CRM Full Form - Customer Relationship Management

CRM, or Customer Relationship Management, is an integrated practice of strategies, practices, and technologies that helps a company improve its customer interactions and lifecycle. Recent developments have led to the development of many CSR software that helps companies analyze and manage their company- customer interactions and data management.

More About CRM

• CRM aims to enhance the company's relationship with its customers by delivering improved services. This ultimately increases the company's sales.
• CRM assists a company in handling all customer interactions and analyzing them to boost the company's sales.
• It aids the company in building better connections with customers, drawing in new ones, and keeping the ones they already have
• CRM is utilized in different parts of our lives today. Various examples of CRM in practice include contact centres, social CRM, Mobile CRM, Business CRM, etc.
• CRM connects, organizes, and distributes data of customers across the different sectors of a company.
• CRM comprises the company’s website, live chat, e-mail, social networks, and all other points of contact between the company and the customer.
• CRM helps a company analyze market trends, improve customer service, and, therefore, benefit the company.
• CRM software incorporates all the customer information and databases into a single document.
• There are 3 different types of CRM software- cloud-based CRM, On-premise CRM, and Open-source CRM.
• Although there are various benefits of CRM, without proper management, CRM software becomes only a data storage system of customer records.