Bachelors in MBA - Marketing Abroad

This double degree in marketing and media communication will give you specialist business knowledge, communications skills and the ability to work across a number of industries. It's also a great combination if you're wanting comprehensive knowledge in both fields, as well as an edge in the competitive world of media and business.

You'll develop marketing skills that can be used in the media industry, and you will also establish a strategic and critical understanding of written, visual and audio communication - and how to apply these skills. By studying complementary subjects, you'll also build on your entrepreneurial expertise and gain practical skills to prepare you for the workplace. 

Marketing will provide you with the analytic, creative and strategic skills to be a specialist marketer. You will gain comprehensive marketing knowledge, and be able to use this to make marketing decisions that drive value in business.

Explore how digital media and culture is changing the way we understand the past, experience the present and anticipate the future. Our Digital Media and Culture BA will provide you with critical insight into the social, political and economic challenges and opportunities brought about by digital technologies. Topics include digital politics, data science, social media, AI, the internet, and much more. This is the only single honours degree in digital media, culture and internet studies taught by a dedicated team in a unique location in central London.

As a Washburn Marketing student, you will learn to analyze the ways business firms and other types of organizations plan, organize, administer and control their resources to achieve marketing goals. Among the objectives of this program: conduct and present a comprehensive consumer behavior audit, analyze a company's existing product and determine its positioning in the marketplace; prepare and defend a marketing plan and a marketing research plan; understand the stages of the sales process; and demonstrate an understanding of the global marketplace and design marketing strategies that are appropriate for various cultures and countries.

Washburn's Business students consistently score in the 80th percentile on the Major Field Test (MFT). This national, standardized exam is given to more than 550 U.S. business schools and reflects the high quality of our program. But that's just the beginning! Our students benefit from a long list of opportunities that add up to career success. 

Are you creative? Do you enjoy working with people? Can you analyze people and information? Do you work well in a team environment? Then you should consider a major and career in marketing. Marketing is the area of business that provides products - goods, services, and ideas - to satisfy customer needs. Marketing professionals are responsible for determining what products a business will offer, communicating information about those products, pricing the products, and making the products available where and when customers want them.

You can prepare for a marketing career by majoring in marketing, one of five business majors offered by Eastern Illinois University's School of Business. EIU?s School of Business is student-centered and fosters relationship-driven learning between students and faculty.

Marketing students in the School of Business can reach their potential through a variety of learning experiences both in and out of the classroom. All marketing and business classes are taught by faculty members - not graduate students - using collaborative and project-based learning as well as more traditional teaching methods.

Want to strategically communicate with a variety of audiences using a wide range of writing and design techniques?

Check out our Advertising program, which is designed for students who want a career in advertising at traditional advertising agencies, boutique or specialty agencies, and even corporate marketing or communication departments.

The Advertising/Public Relations option provides students an opportunity to build both the creative and strategic skills necessary to pursue a successful career in public relations or advertising. Classes in this program focus on the techniques and processes used to create, produce, and place persuasive messages in both paid and earned media. Students in this program will also learn how to use the media to creatively and effectively deliver messages utilizing an integrated mix of traditional and new media and to develop complete campaign plans for a variety of products and services. In addition, Westerns Public Relations and Advertising Club provides opportunities for students to build a network, develop leadership skills, attend career fairs, and work with other students and businesses on real-world projects as they build their professional portfolio.

Marketing is the business process that moves goods and services from concept to customer by identifying, anticipating, creating and satisfying consumer demand in a competitive marketplace.

At Scranton, you’ll graduate with a strong command of the principles, practices and technical skills that will prepare you for success in this ever-evolving field.

Marketing is an in-demand function for organizations of all sizes and crosses every industry throughout the globe. The digital age and globalization of business has transformed the way consumers behave and requires businesses to adapt to their ever changing needs. To prepare graduates for the skills needed in the new age of marketing, the Utah Tech BA/BS in Marketing Degree is uniquely designed  to allow students to focus on marketing career tracks that specifically address areas of specialization. This focused curriculum, along with the traditional marketing and business foundation courses, provides graduates with a competitive advantage. Students who seek a more global perspective on marketing may pursue the BA Degree; this requires the Bachelor of Arts foreign language requirement as outlined in the catalog for every Utah Tech BA degree. 

Southern Utah University's marketing program prepares students for rewarding careers in a number of professions including product and brand management, sales and sales management, public relations, advertising and promotions, marketing research, and marketing logistics. SUU’s School of Business is accredited by AACSB, the top accrediting organization for business programs in the world. This puts SUU in the same category as other well-known business schools throughout the nation and world.

The major encourages you to engage in active problem solving. You will have countless opportunities to devise creative strategies and develop a variety of branding and promotional solutions - taking a hands-on approach to writing, designing, and presenting your ideas and finished work. These might include integrated marketing plans, print advertisements, video scripts, and branded content for social media.

This major provides a broad understanding of the industry and prepares you for success post-graduation as you build your own professional portfolio and complete a series of valuable internships. Marketing communication/advertising graduates typically go on to careers in advertising agencies, PR firms, or a variety of in-house marketing departments, although their communication and creative skills are highly valued by and transferable to other industries.

Businesses in every industry need savvy professionals who understand consumers and the marketplace and who can promote their products and services.

At the Dicke College of Business Administration, you’ll receive a high-impact education in marketing that will prepare you to jump in and be successful in a wide variety of marketing careers. You can prepare for a specialized field by choosing a concentration such as marketing analytics, integrated marketing communication and customer relationship management.

Networking is key in business, and it’s key here. Our small class sizes mean you will get to know your business professors, and they will get to know you. In fact, you’ll be assigned a faculty advisor who will mentor you from day one until graduation. You’ll also interact with and learn from local business leaders, entrepreneurs and ONU alumni who’ve forged amazing careers in many fields. All of these people will open doors for you.

A major in Marketing combines contemporary marketing concepts, a strong foundation in business fundamentals, and the strengths of the Georgia College liberal arts curriculum to prepare graduates for entry into a professional career. Our faculty are highly engaged with students and with client organizations so graduates benefit from practical experiences such as consulting projects and competitions. For non-Business majors a minor in Marketing enhances career readiness.

While pursuing a Bachelor of Arts degree in marketing at the University of Mount Union, students will study the fundamentals of marketing including consumer behavior, applied strategy, integrated communications, research, and policies. As part of the program, students will also be exposed to a wide variety of courses that will build skills necessary for a successful career in the world of business and marketing.