharing the requested application documents and paying the semester fees, the conditional offer will be shared by IFA, Paris.

What is the list of documents which are required to make an application to the International Fashion Academy, Paris For a final offer letter?

  • Fill in the online application form
  • Latest high school transcript
  • Copy of High school diploma or its equivalence
  • Motivation letter
  • Resume/CV
  • Passport photo
  • Copy of passport
  • Transcript of Semester 1 of Short Certificate in Business & Management Skills

Visa

Will upGrad help me in writing Academic and Visa SOP?

Yes, upGrad will help with your Academic and Visa SOP and will also organize training on how to write a good SOP.

How much are living expenses for a year in France?

Living expenses in France for international students are approximately EUR 15,000. The same needs to be reflected in your bank account.

Time Commitment

What is the time commitment expected for the program?

At least 20-25 hours per week of time commitment is expected. The on-campus program in France is full-time and will have an appropriate workload.

How will my doubts/questions be addressed in the program?

Peer-to-peer discussion forum where you can post your queries and your peers/faculty/teaching assistants answer your queries within a day. Regular Q&A sessions with faculty to get clarification on conceptual doubts.

Refund Policy

Is there any deferral or refund policy for this Program?

Refund Policy: (Programs with prep-session component) 
Students must pay applicable caution money for the enrolment in the Program. This caution amount will be adjustable against the total Program fee payable by the student. You can claim a refund for the amount paid towards the Program at any time, before the Cohort Commencement Date, by visiting www.upgrad.com and submitting your refund form via the "My Application" section under your profile. Processing fee of INR. 20,000/- will be levied. If less than INR. 20,000/- have been paid in total, the student shall not be eligible for any refund in such case. The student shall not be eligible for any refund under any circumstances if any such refund requests are raised post Cohort Commencement Date and the student will continue to pay the EMI for a loan (if applicable) and such loan cannot be cancelled. This is also applicable for those students who could not complete their payment and could not be enrolled in the cohort opted for. However, the student can raise a request for Pre-Program deferral as per the policy defined below for the same. In case of a refund, the student will be solely responsible for any cancellation of the loan, including but not limited to applicable loan cancellation charges levied on the total cancelled loan amount. Students must pay the full fee within 7 days of payment of Caution Money or Cohort Commencement Date, whichever is earlier, otherwise, the admission letter will be rescinded. Requests for refund must be sent via e-mail in the prescribed Refund Request Form. The refund will be processed within 30 working days of commencement of the program after being duly approved by the Academic Committee. 

Deferral Policy: (Pre-Program Commencement) 
If a student, due to unavoidable circumstances is unable to commence with the cohort and requests for a deferral before the cohort starts, we provide the opportunity for the student to defer to another batch. However, the student will be required to pay 50% of the total course fee amount (inclusive of taxes) before the deferral can be approved. Till this is completed, the student will be assumed to be continuing in the same cohort. A student can request for deferral only once and to either of the scheduled cohorts to start in the next 1 year from the batch start date of the initial batch the student enrolled for. The student has time till the current cohort launch date to make the payment of the 50% program fee, post which the deferral request will expire. Once the deferral window expires and the student now asks for a refund, the above-mentioned applicable refund policy will apply. The fee applicable to the deferred student will be as per the prevailing fee for the batch student as opted to defer to (No additional deferral fee is required to be paid). 

Deferral Policy: (Post Program Commencement)
If a student is facing severe issues in dedicating time to the course, we provide the opportunity for the student to defer to another batch. A student can request for deferral only once and to either of the scheduled cohorts to start in the next 1 year from the batch start date of the initial batch the student enrolled for. The student will be required to pay a deferral fee of 10% of the total course amount fee + Taxes if any along with the differential program fees between the two cohorts The deferral request will be approved once the deferral fee is paid. Till this is completed, the student will be assumed to be continuing in the same cohort. The student has 7 days (including holidays and weekends) from the date of deferral request to make the payment of the deferral fee post which the deferral request will expire, and the student will continue as part of the current cohort. If the student completes the deferral payment, the student’s login will be disabled, the student will leave the deferred cohort and the student will start learning on the new cohort from the point of the last assignment that was graded in the deferred cohort. All grades and progress till that point will be carried forward as it is to the new cohort. For clarification, the grades of the graded assignments will be carried forward, whether the student had submitted these grading during the initial stage. The deferral can only be requested during the batch for which the student has enrolled is ongoing. Once the batch has been completed, deferral requests shall not be entertained. For clarification, the batch completion here shall mean the “last grace deadline” as communicated by upGrad.
 

Which banks allow using 0% Credit card EMI or Credit card EMI?

No cost EMI is available on credit cards from all major banks (American Express, Bank of Baroda, HDFC Bank, ICICI Bank, IndusInd Bank, Kotak Mahindra Bank, RBL Bank, Standard Chartered, Axis Bank, Yes Bank).

Will I have to pay any extra amount for the EMI transaction?

If you are availing of 0% credit card EMI, upGrad will not charge any processing fees or down payment for these transactions. Your bank may levy GST or other taxes on the interest component of the EMI.

Are there any fees or down payments?

Certain banks charge nominal processing fees between INR 99 - 500 on 0% Credit Card EMI transactions. If charged will be billed in the first repayment installment.

Can I use my international credit card for 0% credit EMI or Credit Card EMI?

Only Indian bank Credit cards can be used. But you can pay the amount using the Credit card option in one shot/part payments and later you can convert it into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions, this will be purely between you and your bank.

How can I opt for Credit card EMI if my bank is not listed in the 0% Credit card EMI or Credit card EMI?

You can pay the amount using the Credit card option in one shot/part payments and later you can convert it into EMI from your respective bank. The tenures and interest charges will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions.

Payment

What is the process of payment for this program?

Initially, you need to deposit INR 25,000 as a block amount for seat booking. 15 days before the start of the course and once you have the Class 12 mark sheet available, you need to make a complete payment of the remaining amount. You can opt for no-cost EMI with our partner institutions if you want to pay in installments.

Can I pay the semester fees?

Total fees have two components - 1. University fees and 2. Articulation fees. Articulation fees need to be paid together at once. You can avail of a 0% EMI option with a monthly installment and a down payment of INR 25,000 to block your seat. If you are availing of 0% credit card EMI, upGrad will not charge any processing fees or down payment for these transactions. Your bank may levy GST or other taxes on the interest component of the EMI. University fees can be paid in 2 semesters.
Disclaimer
upGrad does not grant credit; credits are granted, accepted or transferred at the sole discretion of an educational institution. upGrad does not make any representations regarding the recognition or equivalence of the credits or credentials awarded, unless otherwise expressly stated. f you intend to pursue a post graduate or doctorate degree upon completion of this course or apply for employment which requires specific credits, we advise you to enquire further regarding the suitability of this degree for your academic and/or professional requirements before enrolling. ...Read more