Bachelors in MBA - Marketing in Canada

Marketing includes everything an organization does to acquire customers and maintain a relationship with them. The field of marketing includes advertising, sales, product and services design, brand management, and public relations. 

Have you ever thought about where the products you buy come from? Who determined the brand name? Who set the price? Why are they available on line as well at retail stores? A marketing professional made these decisions. 

Marketing involves understanding the needs of consumers and developing and implementing a plan that delivers products or services to meet those needs.

Discover the skill set to become an expert marketer. Let your creative juices flow and discover innovative ways to find, build and serve markets for products and services.

Marketing is a crucial aspect for any organization, acting as a link to customers, providing external perspective, steering innovation and growth, and driving revenue, value, and loyalty.

The Marketing program at the Alberta School of Business is built on the strength of our faculty’s world-class research in the areas of retailing, market research, and consumer behavior. The program combines research-based principles with innovative teaching methods: in addition to lectures and discussions, you’ll participate in managerial cases, group projects, and market simulations. You’ll also develop practical skills in areas such as consumer and market analysis, managerial decision-making, and implementing marketing programs, preparing you to engage in sophisticated marketing practice.

Marketing is the art of persuasion: how to convey ideas, manage buzz and create desire. You persuade people to do things like: buy a car or vote for a politician. And it doesn’t matter if you sell smart phones or sustainable living, you’ll learn the strategies, tactics and measurements behind influencing consumer choices.

During your degree, you develop decision-making skills, exercise your creative mind and study consumer behaviour. You’ll also:

• Examine current marketing theories and practices
• Identify the information needed to tackle marketing problems
• Develop an ability to adapt to constantly changing marketing environments
• Hone your communication and personal-selling skills
• Learn to analyze market metrics and other types of marketing data